On the 10th anniversary of Mingtang, you can experience this strategic hot store up close!

Mondo games Updated on 2024-01-28

November 24, Hyatt Regency Shanghai Global Harbor. Mingtang, ushered in the 10th anniversary celebration coincided with its tenth.

If there is a label to describe Mingtang, they prefer to call themselves "strategic hot stores" - with solid data and methods, supplemented by creativity to help the brand achieve success. It has also helped them grow from three people ten years ago to a team of nearly 200 people now.

In this 10th anniversary celebration, Mingtang released a new logo BBK Mingtang, as well as the company's latest values.

b=believable partner

b=bold explorer

k=keen innovator

It means that Mingtang spreads the core values of reliability, growth and warmth.

From 2013 to 2023, Mingtang's business has gone through three stages:

social(2013-2015)

digital(2015-2019)

vertical (2020-present).

Since 2020, Mingtang's business has developed rapidly in a diversified vertical direction:

In 2020, Mingtang Ear Fang was established, with 60 seconds ** expert as the label, vertical development in the short ** and TVC tracks, and is currently the official content service provider of TikTok;

In 2020, the self-incubated luxury repair brand understands the bag and received the investment of Shanghai **, and is now the official partner of Tmall luxury

In 2021, Mingtang was established to break the circle, focusing on Xiaohongshu's integrated marketing, and is now one of the largest integrated marketing of Xiaohongshu, co-creating a lot of grass recipes with the platform to provide grass planting value for brands

In 2021, Mingtang Yanba was established, focusing on artist signing and integrated marketing, and has reached strategic cooperation with brokerage companies such as Mengxiang Entertainment, and has provided services for many international brands.

In recent years, Mingtang has served leading brands in various fields, such as Master Kong, McDonald's, Colgate, Panasonic, Tomson By-Health, Häagen-Dazs, Nestle, Penfolds, Weiquan, L'Oreal, Guyu, Supor, etc.

In the dinner session, the cos awards catwalk with [ten shi] as the element opened, with oil tycoons, world famous paintings, food gods, Harry Potter and philosopher's stones, Chang'an 100,000 miles, etc., featuring an e-person stage.

The middle ** link focuses on a [local tyrant capricious], Apple family bucket, iphone15, iwatch, Huawei watch, PICO VR glasses, Panasonic hair dryer, etc., as well as various prizes sponsored by customers. Let the winners smile, and those who don't lose their smiles.

10 years is a new starting point, for the future, BBK Mingtang hopes to grow into a new species in the advertising industry, relying on more diversified business forms to help brands complete the 360-degree marketing closed loop.

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