Plant Doctor hit the IPO and hit a new height of the brand

Mondo Fashionable Updated on 2024-01-28

According to the official website of the China Supervision and Administration Commission, Beijing Plant Doctor Cosmetics Co., Ltd. (hereinafter referred to as "Plant Doctor") has launched IPO counseling. As a pioneer in the field of Chinese cosmetics, Botanical Doctor has steadily promoted the international development of the brand, continuously boosted the development of the national cosmetics industry with brand strength, and continuously enhanced the international influence of Chinese cosmetics.

Plant Doctor Japan Shinsaibashi 2nd store.

In the journey of brand internationalization, Botanical Doctor preferred the Japanese market with mature skin care concepts, and successfully opened the Japanese market with the concept of "Kampo Plants from the High Mountains". In 2019, Dr. Botanical opened its first overseas store in Shinsaibashi Commercial Street, the most prosperous central area of Osaka, Japan, and its products have been loved and recognized by Japanese consumers. In the same year, Dr. Botanical successfully opened a brand store in Sai Yass Street, Mong Kok, Hong Kong, China, further expanding its international territory. At present, the single-brand store of Botanical Doctor has settled in Japan, Hong Kong, Indonesia and other regions and countries, and the brand influence continues to rise.

Botanical Doctor Shanghai Hongqiao Airport Store.

In the process of exploring the development of international brands, Botanical Doctor has conscientiously summed up its experience, and firmly believes that scientific and technological research and development and innovation are the only way for brands to compete with international brands. It is understood that plant doctors account for 10% of scientific research investment, more than many first-line brands. Plant doctors' active investment in scientific research has brought huge profits to plant doctors. With the accumulation of scientific research over the years, up to now, Botanical Doctor has obtained 16 high-tech product technical certifications, 15 software works, 76 R&D patents, is an enterprise that has won 4 national high-tech certifications, and has more than 100 professional IT developers.

R&D Center of Kunzhi Plant Doctor of Zhongke Academy.

By deeply cultivating the skin care culture of alpine plants, Botanical Doctor has not only achieved its own international development, but also allowed the Chinese alpine plant culture to be better inherited and more widely disseminated.

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