Just now, Sun Dongxu was removed from the position of CEO of Oriental Selection!
On December 16, Oriental Select issued the latest personnel appointment and dismissal announcement, removing Sun Dongxu as executive director and CEO of Oriental Select, and Chairman Yu Minhong concurrently serving as CEO of Oriental Select, effective immediately.
Before his dismissal, Sun Dongxu's salary was the highest among Dongfang's select executives. For the year ended May 31, 2023, Sun Dongxu's salary, performance, and equity totaled more than 16 million yuan. In addition, he also cashed out more than 200 million Hong Kong dollars this year.
In addition, Tian Quan, the anchor of Oriental Screening, appeared on the hot search list today. On the evening of December 15, Tianquan imitated CEO Sun Dongxu throwing his mobile phone in the live broadcast, and his remarks were suspected of provoking fans. During last night's four-hour live broadcast, Oriental Screenings lost 700,000 fans.
It is worth noting that at present, Oriental Selection is still losing fans. Since the outbreak of the "Little Composition" incident, the number of fans of Oriental Selection has plummeted by 2.5 million. Dong Yuhui's personal Douyin account has more than 4 million followers.
Take a look at the detailed report!
Sun Dongxu was dismissed.
Dong Yuhui's "small composition" incident has made new progress. Near noon on December 16, the Oriental Select Douyin account released the latest personnel appointment and dismissal notice. The board of directors of Oriental Select has decided that Chairman Yu Minhong will concurrently serve as the Chief Executive Officer of Oriental Select, and Sun Dongxu will be relieved of his position as Executive Director and Chief Executive Officer of Oriental Select with immediate effect.
According to public information, Sun Dongxu has a bachelor's degree in computer science and technology from Nankai University. After graduating from university in 2007, he joined New Oriental Group. From June 2007 to June 2008, he worked as a teacher in the Foreign Examination Department of Tianjin New Oriental School of New Oriental Group. From June 2008 to April 2016, Sun Dongxu worked at Hefei New Oriental School. When he joined the school, he served as the Deputy Director of the Foreign Examinations Department and held several positions within the school, culminating in the position of Assistant Principal and Principal. From April 2016 to July 2018, Sun Dongxu served as the principal of Xi'an New Oriental School and the president of New Oriental Northwest China.
In August 2019, Sun Dongxu was appointed as the executive director and CEO of New Oriental**In March 2023, New Oriental** changed its name to Oriental Select, and he continues to serve as Executive Director and Chief Executive Officer of Oriental Select;In October 2023, Oriental Select (Zhuhai) Tourism and Culture*** was established, with Sun Dongxu as the legal representativeAs of December 16, 2023, Sun Dongxu was removed from the position of CEO of Oriental Select.
From the perspective of salary, Sun Dongxu's salary is the highest among the selected executives of Dongfang. Its financial report for the 2023 fiscal year from June 1, 2022 to May 31, 2023 shows that for the year ended May 31, 2023, Sun Dongxu's salary, performance, equity, etc. totaled 1,63910,000 yuan, compared with 10.49 million yuan last year. Yin Qiang, CFO of Oriental Screening, has an annual salary of 476 as of May 31, 202360,000 yuan, compared with 699 in the same period last year20,000 yuan.
In addition to his salary, Sun Dongxu also made a lot of cash by selling **. Previously, benefiting from the surge in live streaming data, Oriental Select's share price soared, reaching a maximum of 75 per share in January this yearHK$5. Between June 2022 and January 2023, the share price** of Oriental Select was more than 18 times. On February 7, 2023, Sun Dongxu sold at 55HK$61 of ***1.93 million shares, get cash 1HK$0.7 billion. The next day, Sun Dongxu shot again, with an average price of 56Sold 1.93 million shares for HK$945 and cashed out another 1HK$100 million. In just two days, Sun Dongxu received more than 200 million Hong Kong dollars in cash. At the same time, Yin Qiang, chief financial officer of New Oriental, also cashed out 1 million shares and cashed out HK $61.59 million.
Oriental Select fans lost 2.5 million, and Dong Yuhui's personal fans increased by more than 4 million.
Since the outbreak of the "Little Composition" incident, the number of fans of Oriental Selection has continued to decrease. Up to now, the number of fans in the Dongfang Select Douyin live broadcast room is 28.66 million, a decrease of 2.5 million from 31.16 million on December 9. As for Dong Yuhui's personal Douyin account, the number of fans has exceeded 17.5 million, and the number of fans has increased by more than 4 million.
In the early morning of December 16th, the official Douyin account of Oriental Select updated its profile and announced that it would suspend the broadcast that day: "I will reflect on my mistakes behind closed doors, please criticize and correct!".Teacher Yu led everyone. "It is under review and will start on time on December 17, thank you for your love and tolerance. ！
According to a number of ** reports, the direct reason for the suspension of the broadcast came from the fact that Oriental Screening chose another anchor, Tianquan. His remarks sparked heated discussions among netizens. On the 16th, the topic Oriental draft anchor Tianquan threw his mobile phone to challenge fans and rushed to the top of the hot search list.
