He Zhilin from Sichuan was engaged in the frozen food dealer business in the early years, and the company's output value in 2019 was about 500 million yuan. In 2020, the company decided to transform into a frozen product chain business, and in just 3 years, He Zhilin expects that the company's turnover can reach 6 billion yuan this year.
Talking about the secret of the company's rapid revenue growth, He Zhilin said frankly that everything is the empowerment of digital technology to the company.
At present, the integration of the digital economy and the real economy is accelerating, becoming the engine for promoting high-quality economic development. The report of the 20th National Congress of the Communist Party of China proposed to "accelerate the development of the digital economy, promote the deep integration of the digital economy and the real economy" and "leverage the transformation of social and economic efficiency with digitalization". The "14th Five-Year Plan" for the development of modern logistics for the first time to promote the development of modern logistics as a national strategy, digital logistics, as an important component of modern logistics, has become one of the important infrastructures in China.
In the face of the new trend of the integration of digital and real integration, the logistics industry has started practice and exploration, promoted the "two-way rush" of the digital economy and the real economy, and helped the logistics industry reduce costs and increase efficiency.
Industry empowerment gives full play to economies of scale
Digital logistics has helped the company achieve a great leap forward in warehousing and distribution. He Zhilin introduced that in the past, the traditional practice could only achieve one shift, but with the blessing of digitalization, two or even three shifts have been realized, which has significantly improved work efficiencyIn terms of goods distribution, the original ceiling of the traditional distribution radius was 150 kilometers, but since the cooperation with the Full Bang, relying on the rich capacity resources, the distribution radius of goods warehousing has been extended to a radius of 600 kilometers. As a result, the company has now realized the layout of 6 warehouses covering more than 100 prefecture-level cities across the country.
In recent years, in the logistics industry, the emergence of digital freight platforms has significantly improved the efficiency of vehicle and cargo matching, helping physical enterprises to easily find cars, and also providing flexible and diverse transportation solutions for small and medium-sized enterprises, promoting the improvement of industrial chain efficiency and expanding the business radius of enterprises, so it has also won the favor of many physical enterprises.
According to Tao Ran, vice president of Full Bang Group, the core advantage of the digital freight platform represented by Yunman is to help 32 million small and medium-sized enterprises in logistics, "how fast and good it is", specifically more drivers, more models, more routes and more modes;Fast delivery, fast response, fast transaction;Online transactions are guaranteed, driver service is good and transactions are certain;Cargo owner** transparent and cost-effective. At present, Yunman covers more than 300 cities across the country, 100,000 city-to-city routes, has more than 3.75 million active drivers, serves more than 2 million corporate shippers in a quarter, and tens of millions of POIs (points of interest for multiple industrial products and consumer goods.
The process of cooperation between physical enterprises and digital freight platforms is actually the stage of industry empowerment. Zhou Zhicheng, director of the research office of the China Federation of Logistics and Purchasing, and secretary general of the road freight branch, introduced that the current process of digital and real integration in the field of road freight has developed to the stage of industrial empowermentOn the other hand, traditional enterprises take the initiative to embrace digital platforms and make good use of digital freight tools to achieve efficient resource connection, multi-level circulation, and reduce intermediate links, thereby amplifying economic benefits. "By combining the platform network with the professional advantages of enterprises, it will give full play to the economies of scale and form a dynamic, rich and sustainable road freight ecosystem, thereby driving the benefits of the entire social and economic benefits. He said.
Digital technology is bringing capacity to the field
The integration of brick-and-mortar enterprises into the digital economy does not happen overnight. Jiang Jiang, director and researcher of the Innovation Strategy Research Office of the Institute of Industrial Economics of the China Academy of Macroeconomics, said that the process of digital technology to transform the real economy is a relatively long-term and long-chain cooperation process. Zhou Zhicheng also agreed, he believes that the future of logistics is not only in the impact of logistics, may be more in the future into the industrial chain, the whole process of the first chain.
Full Truck is striving to become a pioneer in promoting the deep integration of digital and real in the logistics industry. "Full Bang's vision is to become a one-stop logistics platform for enterprises, to provide more efficient, intelligent and green logistics solutions for the logistics industry, to help enterprises reduce costs and increase efficiency, to help drivers make more money, to empower enterprises to be more competitive in logistics, to promote the integration of service industry and manufacturing, to support the better development of the real economy, for which we are willing to be the 'unsung hero' behind the business flow of the industrial chain in all walks of life." Tao Ran said.
Taking the Yunman cold transportation business under the Full Truck Group as an example, at the beginning of September this year, the Full Truck launched the "Fruit and Vegetable Consultation Early Know" product (referred to as Early Know), which helps fruit and vegetable production areas and drivers to improve the efficiency of delivery and order receiving through the first demand for shunting in the production area, and brings digital inclusion to the field.
