For the younger generation of consumers,iphoneThe 16 series became the most wanted purchase for themMobile phonesThis is not only reflected in the increase in sales, but also in their more rational purchasing decisions. According to iResearch's report, the young people of Generation Z change their phones more frequently within a year, especially the post-00s consumers. Compared with ordinary users, these young people pay more attention to the actual value and performance of electronic products when buying them. In China, more and more young consumers choose to buy through official channelsiphone, and this trend is especially obvious among the post-00s consumer groups.
At the same time, ChinaMobile phonesMarket shipments increased by nearly 60% year-on-year, and signs of market recovery are becoming increasingly obvious. Multiple market reports show that consumers are switchingSmartphonesThe trend is becoming more and more obvious. From a professional's point of view, thisSmartphonesThe tide of renewal is mainly driven by the high-endMobile phonesdriven, especiallyApple iphone 16withHuawei Mate60and other models. A large number of flagship models and folding screens have been released on the marketMobile phones, which stimulates consumers' desire to buy. Industry chain people said that high-endMobile phonesThe growth of the market is the main reason for this wave of replacementsApple iphone 16withHuawei Mate60Driven by high-end models and other high-end models, the overall sales increased significantly.
This also explains why the average price of Chinese consumers is more than 800 yuan when changing phones. In addition, among the people who change their phones, 34% of the scenes of elimination and replacement of new products and 21% of new tastings occupy the proportion, and these people always want to experience new products for the first time. Therefore, these two situations account for the vast majority of all replacement users.
With the changes of the times andTechnologyThe younger generation of consumers has also changed their perception ofMobile phonesneeds and ways to buy. According to iResearch's report, among the young people of Generation Z in China, the frequency of phone replacement is significantly higher than that of consumers of other age groups. Especially the post-00s consumers, they have become this timeMobile phonesThe main force of the renewal tide. Compared with traditional consumers, young people are more likely to pursue cost-effective and actual use value when buying electronic products. They are more rational and no longer blindly pursue brands and popularity. In the purchaseMobile phones, they will consider brand, performance, ** and other factors to make more informed decisions.
In the Chinese market, more and more young consumers are choosing to buy from official channelsiphone。This trend is especially evident among post-00 consumers. They pay more attention to product quality and after-sales service, and no longer rely on the first-class or second-hand market. Purchased through official channelsMobile phonesNot only can you get better warranty and after-sales support, but also ensure the authenticity of the product. This choice reflects the pursuit of brand credibility and consumer experience by young consumers.
ChinaMobile phonesThe market has shown clear signs of recovery in the near future. The data shows that last yearMobile phonesShipments increased by nearly 60% year-on-year, and this growth was related to consumer replacementSmartphonesThe trends are closely related. A large number of flagship models have been released on the market, including:Apple iphone 16withHuawei Mate60and other products, attracting consumers' attention and desire to buy. In addition, the folding screenMobile phonesThe growing popularity in the market is also an important factor driving the market recovery. Consumers are interested in the high-endMobile phonesand newMobile phonesThe increasing demand has also spurred manufacturers to launch more innovative products.
Market analysts believe that thisMobile phonesThe renewal tide is mainly driven by the high-endMobile phonesThe impact of the growth of the market. High-endMobile phonesIt represents the consumer's pursuit of brand and performanceApple iphone 16withHuawei Mate60and other models have become representatives of this trend. Consumers are buyingMobile phonespay more attention to quality and innovation, and are willing to pay for a better user experience. High-endMobile phonesThe sharp increase in sales also explains why the average price of Chinese consumers when changing phones is more than 800 yuan.
In this timeMobile phonesIn the update tide, the replacement crowd is mainly divided into two categories: eliminated and new and fresh. Elimination and replacement scenarios account for 34% of the overall proportion, which means that most consumers changeMobile phonesIt's because of their oldMobile phonesIt can no longer meet the needs of daily use. These consumers want to buy new onesMobile phonesfor better performance and experience. New tasting scenes account for 21% of the population, and these consumers are always looking for the first time to experience new products. Either because forTechnologyThey always want to be the first to have the latest onesMobile phonesof people.
withTechnologyWith the continuous development of consumption and the change of consumption concepts, China's young people are more and more inclined to buyiphone16 seriesMobile phones。They choose more rationallyMobile phones, focusing on practicality and cost-effectiveness. ChinaMobile phonesThe market is also showing signs of recovery, with consumers changingSmartphonesThe trend is becoming more and more apparent. High-endMobile phonesThe growth has driven the recovery of the overall market, with flagship models and folding screens released on the marketMobile phonesIt has been favored by consumers.
In this timeMobile phonesIn the tide of updates, elimination and replacement and new tasting are the main purchase scenarios, and consumers pursue a better user experience and experience new products for the first time. This wave of replacement has not only drivenMobile phonesThe increase in sales also reflects the personalized needs and pursuits of consumers. Through comparative analysis, we can find that consumers' choices and psychological needs are the causeMobile phonesThe main drivers of market changes and anticipation of market trends.