At present, many individuals and companies are showing strong interest in customized agricultural projects. They manage their own farms, which include cultivating the land, planting fruit trees, raising poultry, and providing recreational facilities such as food and beverage services. What should we focus on when it comes to developing an adoption platform?Is it to adopt a comprehensive strategy to create an all-round platform, or to focus on specialized services for the construction of specific blocks?It is recommended that emerging or small enterprises should not blindly pursue diversification in the initial stage, but should focus on specific advantages.
For example, if a farm has a large number of orange trees and raises a few chickens, then it should focus on growing fruit trees. By optimizing varieties, improving taste and other advantages, we carefully create a special fruit tree adoption program. After the successful adoption of fruit trees with outstanding advantages, it will naturally stimulate the operation of other products, so as to achieve the profitable growth of the entire farm.
Another point of view is that if the farm is conveniently located close to the city, and has poultry, fruit trees and arable land, it should choose a product that will attract the best to market. At the same time, make every effort to highlight the unique selling points of the farm, because it is impossible to make all areas into bright spots. Select a leading product, and drive the sales of other product lines through the success of this product.
For example, considering the low-cost nature of the land itself, land adoption activities can be carried out to attract consumers to farm at a relatively low ** (e.g. 200 or 300 yuan annual fee). This approach not only allows consumers to participate directly in agricultural production, but also effectively attracts them to other facilities such as recreation and food services. Relying on this model, Nanchong's farms have successfully promoted the growth of amusement facilities and catering businesses through land adoption.
In short, emphasizing the strengths of one's own farm and attracting consumers in this way can motivate customers to spend in other areas, which can lead to profitability and ultimately the success of customized farming.