On the 27th, McDonald's opened a price increase mode for many products.
At noon on the 27th, Zhongxin Jingwei saw in the McDonald's app that the price of a variety of **, hamburger items, and snacks increased by 0$5 to $2.
In many McDonald's stores in Dongcheng District and Xicheng District, Beijing, among the hamburger snack products, the ** of medium French fries has risen from 13 yuan to 14 yuan, and the ** of a piece of McCrispy chicken has risen from 14 yuan to 145 yuan, crunchy fries ** from 145 yuan rose to 155 yuan;Burger with ** in the Bacon Angus Thick Beef Burger ** from 42$5 rose to 445 yuan, the ** of the Big Mac four-piece set (O McJin exclusive) has risen from 30 yuan to 31 yuan, and the ** of the plate roast chicken leg burger has risen from 23 yuan to 235 yuan;
It is worth noting that the "1+1 Match", which was ridiculed by netizens as a "poor ghost**", has not increased in price this time, and is still 13$9.
In addition, on the morning of the 27th, many netizens said that the price of McDonald's breakfast has increased. "Breakfast went up by 03 yuan""Breakfast 6$6 becomes $72 yuan".
The news of McDonald's price increase attracted attention a few days ago. Some netizens posted on social **, "McDonald's main products have raised prices across the board, and nearly 90% of the listed prices of major hamburger snack products will be raised by 0 from the 27th."5 yuan, Maika** synchronous price increase of 1 yuan. ”
The news caused the "Maimen believers" on social platforms to collectively "cry". On the 27th, in response to the price increase, McDonald's responded that in combination with the recent changes in operating costs, McDonald's China adjusted some products** from the 27th, with an average increase of about 3%, and the price has been clearly marked on each ordering channel.
As for the reason for the price increase, McDonald's said: "In light of changes in operating costs, we regularly evaluate and adjust the ** structure. ”
Some netizens said, "In fact, it is rising every year, but everyone doesn't pay attention to it", and some netizens expressed dissatisfaction with the price increase, "While the price is rising, the hamburger is made small", "The price of the poor ghost is still rising, which is rude", "Every time you order, you have to start at 50 yuan, and a hamburger costs more than 20 yuan".
In January this year, some netizens said on Weibo and other platforms that McDonald's "1+1" was raised, from the original 129 yuan adjusted to 13$9. At that time, McDonald's China replied that due to the continued impact of the epidemic on various costs, from January 4, 2023, some single items and ** of McDonald's dine-in and McNugget delivery will be adjusted.
According to the official website, McDonald's entered the Chinese mainland market in 1990 and opened the first McDonald's restaurant in the mainland (now McDonald's Shenzhen Guanghua Restaurant) in Dongmen Commercial Pedestrian Street, Luohu District, Shenzhen, Guangdong Province. At present, Chinese mainland has become the second largest market for McDonald's in the world, the fastest growing market in the world, and the world's largest franchise market outside the United States.
Previously, McDonald's executive vice president and chief financial officer Borden said that McDonald's is expected to open 1,900 new stores around the world in 2023, of which about 900 will be opened in the Chinese market. He said that last year, McDonald's opened more than 700 new stores in China, a record high.
According to the data, as of June 30 this year, the number of McDonald's Chinese restaurants has increased to more than 5,400, nearly half of which are located in third- and fourth-tier cities. (Zhongxin Jingwei Lin Wansi).