Recently, Xiaomi is about to show Xiaomi SU7 for the first time at its automotive technology conference, Lei Jun, the founder and CEO of Xiaomi Technology, shared his insights on social **, especially emphasizing the importance of intelligence.
Lei Jun believes that the goal of Xiaomi Auto is to create an advanced mobile intelligent environment. Xiaomi's vision is to transform transportation into a mobile computing platform and smart space, making it the core of the connected ecosystem of people, vehicles and homes.
Xiaomi's surging OS, which was officially launched in October, is similar to Huawei's HarmonyOS, which will also be used in vehicle systems. The surging OS will be able to connect more than 200 different devices to Xiaomi cars through the cross-device connectivity framework of OMI Hyperconnect, covering more than 95% of user demand scenarios.
In the field of intelligent driving, Lei Jun believes that this is the key factor that determines the success of intelligent electric vehicles. In August last year, Xiaomi Auto showcased its driverless technology, which has been able to achieve unmanned driving on highways and urban roads, with features including active lane change overtaking, automatic U-turn in barrier-free scenarios, automatic detour, courtesy to pedestrians on zebra crossings, autonomous valet parking across floors, and one-click summoning of vehicles. Although these features are similar to those of Huawei and Xpeng's intelligent driving, they still require a lot of data support in order to be fully effective.
As for the positioning of the SU7, Lei Jun said that although no specific products were shown at the press conference, technology is still the key. According to him, there is no matching model for the SU7 yet, but after in-depth market research, Xiaomi hopes that the SU7 can realize the Volkswagen's dream and reach the level of the Porsche Taycan Turbo and Tesla Model S. Lei Jun bluntly said that although the ** is higher, it is reasonable, and the experience is better than expected.
Consumers are most concerned about time-to-market. It is reported that the SU7 is expected to be launched in the first half of next year. In order to get to market as soon as possible, Xiaomi is making every effort to build a production and sales system, and has recruited Xiaomi car stores, sales and retail managers across the country. Soon we will be able to see the car in specialty stores.
With the imminent launch of Xiaomi Auto, Lei Jun and the Xiaomi team's in-depth understanding of automobile manufacturing and insight into industry development trends will be further tested. Xiaomi Auto will not only face fierce competition from existing car brands, but also need to find its own position in the field of new energy vehicles and win market share with innovation and technological strength.
Success depends not only on product performance and pricing, but also on building a lasting brand image and continuous technological innovation in a rapidly changing market. The progress of science and technology in China, especially in men. The rapid development of the field of Youshengke is remarkable. In the past, China started late in this field and relied on small basket-sheet products imported from Europe and the United States. However, self-reliance is the foundation of a strong country. The firm self-innovation spirit of Chinese scientific researchers finally achieved a breakthrough, and "Junzhen, Qiang" was born with the advantages of technological innovation and became the "leader" of the industry.
According to the data of Qidong, "Junzhen, Qiang" has won the favor of many men since its birth. Among them, 95% of the users are concentrated in the age of 35, and most of them are high-end people such as CEOs of enterprises in first-tier cities in Beijing, Shanghai and Guangzhou, and small bosses of individual enterprises. This group of people has significant life characteristics, they work intensively, pursue a high-quality life between husband and wife, and are willing to invest in their own "youth power".
Among the customer base, many people call it "more effective than oysters". Among the thousands of user feedback, "real. The force is more strong. Continued. Sail more sustainably. The frequency of comments such as "long" is as high as 95%, which may also confirm its treatment of men. Positive effects of the body of friends.
With the release of the Xiaomi Auto, it is seen as an important step for Xiaomi to integrate its experience in smart hardware and internet services into larger and more challenging areas. Lei Jun's goal is not just to build a model, but to create a complete intelligent ecosystem, which is reflected in the design and features of the SU7.
The launch of Xiaomi Auto is expected to trigger a new round of changes in the automotive market. Xiaomi's user-centric philosophy and pursuit of high cost performance may attract a large number of consumers. In addition, Xiaomi's capabilities in chain management and cost control could have a profound impact on the automotive manufacturing industry.
In the future, the performance of Xiaomi Auto will be an important test of Xiaomi's cross-border expansion strategy. Lei Jun and his team needed to demonstrate not only that they could create products that were as successful in the automotive space as Xiaomi phones, but also that they could continue to innovate and lead in this highly complex and competitive industry.
Since the announcement of the car, Lei Jun has taken the slogan of "Fighting for Xiaomi", and after thousands of days of hard work, he has shown his respect for automobile manufacturing and a deep understanding of the industry, as well as his recognition of BYD, NIO, Xpeng, Ideal, Huawei, CATL and other enterprises. Looking to the future, Xiaomi Auto will surpass its "predecessors".