In the era of internal combustion engines, the mid-to-high-end car market of about 200,000 yuan is regarded as a battleground for soldiers. Whether it is the Accord, Camry or Passat, they dare not relax in the slightest. And now, with the emergence of smart and electric cars, Tesla Model 3, BYD Han, Xpeng P7, etc., have burned the flames of war in this land.
Being able to get 200,000 yuan in the pure electric car market means that there is a high enough brand premium ability, a strong cost-effective advantage, and the strength to go volume. For example, a pure electric B-class sedan with a cumulative order of more than 50,000 units in 40 days from pre-sale to official launch, ZEEKR 007 has become the last dark horse that will sell well when it is launched in 2023.
The most versatile 800V model, the 20 that subverts cognitionWith a starting price of 990,000 yuan, ZEEKR 007 is coming to the "king of pure electric cars", can it continue the hot sales trend?
Highly controversial appearance and excellent value for money?Did ZEEKR 007 lose?
Since its debut at the Guangzhou Auto Show, ZEEKR 007 has received a lot of comments on styling design. Comments similar to "That's it", "The designer has encountered a bottleneck", and "It's too general" sent ZEEKR 007 to the hot search list. Objectively speaking, although the design of ZEEKR 007 is not amazing enough, it is definitely not ugly, and it can only be said that fans' expectations for it are too high. And judging from the hot new car orders, most consumers still buy its appearance.
ZEEKR 007 is built by the team of former Bentley designer Steven Silaff, and the whole vehicle follows a minimalist design language, and gets rid of the family design style of ZEEKR, giving a good sense of freshness. The most special feature is that the appearance has created a 90-inch integrated smart light curtain, with 27 preset light language effects and 11 intelligent expressions, giving full play to the personality. Of course, the maintenance cost in the later stage will not be low, and careful driving is the king!
Although it is a 200,000-level pure electric car, the interior of the ZEEKR 007 has a good sense of luxury. For example, the Nappa full-grain front-layer leather seats, as well as the 14-way electric adjustment of the front seats + the electric adjustment of the rear seat backrest, I believe it can provide a comfortable ride.
In addition, ZEEKR 007 is equipped with 15 as standard05 inch 25K OLED central control screen, the whole system is equipped with 8295 intelligent cockpit chip as standard, Zeekr 007 OS 60 also introduced the KR AI model for the first time, after starting the KR AI model, EVA can become a smart car assistant, check news, schedule trips, do translation, be on call, and even help children with homework.
At the intelligent level, ZEEKR 007 is equipped with NVIDIA Drive Orin intelligent driving chips as standard in the whole system, and adopts two sets of hardware solutions: "LiDAR + Visual Fusion" and "Pure Vision", which can cover all scenarios of intelligent parking, high-speed and urban intelligent driving.
In summary, although there is a certain design controversy in ZEEKR 007, as a 200,000-level pure electric intermediate sedan, the ride texture and sense of intelligent technology it provides are not inferior to those of its opponents.
are all on the car "800v", what is Zeekrypton 007 fighting?
Looking back on 2023, 800V technology will frequently appear in the new cars of major car companies. According to Brother Yuluo, in order to solve the worries of charging, a higher power fast charging technology is needed, and the 800V or even higher voltage platform architecture and the supporting super charging pile are currently one of the most promising solutions.
In other words, a pure electric vehicle built on an 800V high-voltage platform has a significant advantage in charging speed. It is not difficult to understand that the whole system is equipped with 800V ZEEKR 007 as standard, which can be the first in its class in terms of charging speed and mileage.
The first is the range. ZEEKR 007 is equipped with two power batteries, namely the "Golden Brick Battery" developed by ZEEKR and the "Kirin Battery" of CATL. Among them, ZEEKR 007, which is equipped with a self-developed gold brick battery, has a cruising range of up to 688 km, ranking first among lithium iron phosphate cars in the same classThe Kirin battery model has a maximum range of 870 km, and its all-electric range ranks first in the world among mass-produced mid-class sedans.
The second is the charging speed, ZEEKR 007 can be called the world's fastest charging pure electric car. ZEEKR 007 equipped with a gold brick battery increases the cruising range by more than 500 km in 15 minutes of chargingThe ZEEKR 007 model equipped with Kirin batteries has an increased range of 610 km in 15 minutes of charging, and the range of 15 minutes of fast charging is the first in the world. In this way, the user's battery life anxiety and energy replenishment anxiety are gone.
Brother Yu believes that for pure electric vehicles, as long as they win the mileage and charging speed, there is no big shortcoming. Coupled with the consistent performance advantages of pure electric vehicles, the overall strength of ZEEKR 007 can be said to be very strong. According to official data, the 000 acceleration of the ZEEKR 007 four-wheel drive performance version only needs 284 seconds, four-piston calipers and Brembo brake discs are standard from the factory. As for the 000 rear-wheel drive version of the ZEEKR 007, the 000 acceleration also reached 54 seconds, it is not an exaggeration to say that it is the performance benchmark of a pure electric sedan.
Write at the end
As a 200,000-level pure electric mid-level car, ZEEKR 007 directly hits the pain points of users, and strives for the top in terms of mileage, charging speed, intelligent technology, and cost performance. In terms of product strategy and positioning, ZEEKR 007's first step is the right one. In 2024, the pure electric medium-sized car will "roll" again, and the intermediate car of ZEEKR will win the world!(Wen Mango).