There is a ** fan message: There is too much content to create personal IP on the market now, how to create a personal IP that is popular with whom?Find the method.
In today's competitive business environment, MSME owners face many challenges.
In order to stand out in the market and succeed, they need to find a unique and effective approach. This is where the power of personal IP (intellectual property) comes in.
Personal IP can not only enhance brand value and competitiveness, but also attract more target customers and establish a solid position in the market.
So, how to create a personal IP that is popular with whom?
Don't worry, the following brings some summary, I hope you can be popular.
First of all, you need to be clear about your positioning and target audience.
In the process of building a personal IP, it is very important to understand your own position. You need to think about what kind of leader or expert you want to be and who the target audience you serve is.
By pinpointing your strengths, strengths, and value proposition, you can better engage your target audience and build a strong connection with them.
For example, Qin Gang's personal positioning is the head coach of the global wealth earning system, and the target audience is small and medium-sized enterprise owners and individual entrepreneurs.
Second, demonstrate personal expertise and experience.
By sharing your expertise and experience, you can establish yourself as an authority figure in your industry.
This can be done in a variety of ways, such as blogging, posting social content, participating in industry forums, or hosting workshops.
The key is to provide valuable information and insights to help your target audience solve problems and build trust and buy-in.
Third, it is necessary to actively use various platforms and channels to promote personal IP.
In the digital age, there are many opportunities for us to express ourselves. Establishing a personal **, opening a social ** account, and participating in a domain-related ** community are all effective ways to promote personal IP.
By regularly posting valuable content, engaging with followers, and sharing personal insights, you can expand your personal reach and attract more attention and collaboration opportunities.
For example, Wang Zhi, who is the founder of the Shanghai Jipinhe scone brand, has been doing independent research and development to becoming a restaurant chain for 15 years.
Mainly based on scones, make some soup around the cakes. The annual cost of promotion is 1 million to 1.5 million.
Is there a way to acquire customers with low investment and high returns?After listening to the course of our Fortune Club, Wang Zhi firmly chose the path of building the founder's business IP.
He began to sort out the entrepreneurial stories and experiences of the past 15 years, and planned to tell them in a series on the short ** platform and live broadcast room.
After the epidemic is over, he also plans to take photographers to visit franchisees across the country, and is ready for long-term output.
If you often brush up on the short**, you will find that many bigwigs with a net worth of hundreds of millions, billions or even tens of billions are now building their own founder's business IP. Why?
Because they know that their projects, products, companies and various fixed assets may change at any time, even decline, and even go into the abyss of failure.
But the only thing that will not change is your own personal business brand.
For example, Luo Yonghao, he owes more than 600 million yuan, and he has completely failed to make a mobile phone, but Luo Yonghao's personal business brand is here, and he can turn over at any time by relying on short** live broadcast.
Even if he doesn't bring goods through live broadcast, he can turn over in other ways, why?Because his personal business brand is here.
Wang Zhi is the same, he is now making scones, and he may become a catering group in the later stage, in addition to scones, he can also launch Jipinhe noodles and Jipinhe dumplings.
Therefore, the scone brand is not his lifelong wealth, but the creation of the founder's business IP is his lifelong wealth.
Fourth, we should pay attention to personal image and brand building.
Personal IP is not only about professional knowledge and experience, but also about personal image and branding.
Your public image, mannerisms, style, and interactions with others all need to reflect the values and brand image you champion.
Take care to maintain the consistency of your personal brand and make it your mark of difference.
Finally, keep learning and improving.
The creation of personal IP is not an overnight process, it requires continuous effort and learning.
Stay up-to-date with industry trends and attend training courses, seminars or industry conferences to continuously learn and improve your professional skills. Only by continuous learning can we stay competitive and stay ahead of the market.
Conclusion: Bosses of small, medium and micro enterprises, who uses whom's personal IP building method is waiting for you to explore.
By clearly positioning, showcasing expertise and experience, using a variety of platforms to promote your personal IP, focusing on personal image and brand building, and continuous learning, you will be able to build a unique and impactful personal IP that will lead to commercial success.
Seize the opportunity of this era and let your personal IP become the spark that detonates your career.