The traditional luxury car we think in China is BBA, that is, Mercedes-Benz, BMW, Audi, and the recognition is decreasing in turn. The second echelon could be Cadillac, Jaguar Land Rover, Volvo. A few years ago, Lexus might have been considered a second-tier team, or even slightly stronger, but that is clearly not the case now. What is it that has made Lexus go from a car that is hard to find, falling off the altar, to today's fracture discount?
es Significant discounts
The best-selling Lexus brand should be ES, and the visibility on the road is very high. For a long time, it was in short supply. However, recently we found out that this ES actually has a discount, and the magnitude is not small. In fact, the discount has been around for a while, but the amplitude has been increasing, indicating that we haven't paid attention to the thunder car for a long time.
At present, the discount of Lexus ES starts at 50,000, and some loans can be close to 9W, of course, including interest, the difference with the full amount is not so big. Although there is news that ** may come next year, it is unlikely that it will affect the terminal price of cash.
Of course, there is nothing wrong with the discount itself, and the BBA does what it does. It's just that compared with the past when the parity sales even had to increase the price, today's huge discounts seem to be a bit of a big contrast.
Lexus highlights
Lexus has been quite popular for a long time, because it is in the form of imports, there is a quota every month, especially the popular model ES, which often needs to wait for a long time, and the price increase is also common.
It wasn't until the second half of '22 that the decline in sales became obvious, but at that time everyone didn't sell well, so they didn't pay much attention. And in 2023, many brands have begun to pick up, but Lexus has not improved.
First of all, the main thing must be the rapid development of domestic new energy. In the past, you can comfort yourself with low fuel consumption, but in the face of various new energy vehicles, the fuel economy of the thunder car seems to have become a bit chicken, neither free green card, nor can it be more fuel-efficient, and the performance is average.
Then there is the group of people who buy cars has changed, and now the main force of buying a car is already the back, even if they don't pay for themselves, they have more right to speak, these people are not easy to deceive, and many people do their homework before buying a car than the sales of 4S stores.
Now that the economy is down, if you have money, you can't go straight to the BBA. If you don't have money, it's good to have an ordinary brand or simply a domestic car. The thunder cart is caught in the middle, and it can't go up or down. Combined with the head effect, it is certain that niche brands will be lonely.
Finally, there's the age-old issue of performance. The three major pieces that are the same as Toyota are tens of thousands more expensive, and they don't look like luxury cars. Even Mercedes-Benz, which never talks about performance, has achieved a minimum of decency. 15T is short-lived, and people also want to save costs, but they find that they are not right and immediately adjust their strategies. Now the low-profile horsepower is not high, but at least it's still 20t。If the real benchmark of the ES is the "34C", then the 3 Series and the A4L are both 20t, 1 of class c5T is a bit unavailable on the table, but the performance is better than 20L self-priming should be strong.
The future of Lexus is in**
Everyone has also seen the current situation of Infiniti and Acura. If Lexus fails to reverse the decline, it may follow in its footsteps. If this is the case, Japanese luxury cars may become a thing of the past.
There are many reasons for this. Disrespect for consumers is the main thing, and the disrespect here does not mean that the 4S store has a bad attitude, but that they do not show sincerity. has been fooling us with the old routine, what Japanese craftsman spirit, ten years just out of the run-in period.
We just want the experience now, the present, let alone ten years, I will change the car in 6 years. Front-wheel drive, 000 acceleration in 10 seconds, MacPherson + multi-link suspension, just like that, it will cost 300,000. Times have changed, and now it is not what it used to be, and if you don't show some sincerity, you will burp a fart.
At present, in addition to ES, Lexus has discounts for NX and UX, and RX is a little smaller because it is **. Of course, in addition to LM, this thing also has a price increase.
It's not that Lexus doesn't have new energy vehicles on sale, but it's all outrageous. But even if Toyota wants to catch up now, it's a little too late, it's better to do a good job of the oil car and show more sincerity.
In fact, there is no big problem with the thunder car itself, the quality is stable, and the design is right, but unfortunately due to the identity of the imported car, the price itself is high. And the times are different, who still recognizes you as a thunder car among young people now, and there may still be some mass bases in Guangdong. If you are in a hurry to buy a car before the year, you can start now, but if you are not in a hurry, it is recommended and so on, maybe there will be surprises in the second half of next year. Lexus es