On February 15, 2024,MiamiThe International will play a friendly match against Newell's Old Boys. This game is highly anticipated becauseMessiAs a young man, he played for Newell's Old Boys for six years and has a deep emotional bond with the club. MessiInFootballThe world is known as the king of the ball, and his joining letMiamiInternational felt a huge influence, from goals, assists, championships to box office revenues, the number of social media followers and the growth of the club's brand value, all thanks to his presence. Therefore,MiamiThe international decision to take full advantage of itMessiarranged a series of exhibition matches, 6 matches in 27 consecutive days, and was hailed as a world tour.
1.On January 19th,MiamiInter will make their debut in preparation for the new season, taking on El Salvador awayNational team
Expanding: This preparation debut is rightMiamiInternationally, the team will be in action for the first game before the 2024 season to test the team's tactics, fit-together and the form of the players in advance. Meanwhile, away against El SalvadorNational teamIt will also attract the attention of a large number of fans and establish a global reputation for the team.
On January, Inter Miami will travel to Saudi Arabia for a match against Riyadh Crescent.
Expanding: This game will beMiamiInternational inSaudi ArabiaThe first game was challenging for the team. Riyadh Crescent isSaudi ArabiaTop teams, known for their strength and experience, so this game will be rightMiamiInternationally, it is an important opportunity to test and exercise.
3.On February 1stMiamiInter will usher in a victory with the Riyadh team, two superstarsMessiThe showdown with Cristiano Ronaldo is exciting.
Expanding:MessiThe matchup with Cristiano Ronaldo has always been the focus of fans' attention, and this match will bring fans a wonderful matchup. The two stars are represented separatelyBarcelonaand Manchester United, two of the world's top teams, their figures will be intertwined gorgeously in the gameFootballThe picture brings endless joy to fans around the world.
4.On February 4thMiamiThe international will travel to ChinaHong Kongwith ChinaHong KongThe All-Star team played against each other.
Expand: This game will be for ChinaHong Kongof fans bring a rare feast that they will have the opportunity to see up closeMessiand other world-class stars. ChinaHong KongFootballThe players will use their strength to show their strength to the international team and hope to increase the visibility and level of the team through this match.
On February 7, Inter Miami will play Vissel Kobe in Kobe, Japan.
Expanding: This game is more than just oneSportsThe event is even more oneSportsCultural exchange and integration. The Kobe Victory Boat is well-known in JapanFootballClubs, they are withBarcelonaThe origins are extremely deep, and can be withMiamiThe international friendly match will have a positive effect on the cooperation between the two clubs, and also bring a wonderful duel to the fans.
On February, Inter Miami will return to their home stadium to take on Newell's Old Boys.
Expanding: This game will beMiamiThe final battle of the entire international tour was also an emotional collision. ForMessiNewell's old boy is himFootballAt the beginning of his career, this is where he witnessed his growth and beginnings. His return is sure to spark an enthusiastic response from fans and bring the tour to a perfect end.
1.Appearance Fee Increase:Messiof the franchise letMiamiThe international appearance fee has been greatly increased. According to ChinaHong KongThe president of the Football Association, Pei Junqi, revealedMiamiThe international appearance fee is between $8 million and $10 million, and if there is noneMessi, their appearance fee may be less than $1 million.
2.Increase topicality: oneMessiThe showdown with Cristiano Ronaldo is bound to cause a global sensation. This kind of commercial competition can not only attract the attention of fans around the world, but also become the focus of heated discussions and further improveMiamiInternational visibility and image.
3.Expand the promotion effect: through the tour arrangementMiamiInternational expanded its brand promotion from Central and North America to places like West Asia, China and Japan, attracting fans and viewers from more regions. In particular, the match against Vissel Kobe in Japan can create an opportunity for the team to build partnerships with Japan's top entrepreneurs.
Messiof the franchise pairMiamiInternationally, it is undoubtedly a big positive, his presence not only brings about the improvement of the strength on the field, but more importantly, promotes the development of the commercial value of the club. MiamiThe international tour is well-structured and cleverly arranged, further enhancing the appeal and impact of the tour by selecting opponents with topical and emotional bonds, as well as competing across different regions.
For me personally, as a self-editor, I was able to learn a lot of valuable lessons from this tour. In addition to focusing on high-level competitions, it is also necessary to pay attention to the stories and emotions behind the competitions, which can arouse the empathy and enthusiasm of readers. At the same time, by reasonably arranging the schedule and combining topicality and emotional factors, it can attract more attention and attention, and improve the communication effect of the manuscript.
In the process of writing this article, I also became more aware of the importance of the combination of sports and culture in promoting and developing the brand. The tour is more than just oneFootballThe competition is also a display and promotion of the club's image. ForSportsFor clubs, in addition to pursuing success, they also need to give full play to their cultural and emotional values to attract more fans and partners.
In short,MiamiThe international world tour not only brought wonderful games to the fans, but also laid a solid foundation for the club's brand promotion and commercial value enhancement. At the same time, this tour also brought me some inspiration and food for thought, which allowed me to understand more deeplySportsCombination with culture, as wellSportsThe business value behind the event.