According to Wang Yuchen, general manager of Yunman Cold Transport, based on the freight big data and advanced algorithms accumulated by the platform over the years, Yunman Cold Transport has built a first-class model of the timeliness of national fruit and vegetable delivery and cold transportation demand. Through "early knowing", drivers can be the first to know the popular delivery cities of fruits and vegetables in the next 7 days, understand the ranking of the increase in shipment volume and the trend of cargo volume, and make decisions on sports car routes. Under the large-scale effect of the platform, the operation of the driver's line is more planned and tends to be rationalized, which alleviates the problem of difficult scheduling of a large number of vehicles in a short period of time during the harvest period of the production area, ensures the efficiency of shunting vehicles, and makes the fruits and vegetables from the field to the table faster, and the quality is more high.
According to the data of Yunmanman cold transportation, since the launch of "Early Know", the average order time of many origins in Shandong, Xinjiang, Hebei, Northeast, Yunnan, Guangxi and other regions has been significantly accelerated compared with 2022. For example, the average order receiving time from September 1 to 22 in Weifang, Shandong, the origin and distribution center of vegetables, has been shortened by 11% compared with 2022, and the well-known fruit producing areas of Urumqi in Xinjiang and Zhaotong in Yunnan have been shortened by %.
Multi-party participation in building a fair business environment
Under the general trend of the development of digital-real integration, what kind of development problems still exist in physical enterprises and digital platforms that hinder the in-depth development of digital-real integration?Zhou Zhicheng said that now many physical enterprises still have some worries about the integration of data and reality, in the context of digital and real integration, physical enterprises need to let go of their hands and feet, truly embrace the Internet, only one step ahead can seize the opportunity, in order to open the boundaries of enterprises, change the process, change the mode of production, and better reduce costs and increase efficiency.
In terms of the development of digital platforms, industry experts generally believe that a multi-party management mechanism should be established to promote the healthy development of digital platforms. Jiang Jiang said that digital platforms also face the problem of data rights confirmation, such as how to divide the responsibilities and rights of platform companies and the first contractor on their own platform, which is not a traditional employment relationship between companies and employees. She believes that an ecosystem should be established with the participation of multiple parties, including the manager, the platform, and the user, to promote the development of the digital platform with a prudent and inclusive mindset.
At present, the problems of digital freight platforms are divided into the first governance level, industry governance level, and platform governance level. It is embodied in the lack of relevant industry policy standards, the lack of industry governance capabilities, and the lack of governance initiative of the platform itself. Zhou Zhicheng suggested that we should unite with the world, industry associations, and digital platforms to establish a tripartite co-governance and trinity mechanism to promote the formulation of industry policies and rules, better restrain the relevant transaction relationships on the platform, and create a more open, fair and just business environment for the integration of data and reality.
Full Truck released the first "Digital Logistics Industry Belt Report" in China
Recently, Full Truck Group released the first "Digital Logistics Industry Belt Report" (hereinafter referred to as the "Report") in China. For the first time, the report provides insight into the development of China's industrial belt from the perspective of the integration of digital logistics and social entities, and aims to reveal the achievements of various regions and industries in using digital freight to help economic development in the process of social and economic development through transportation.
According to the introduction of the Full Bang, inland areas have entered the fast lane of digital and real integration in recent years, and the growth rate of logistics digitalization has reached 27% in the past year. The penetration rate in the western region is growing the fastest. Among them, the number of industrial belts in the five northwestern provinces increased by more than 100 compared with the previous cycle, and the number of industrial belts in Xinjiang increased from 56 to 135, with a growth rate of 141%. The deep integration of the real economy and digital logistics is in full swing in all walks of life and regions, and digital logistics is growing from a "capillary" to a "major artery" of social and economic development.
According to the report, China's digital logistics industry belt is characterized by echelon development. From the perspective of the number of industrial belts, it is divided into the first echelon represented by Shandong, Jiangsu and Hubei, the second echelon represented by Xinjiang, Hunan and Chongqing, and the third echelon represented by Tianjin, Shanghai and Beijing.
In addition, the report also said that in the past year, the average transportation distance of digital logistics orders in the country has been shortened by 4% compared with the previous cycle, and the transportation distance of industrial belts in most regions has been shortened by less than 10%. Regional economic integration continues to accelerate. From the absolute distance data, the Yangtze River Delta region, where the "free shipping area" (Jiangsu, Zhejiang and Shanghai) is located, has the shortest transportation distance, compared with the average transportation distance of more than 1,000 kilometers in the central and western regions and the northeast. In terms of urban clusters, the Pearl River Delta has the most obvious integration enhancement effect, with the overall transportation distance shortened by 35% compared with the same period last year, followed by the Yangtze River Delta, Beijing-Tianjin-Hebei and Chengdu-Chongqing regions.
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Author丨Reporter Liu Yuhang Correspondent Li Danqiu.
Editor丨Liao Qian.
Audit丨Zhang Fan.
Producer丨Sun Yingli.
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