In 1924,TailorhugobossIt was decided to start a small family sewing workshop specializing in the production of shirts, raincoats and workwear. However, in the late 20s of the 20th century, the worldEconomyIt's also right that you're in a serious recessionhugobossThe workshop caused a certain shock.
However, in such a context,hugobossAnd did not give up. Instead, he chose another path, withNazi PartyClose cooperation.
In 1931,hugobossAddedNazi Partyand began to serve the NazisStormtroopers(sa), SS (SS) and Hitler Youth (HJ) productions。with othersThe difference is,hugobossofYesTailorTailor-made for military personnel one by one, so each pieceAll very fitted and never baggy. It is because of this fine production process,hugobossIt quickly won the favor of the Nazis.
withNazi PartyThe scale of the building continues to growhugobossThere are more and more orders on hand. He withNazi PartyThe relationship has also become closer. He was a member of several Nazi organizations, including the German Labor Front, the Reich Protection Society, and the National Socialist People's Welfare Society. By 1941, in just 9 years,hugoboss's profits have increased by 80 times.
hugobossMade not only for the Nazis, and some dishonorable acts. He kidnappedWomenand children, and hired Polish and French prisoners of war to make itClothing。In addition, he carried out various presses on the workers. These immoral acts became evidence at trial after the war.
In a book called ".hugoboss1921-1945: Garment Factories in the Weimar Republic and the Third Reich".hugobossInWar. This book is righthugobossKidnappingWomen, children, made using prisoners of warClothingand the fact that the workers were crushed is well documented.
InWarAfter the end,hugobossAccused of involvement in the crimes of the Nazis. At the trial, he was deprivedPoliticsrights and was removed from the company's position. In addition, he was fined a large amount of money.
However, all this was not completely destroyedhugobossof the brand. Two years later, in 1944hugobossdied, and his son-in-law took overhugobossand began to developClothingCustomized business. In the following decades,hugobossIt has gradually become the top in EuropeLuxurycard, expandedClothingand accessories field.
hugobossPartnership with the Nazis, and his inWarThe unethical behavior has undoubtedly cast a huge shadow on his brand. However, over time,hugobossSuccessfully transcending this dark history, gradually establishing its ownLuxuryBrand image.
ForhugobossWe cannot ignore the responsibility of history. As consumers, we must have an in-depth understanding of the brand's history, including its background and values. This will help us make more informed purchasing decisions and support brands that share the values and behaviors of integrity.
AlthoughhugobossThe history is still a palpable shadow, but the brand has shown its revival and growth by being honest and candid with the past. TodayhugobossAlready somewhat different from the past, it is committed toPursuit of excellenceFashionableand innovation, which has become the world's top luxuryFashionableBrand.
As it is often said, "History is a textbook." ”hugobossThe story reminds us that we must take responsibility for history, learn from it, and pursue a brighter future, both as individuals and as brands.