A few days ago, McDonald's China held a roundtable, at which China's CEO Zhang Jiayin revealed the latest five-year plan of the "Golden Arches": to increase the total number of restaurants to 10,000 by 2028. This news immediately attracted widespread attention and heated discussions. As a world-famous fast food brand, McDonald's has always attracted much attention in the Chinese market, and now, McDonald's China's ambition and determination to pursue excellence have once again been fully demonstrated.
With a vision of being stronger, better, and smarter.
At the roundtable, Zhang Jiayin said that the total number of restaurants in Golden Arches has increased from the current more than 5,000 to 10,000, which is a difficult task. However, in order to achieve this goal, Golden Arches will adhere to the vision of "stronger, better, and smarter", and constantly strive to expand the market, enhance brand influence and service quality.
Stronger".
First of all, Zhang Jiayin emphasized the meaning of "stronger". She said that Golden Arches will continue to introduce new products and services that meet the needs of consumers through continuous innovation and upgrading. At the same time, McDonald's China will also strengthen the construction and management of the first-class chain and logistics system to ensure the quality and safety of ingredients and raw materials. In addition, McDonald's China will also strengthen brand marketing and promotion to improve brand awareness and reputation.
Better".
Secondly, Zhang Jiayin talked about the concept of "better". As Zhang Jiayin said, "We hope that by realizing this vision, we can bring better food, better services and better lives to more consumers." "Driven by this vision, Golden Arches will further drive sustainability with a focus on environmental protection, community responsibility and employee welfare. By reducing resource consumption, promoting the use of goods and community involvement, McDonald's China will actively undertake corporate social responsibility and make positive contributions to Chinese society.
Smarter" change.
Speaking of "smarter", Golden Arches will also lead the industry transformation with digitalization. With the rapid development of science and technology, McDonald's China will increase investment in digital innovation and improve the level of technology application. At present, McDonald's China has built its own IT and data team of more than 300 people, and it is still expanding. It aims to bring consumers a more convenient and efficient dining experience by introducing more advanced smart devices, improving order interaction methods, and promoting unmanned services.
In conclusion, with the vision of "Stronger, Better, Smarter", Golden Arches demonstrates its ambition and determination to strive for excellence in the process of expansion. We look forward to McDonald's China realizing its development plans in the future to bring better food and service experiences to more consumers."