Explore the SAIC Volkswagen ID3 of the mystery of sales success.
SAIC Volkswagen's ID3 Recently, it has once again become the focus of the automobile market, and its monthly sales have reached 120,000 units, impressive. What exactly is driving the sales of this car to soar?This article will delve into the reasons behind this success.
* Adjusted: Redefine price-performance ratio.
id.3 Success is inseparable from one key decision: adjustment. Since its launch in 2021, despite the fact that ID3 It has excellent performance and design, but the market awareness has not been high, and the sales performance is mediocre. However, SAIC Volkswagen made a bold decision in July 2022 to bring IDThe price of the 3 entry-level model has been lowered by 30,000 yuan, reducing its price to 12590,000 yuan. This move immediately attracted the attention of a large number of consumers, and the number of orders exceeded 10,000 for the first time in July, which became a hot topic in the market for a while.
Orders continue to grow: a high performance.
*The correction is not just a momentary hype, but an attempt to achieve sustained growth. Over the next few months, id3 orders continued to climb, exceeding 10,000 and 20,000 again in August and September, and a year-on-year increase of 192% in October. The success of this strategy has not only boosted ID3 sales, but also drove ID4x and IDSales of the 6x, with a total of nearly 4,000 units of the two models sold in November.
Performance & Space: Excellence.
In addition to ** adjustments, id3It is also popular for its excellent performance and spacious interior. It is equipped with 528 kWh ternary lithium battery, IDThe 3 is capable of achieving a range of up to 450 km, while the maximum power of 125 kW gives it excellent driving performance. In particular, it is worth mentioning that despite the body length of less than 43 meters, but its wheelbase is up to 2765 mm, creating a spacious interior, especially for the second row of seats.
Intelligence & Driver Assistance: Attractive Points.
In terms of technology, id3 Equally spare no effort. 10-inch central control screen and 5The 3-inch LCD instrument cluster has a built-in intelligent voice function to make driving more convenient. In addition, driver assistance features such as the full-speed adaptive endurance system also greatly improve the vehicle's driving safety.
id.4x and ID6x: More options.
At the same time, idThe success of the 3 is also for ID4x and ID6x brings a sales boost. id.The 4X is a compact SUV with a variety of battery capacities, a range ranging from 425 to 607 km, and prices starting at around 170,000 yuan. And idThe 6X is positioned as a mid-to-large SUV with a body length of nearly 49 meters, you can choose three rows of 6 or 7 seats, the battery life version is diverse, and the price of the terminal entry version is about 210,000 yuan.
Summary.
SAIC Volkswagen's ID3The key factors behind sales success are ** tuning, excellent performance, spacious interiors, smart technology and ID4x and ID6x and many more options are launched. This success story shows us that brands can redefine their market position and attract more consumers with the right pricing strategy and product advantages. In the future, as the EV market continues to grow, the ID series is expected to continue to stand out in the highly competitive market, providing consumers with more excellent choices.