On the evening of January 7, with the last good night text message being sent, the "2024 New Year's Good Night SMS Plan" jointly launched by Mousse and the people **Xin** ushered in the end.
This is the second time that Mousse has launched the "New Year's Good Night SMS Program" with the theme of "Good Night China". Starting from New Year's Day 2024, the program has been sending goodnight text messages to the tens of millions of netizens who participated in the event for a week (January 1 to 7), giving people healing and encouragement with warm greetings.
In the busy modern society, we often have no time to care about the joys and sorrows of strangers. Through these goodnight text messages, we feel the emotional temperature of these strangers, as well as their love and optimism for life, their concern and concern for their relatives and friends, and their dedication and perseverance to their dreams.
Those who participated in this event and sent good night wishes included public figures such as actor Cheng Yi, Liu Shishi, Yang Zi, singer Zhang Jie, as well as Chinese national team athlete Su Yiming, Navy post-90s female soldier Xu Wenqian, Antarctic expedition team member Zhang Beichen and other leaders from different fields, as well as courier brothers, people's teachers, Antarctic scientific expedition team members, civil aviation stowage officers, doctors, fire brigades, anti-drug police, oil workers, students and other representatives of different professions. They also have a very large age range, from 5-year-old kindergarten children to 85-year-old grandmothers.
In these goodnight text messages, the courier brother who worked overtime on New Year's Day promised everyone that the courier would be delivered in time;Children who love singing wish netizens good dreams with their singing voices;The 85-year-old grandmother carefully advises young people to exercise wellStudents who study aerospace want to guard the peace of the sky and the peace and beauty of every countrymanBusy surgeons watch over the health of their patients;Netizens in Harbin warmly welcomed netizens from other places and wished everyone prosperity and prosperity ......In such a blessing full of fireworks, you must be able to sleep well and steadily, right?
There is a special goodnight text message from Wang Bingkun, chairman of Mousse Group. He sent his greetings as a designer in the sleep industry. "In the past 20 years, the only goal of my team and I has been to make you sleep well and sleep soundly for a third of your precious life. Your sleep is guarded by us, so get a good night's sleep tonight!”
Behind this good night is Mousse's vision of "making people sleep better". As a leading enterprise in China's healthy sleep, Mousse has been deeply engaged in the field of sleep, promoting scientific and technological exploration and product innovation with the combination of production, education and research, moving users with the ultimate experience of "Golden Butler" service, creating sleep culture with a variety of cultural activities, and improving people's sleep quality and promoting a new trend of healthy sleep from the three aspects of products, services and culture.
Xu Wenqian, the female helmsman of the Nanchang ship after the 90s and the heroic female soldier, also warmed many people. On social platforms, netizens greeted this unknown female warrior with a good night. "Xu Wenqian, thank you for having you, good night!"Xu Wenqian, may the sea breeze accompany you to sleep!.""Xu Wenqian, thank you for bringing me warmth late at night!”…The whole network greeted Xu Wenqian with good night, and it became a beautiful network scenery for a while.
The Good Night SMS program is a new beginning for Mousse to spread sleep culture and express sleep care in 2024. In the past year, Mousse has joined hands with the Chinese Sleep Research Association for the 11th time to release the sleep *** to present the current situation and problems of Chinese sleep, the 15th time to organize the "Mousse Global Sleep Culture Tour", to carry out the exploration and dissemination of global healthy sleep culture, and at the same time to launch a series of promotional videos such as "Rainy Sleep", "Eve", "Little Mattresse", etc., successfully realized emotional communication with consumers and conveyed the warm care of the brand.
The goodnight text message not only has warm greetings, but also touching stories and warm moments that happened in 2023. Zhao Yang, the attendant who choked up and spoke on the K396 train, Peng Qinglin, the takeaway brother who dived into the water to save people, Ren Hongjuan, the mother of a sanitation worker who hugged her son with tears outside the college entrance examination room, and Dong Lina, the first blind master's student of China Transmission, ......Their goodnight text messages, reminiscent of those touching deeds of the past year, soothed everyone who entered the New Year.
The warm goodnight text messages come from ordinary people who live on the same land as us and strive for their dreams. It is the thousands of such ordinary and hard-working Chinese who together constitute a warm and powerful China.
Although the "Good Night SMS Program" has come to an end, the comfort brought by "Good Night" will still accompany every Chinese person to sleep, and the warmth and strength given by "Good Night" will also accompany every Chinese person for a long time in the new year. Good dreams on a winter night, "Good Night China"!