Yang Huiyan supported Country Garden, and her family donated 41 billion yuan, and received 42 billion dividends in the early stage
Introduction: A crisis of confidence in real estate companies.
In the last month of 2023, the real estate sector is once again a hot topic. Whether it's Wanda, Country Garden, Evergrande or Sunac, these well-known companies all face a similar problem - lack of money. The financial pressure has led to a series of problems from the delivery of the house to the arrears of the merchant and the repayment of the financial institution. This situation spreads and forms a vicious circle. The root cause is a lack of trust, which is not built overnight and can collapse in a day. This article will focus on the efforts of Yang Huiyan, chairman of Country Garden Group, and the performance and countermeasures of real estate companies in the crisis of trust.
Yang Huiyan supports the background and important initiatives of Beyoncé Garden.
In the face of all the attention, Yang Huiyan said at BGI's internal meeting that the family will fully support the company's development. In fact, in the past period, the Yang Huiyan family has donated about HK$41 billion to Beyoncé through loans, capital increases, bond purchases, dividends and other means. These figures are basically consistent with the statistics of Beyoncé's cumulative dividend of 74.7 billion and Yang Huiyan's family's dividend of 42 billion, that is to say, most of the dividends shared by Yang Huiyan's family have been given back to the company in different ways. This move cannot but be said to be a recognition of Country Garden's credibility. Soon after, Yeung's father, Yeung Kwok-keung, also sold two private jets, prompting further speculation about Yeung's family funds.
Yang Huiyan's strong support can be described as intriguing. In the current situation where many real estate companies are experiencing a crisis of trust, his statement is undoubtedly pointing out the direction for enterprises, and it is also an important signal to convey a stable environment inside and outside. Whether it is the amount of his family's donation or his personal actions, it shows his determination and confidence. This leadership will help strengthen Beyoncé's market position and boost investor and consumer confidence.
The root cause of the crisis of confidence in real estate companies.
1.A crisis of confidence caused by financial problems.
The crisis of confidence in real estate companies stems from financial problems. When there is a problem in the company's capital chain, every link will be affected. The house could not be delivered on time, the overdue payment of the ** merchant could not be paid, and the loan from the financial institution could not be repaid on time. This ripple effect exacerbates the crisis and leads to a lack of confidence. In addition, businesses and financial institutions may be reluctant to continue to provide advances or loans, which exacerbates the financing deficit and creates a cyclical situation.
2.Trust builds and breaks.
Trust isn't built overnight, but it's easy to crumble in a short period of time. Real estate companies such as Wanda and Evergrande used to be representatives of this industry, and people have no doubts about their success and commitment. However, with successive financial crises and crises of confidence, people began to question the integrity of these companies. Investors, consumers, and partners are beginning to take a grain of salt and caution about the commitment and credibility of these companies. Breach of trust not only leads to a loss of capital, but also seriously damages the company's reputation, which has an immeasurable impact on the company's development in the long run.
Solutions to the crisis of trust in real estate companies.
1.Enhance internal and external communication and establish transparency.
Real estate companies must strengthen communication with internal and external stakeholders to ensure transparency and reliability of information. Communicate the company's strategy and decision-making in a timely manner, and accept the opinions and suggestions of all parties. Establishing a more robust internal and external communication mechanism can break down information barriers, increase transparency, and help rebuild corporate image and reputation.
Investor and consumer sentiment is stable.
Real estate companies need to take steps to stabilize investor and consumer sentiment. Through positive public relations activities, active marketing campaigns and countermeasures, we convey the positive image and future development plan of the company, and enhance the communication and understanding between investors and consumers. At the same time, we will actively solve problems, improve service quality, and win the trust of investors and consumers with practical actions.
3.Pay attention to fund management and risk control.
Real estate companies must strengthen capital management and risk control to avoid excessive borrowing and high-risk investment. Establish a solid risk management system, strengthen the monitoring and management of the whole project cycle, and respond to various risks in a timely manner. At the same time, through diversified funds**, reduce dependence on a certain channel and reduce capital risk.
Personal reflection and summarizing the argument of the essay.
Trust is the cornerstone of enterprise development, and real estate companies must take trust as a core value and focus on establishing and maintaining trust. In the context of the current crisis of confidence, Yang Huiyan's actions in support of Country Garden have set a clear direction and benchmark for the company, sent a positive signal, and are of great significance to restore market confidence. At the same time, real estate companies must strengthen internal and external communication, ensure information transparency, pay attention to capital management and risk control, stabilize investor and consumer sentiment, respond to challenges with a positive attitude, rebuild industry confidence, and promote the healthy development of the industry. Only by strengthening the confidence of investors, consumers and all stakeholders can real estate companies achieve sound and long-term development.