Under the new situation, Zibo Vocational College has conducted in-depth research on enrollment publicity methods, innovated work ideas, strengthened the enrollment publicity work of "a game of chess for the whole school, continuous line throughout the year", established a long-term mechanism for enrollment publicity, focused on resource integration, gave full play to the advantages of clusters, strengthened process management, and continuously promoted the service efficiency and work level of the school's enrollment publicity work.
Focusing on the work idea of large enrollment, the Zizhi Admissions Office establishes a characteristic brand of enrollment publicity, selects highlights and characteristic practices, concentrates on strengths, advantages, construction and building, and sets up benchmarks to drive all faculties to form a strong atmosphere of catching up with and surpassing learning, so as to achieve the effect of "one flower attracts a hundred flowers".
Focus on team building and build a first-class enrollment publicity team
Only by forming a high-level enrollment propaganda team and improving the ability level of the team can we adapt to the current ever-changing enrollment environment with increasing enrollment pressure.
The Admissions Office took the lead in setting up an admissions publicity team composed of recruiters and admissions backbones of various faculties. The members of the publicity team of the department are mainly composed of the administrative staff and full-time teachers of the department, and the team leader is the relevant person in charge of the enrollment work. Through the establishment of rules and regulations and the strengthening of training, a unified promotion mechanism for the construction of the enrollment team of schools and faculties has been formed, and the standardization and specialization of the enrollment team of schools and faculties have been strengthened. The faculties have established a relatively fixed part-time enrollment publicity team, giving full play to the active role of the faculties in the school's enrollment publicity work.
Students themselves are the best spokespersons of the school, and the student team is the backbone of the enrollment publicity work that cannot be ignored. The Admissions Office continues to expand the carrier of education, open up a new stage of enrollment service education, and let students actively participate in the enrollment work.
The formalization of the team system has a very important impact on the creativity of the team, and scientific and standardized management is the cornerstone of building an excellent team. The Admissions Office has established and improved the operating mechanism of the enrollment publicity team, and continuously improved the institutionalization, standardization and scientific level of work. Enrollment publicity personnel should continue to understand the latest enrollment policies, laws, norms, etc., have a full understanding of the basic situation of the school, enrollment needs and the direction of future talent training, and develop enrollment publicity content based on the actual situation of the school and highlighting the connotation of the school. Therefore, the Admissions Office provides necessary training support and business guidance to the admissions publicity staff, regularly trains the admissions publicity team, continuously strengthens the training and learning Xi of new theories, new policies and new knowledge, and fully implements the weekly meeting, monthly centralized training, and regular Xi exchange system at different levels. The "Enrollment Training Manual", "Enrollment Publicity Characteristic Case Manual" and "Zibo Vocational College Department Enrollment Publicity Team Management Measures" have been formed to further improve the professional quality of individual and team enrollment work, and enhance the service ability to answer questions for students, parents and all walks of life.
Focus on work innovation, focus on efforts, and highlight the highlights
Zizhi's perfect enrollment publicity system and creative enrollment publicity methods have effectively improved the quality and efficiency of enrollment publicity, formed a good situation of "a hundred flowers blooming" in the linkage of schools and colleges, and further promoted the quality and efficiency of enrollment publicity.
In the enrollment publicity work, the recruitment staff is the team trainer, the admissions answerer, the anchor of the online live broadcast, the on-site commentator of the high recruitment fair, and the application consultant, who lead the school's enrollment publicity team to forge ahead, pioneer and innovate with superb professional knowledge and unique personality charm, and continue to make new and greater contributions to the school's enrollment work.
In the enrollment publicity work, Zizhi let the major be the protagonist, so that each major has become a brand of the school. Relying on its professional advantages, the Department of Animation Art integrates professional characteristics into the new work, creates a unique brand image of "Manxiaoyi", actively publicizes the department's characteristic advantages, school-running philosophy, education and teaching, faculty, scientific research achievements and other advantages, and continuously improves the popularity and reputation of the departmentExperts and professors from the Department of Pharmacy acted as anchors to answer questions live with the help of the Sina live broadcast platform, interpreting candidates' consultation questions such as majors, curriculum settings, practical training and employment directionsThe School of Intelligent Manufacturing uses mobile new ** to provide candidates with an online admission experience, and they can listen to the introduction of core courses and teaching micro-courses of each major for a limited time.
Personalized service is an important way to strengthen the publicity effect, and it is also an important carrier to show its own characteristic advantages. The School of Business Administration has built a multi-dimensional enrollment publicity matrix of "offline + online" and "within the province + outside the province" to provide more methods and ways for candidates and parents to obtain informationThe Department of Culture and Tourism opened a teacher's personal Douyin account "Geng Geng in Zizhi", substitution publicity school enrollment, "net" to recruit talents from all over the world, including a series of short ** sets such as "Zi Vocational School", some of which have a single ** page view of about 50,000, making the enrollment publicity more real, vivid and lively, and achieving the purpose of long-term infiltration and moisturizing things silently.
The enrollment publicity method of Zizhi has made the boring enrollment publicity fresh and down-to-earth, greatly enhanced the attractiveness of the major, firmly grasped the attention of candidates and parents, and made the enrollment publicity work more "warm".
In the enrollment publicity work, Zizhi is targeted and focused. The development of big data technology provides a technical foundation for the accurate enrollment publicity of colleges and universities. From the perspective of big data, the whole process data of enrollment promotion is regarded as a comprehensive data collection. Through the information of candidates admitted in previous years, the geographical distribution of candidates (accurate to the municipal region), admission results, and the distribution of different middle schools can be obtained, and the advantages and existing problems in enrollment publicity can be analyzed.
