The status quo of the skit: well deservedBlue Ocean Market
From the following points, we can see why it is a blue ocean.
1.High ceilings.
The first point, from the point of view, the annual revenue of Netflix is currently more than 200 billion yuan, and the current plate of domestic short dramas is about 40 billion, all of which are continuing to grow, and it can be judged that the ceiling of short dramas is very high, at least it will be larger than that of domestic plates.
The second point, judging from the known two products Chinese ** reelshort and Dianzhong's dramabox, the revenue of these two products exploded very quickly, and Chinese ** rushed from $20,000 a day to $250,000 a day in two days when there were only 10 dramas. Similarly, when there were only two or three dramas, Dianzhong reached a scale of 100,000 US dollars, which shows that with the gradual enrichment and diversity of content in the future, the income scale of short dramas has a huge imagination space.
2.Good foundation.
Short dramas go overseas with the following foundations:
1) The online literature going overseas industry that has been verified, the online literature going overseas in the past few years has confirmed the overseas acceptance and willingness to pay for online articles, and has also accumulated a large number of online text IPs.
2) TikTok, REELS and other short ** platforms are prevalent, providing a good soil for short dramas to survive.
So, let's take a look at the prospects of skits
1. The prospect of overseas short dramas
With the continuous penetration of short ** in the world, it has become an important hobby and choice for the younger generation and even more consumers, and the future development of the short ** market is also very considerable, and the market potential for development and competition is still not small.
In the past year, the short ** has continued its strong momentum, becoming a component of people's leisure and entertainment and even daily life, and it has also become an area that the world's social ** entertainment giants cannot ignore. From a regional point of view, in the markets represented by Europe, the United States, Japan, South Korea, etc., overseas short dramas have occupied a solid advantage, and these regions are also high-quality markets.
In North America, where there are many players, according to Sensor Tower data in June 2021, the number of monthly active users of overseas short dramas has reached 1300 million, with a penetration rate of nearly 40%, leading with an absolute advantage. At the same time, the impact of the new short ** function of the local super app should not be underestimated.
Asia, with its large population, has been a fertile ground for short ** from the very beginning. Among them, China is still a relatively stable bipolar pattern formed by Kuaishou and Douyin, with a high penetration rate and a slowdown in growthThe Southeast Asian market represented by Indonesia still has a strong demographic dividend, and because of the influence of culture and region, the acceptance of short products is high, and overseas short dramas remain ahead.
Second, how to attract users on the short ** platform?
Why TikTok has attracted so many users around the world, TikTok's success strategy provides us with ideas: limited time setting, rich visual entertainment to provoke a very short attention span, to win more, extensive and easy-to-learn editing features, a powerful artificial intelligence engine, and encourage users to cross-share content.
Along these lines, we can try to understand the various strategies that various platforms have developed over the past year to attract regular users
First, there's the feature update on Edit. Typical is the prolongation of time.
Secondly, the short ** platform is also constantly updated at the product level, focusing on improving the experience of users**, social networking and sharing. New technology is the unanimous direction of the platform.
Both Facebook and Snap offer tools that allow developers to create AR (augmented reality) experiences and features for their own app series, as do skit platforms.
In addition, in addition to the update of the explicit and intuitive user experience, the platform has not put down its footing in in-depth technical support.
Since they are optimistic about the overseas short drama market, many well-known big platforms are already developing, and this year and next year will be the dividend stage of the explosion of the short drama market.