On the evening of December 15, Tianquan imitated CEO Sun Dongxu throwing his mobile phone in the live broadcast, and his remarks were suspected of provoking fans. He laughed at the fact that the audience couldn't afford to buy mayonnaise and claimed that "netizens are very cultured, and their imagination and creativity are much higher than we think." We set up so many blocked words, but we can also change the approach. Hurry up. I admire you, I really admire you. You are here, use these three coupons before you get blacklisted. Many of our things are on sale**. If it's broken, we buy it. Do you want to do it?The selection process to defeat the East is very simple. Just frantically use the 10 yuan coupon to buy those eggs, guavas, and jelly oranges. It's a win-win situation. If you place an order and then cancel your pass and are blocked by us, you are doing us harm. Damage doubled. ”
According to Jiemian News, seeing this move, the nearby staff not only did not stop it, but also fanned the flames. "You have to understand me, I've been holding it back for two days. Tianquan said, "I'm not afraid of big things, so I do live broadcasts with my colleagues and CEOs." ”
There is a view that "New Oriental has always had a culture of defying the sky, and they don't take it seriously, which is quite special." Oriental Select related people quoted the above views in the ** public relations group and said that the conflict between New Oriental's corporate culture and fan culture is essentially a conflict between the old and new culture.
Tianquan's words instantly angered consumers, and consumers began to choose Kanto Select. During last night's four-hour live broadcast, Oriental Screenings lost 700,000 fans. As of press time, the number of fans in the Dongfang Select Douyin live broadcast room is 291160,000, a decrease of 2.04 million from 31.16 million on December 9. The number of followers of Dong Yuhui's personal Douyin account has exceeded 17 million, a decrease of 2.04 million from December 9. Nearly 4 million followers.
Small essay "Event review."
On December 6th, the editor of Dongfang Screening Douyin left a message under the propaganda **: "Every time I make a short article, the anchor is in front of the camera, and behind the scenes are the friends of the copywriting team, the shooting team, the editing team, and everyone cooperates to produce small articles dedicated to the event, and the anchor sometimes writes, but the anchor usually works too hard, so most of them are written by the copywriting team." ”
Subsequently, Dong Yuhui responded in the live broadcast: "I claimed to know a lot about business and replied in the comment area, which made many friends uncomfortable." I complained directly to Teacher Yu. Yu Minhong asked me to communicate directly with Sun Dongxu. Don't be too polite. After that. After that, it was discovered that Dong Yuhui changed the signature of his personal Douyin account to "not intentionally, unnecessary, don't force it, don't want me". It used to be "I used to be a teacher, but now I am a salesperson". The IP address is shown in Shaanxi.
On the evening of December 12, Sun Dongxu, CEO of Oriental Screening, officially responded to the "small composition" incident in the live broadcast room. He said that the first thing to criticize the editorial team is emotional and inappropriate communication. Sun Dongxu said that the company recognized Dong Yuhui's contribution and did not owe him any wages. His annual salary is more than the tens of millions reported on the Internet, which is only part of Dong Yuhui's income. In the end, he said that the company resolutely said "no" to the behavior of fans and hoped that fans would remain calm.
At noon on December 14, Yu Minhong issued a statement on social platforms in response to the recent "small composition" turmoil, saying that this was originally a trivial matter within the company, but it became a boiling ** due to improper handling. Yu Minhong believes that the editor's practice is seriously lacking in professionalism, which also shows that there are big loopholes in the company's management. Regarding Oriental Select's CEO Sun Dongxu's previous response to Dong Yuhui's salary, Yu Minhong believes that this is not appropriate. Yu Minhong said: "As the chairman, I have leadership responsibilities, and I also apologize to Yu Hui. Xiao Sun (Sun Dongxu) is young and enterprising in his work, but not mellow enough. ”
On the evening of December 14, Sun Dongxu issued an apology again, saying: "Netizens and fans are our food and clothing parents, and we will definitely work harder to provide better services for everyone." Regarding netizens' statement that he dropped his mobile phone during the live broadcast, Sun Dongxu said that he did not mean it and apologized to him for disclosing Dong Yuhui's salary.
On the afternoon of December 15, Luo Yonghao said when talking about Dong Yuhui that there is no longer a need to work. If Dong Yuhui wants to start a business, he is willing to support it. Luo Yonghao said that when personal accumulation coincides with the opportunities of the times, it coincides with the precious moment of huge energy explosion (this window of opportunity should not be long, and no one knows when the next one will come), there is really no need to waste your life by working part-time. Luo Yonghao also promised, "If Mr. Dong Yuhui wants to start a business, I am willing to work with some friends who are engaged in investment and business to make plans and support him to start a business smoothly." ”
In addition, on the evening of December 15, screenshots posted online showed that the vice president of human resources of JD.com founder Liu Qiangdong had gone to Shaanxi to recruit Dong Yuhui with Liu Qiangdong's autograph, and the talks were going well. It is quite possible to go to JD.com. Bigger. In response to the above rumors, Dong Yuhui responded to **: "It's not true, I haven't contacted any company yet." ”
Since the "Xiao Composition" incident, the share price of Oriental Select has been nearly 22%, and the latest stock price is 26HK$25, with a market capitalization of HK$26.6 billion. The share price of Gaotu Group, the "competitor" of Oriental Select, was nearly 68% in the week.