Every year, the Admissions Office conducts research on new students through the "online + offline" method, using online questionnaires, on-site discussions, etc., and forms the "Freshman Research Report", "Unregistered Freshman Research Report" and "Enrollment Quality Analysis Report". By collating and analyzing the consultation data of candidates in the current year, the admissions office can obtain the geographical distribution, score distribution, and intended majors of candidates, etc., and can accurately ** the admission score line of the province and major in the current year, and can adopt accurate classification enrollment publicity strategies for different stages and types of students, so as to provide accurate consultation and guidance for candidates.
Combined with the research work of new students, the department has an in-depth understanding of students' origins, interests, Xi needs, family background and other information. Through data analysis, the needs and interests of potential students are discovered, and the reference basis for enrollment publicity is provided. At the same time, differentiated publicity strategies are carried out for students in different regions and types to improve the publicity effect and improve the pertinence and effectiveness of enrollment publicity. For example, the School of Automotive Engineering, every year, according to the research situation, carefully analyzes the structure of students inside and outside the province, and focuses on Anhui, Henan, Yunnan and other provinces and cities with a large number of applicants, as well as Heze, Linyi, Tai'an, Liaocheng and other provinces and cities with a large number of applicantsThe International College uses research and analysis to do a good job in the protection of the resources of key student source schools, and the enrollment publicity staff goes to key student source schools in Zibo, Heze, Linyi, Dongying, Weifang, Binzhou and other places, actively introduces majors suitable for students in each score range, and does a good job in applying for voluntary guidance, so as to ensure the admission rate of key students.
Focusing on synergies, the effectiveness of enrollment publicity is highlighted
In accordance with the enrollment system of "joint efforts and strengthened synergy between schools and colleges", based on synergistic effects, the Admissions Office of Zizhi Vocational Education fully implements the school's "Student Quality Improvement Action", and rationally allocates and uses all kinds of positive and effective resources based on synergistic effects, so as to achieve a combination of overall planning and key breakthroughs in the work, create a cooperative, synchronous, coordinated and complementary large-scale enrollment publicity model, and further improve the connotation and quality of enrollment publicity work.
Every year in the enrollment season, the three enrollment publicity teams of Zizhi do their best to fight, and work together under the organization and leadership of the recruitment office, resonating at the same frequency and in the same direction.
In addition to answering and receiving the consultation of candidates and parents, the recruitment staff will participate in many well-known admissions interviews and webcast programs such as Shandong Education Television, Qilu TV, Zibo TV, China Education**, Sina.com, etc., radiating 100,000+ candidates and parents, and the recruitment staff has won high recognition from candidates and parents with professionalism and enthusiasm. Every year, the Admissions Office will formulate an enrollment publicity plan in advance, organize and arrange it, and lead the admissions publicity staff of the department to go out to participate in the college entrance examination consultation meeting in the province and abroad. In 2023, more than 400 admissions promoters from 18 different enrollment departments participated in the college entrance examination consultation meetings inside and outside the province. At the same time, the recruitment and publicity department, the Youth League Committee and other relevant departments jointly planned and pushed a series of WeChat messages on the theme of enrollment publicity, which not only promoted the school and department, but also further created a good atmosphere for the enrollment publicity.
Under the guidance of the recruiting teachers, the "Enrollment Publicity Association" club has been closely focusing on the enrollment publicity work throughout the year, carrying out a series of characteristic brand publicity activities and pushing them through the new ** matrix. "There is only you in my eyes" - campus scenery, Xi, life, practical training and other photography activities, with the perspective of students, with the lens of students to truly show that this is Zibo Vocational College. During the enrollment season, we specially launched themed publicity activities such as "Alumni Say Major", "Professors and Experts Talk about Majors", "Seniors Say Majors", etc., to dig deep into the school stories and make the publicity of the majors become easy-to-understand professional stories, which greatly enhances the attractiveness of the majors. The development of these colorful activities is the student team's hard work to polish the business card of Zizhi.
Zibo Vocational College's 2023 college entrance examination in the province has completed the provincial college enrollment plan for the first time, and all majors in the relevant batches have been filled at one time, with a plan completion rate of 100%. The plan outside the province once again achieved a 100% investment rate. Among them, in 2023, there will be 21 majors with a minimum admission score exceeding the first section of the province, and the number of majors passing the first stage will hit a record high, and the number of high-level students will also increase significantly. As the number of enrollment majors, the number of enrollment numbers are ranked in the forefront of the province's higher vocational colleges, the summer college entrance examination general category has 75 majors with a minimum admission score of more than 400 points, from the admission score, the school's advantages in the first echelon of higher vocational college enrollment are becoming more and more prominent. The admission scores of general, school-enterprise cooperation, higher vocational and technician cooperation, fine arts and other majors have increased significantly compared with previous years;For the first time, the special plan for higher vocational colleges was completed. Among the 32 majors enrolled in the spring college entrance examination, 31 majors have achieved a significant increase in their admission positions compared with last year. Judging from the overall enrollment situation of the school in Shandong Province this year, the student source structure has been continuously optimized, the quality of students has been continuously improved, and the school's school-running strength and social recognition have been widely recognized. It has laid a solid foundation for Zibo Vocational College to anchor the goal of "building a world-class vocational school with Chinese characteristics", improve the quality of talent training, enhance social service capabilities, and serve regional industrial capabilities.
There is a long way to go to improve the quality of students, and the Admissions Office will continue to sum up experience, formulate advanced work plans, carry out more in-depth enrollment publicity activities, attract more high-quality students, and contribute to the high-quality development of the school.
Correspondent: Zhang Shuli, Mu Xiuying).