Recently, have you ever felt that the fruits around you are becoming more and more "unfriendly"?Walking into the fruit store, the ** of a basket of apples is more expensive than the same weight of meat, which makes many people feel confused and troubled. This is just the tip of the iceberg, in fact, China's fruit market is facing more profound problems, involving multiple levels such as imbalance between supply and demand, high loss rate and so on. This article will take an in-depth look at the reasons behind this phenomenon and reveal the problems and causes by comparing data from domestic and foreign fruit markets.
Imbalance between supply and demand: domestic fruits are in a dilemma of unsalable
First of all, let's focus on the supply and demand of domestic fruits. Although China is the world's largest fruit producer, with an annual output of hundreds of millions of tons, the corresponding per capita fruit consumption has not increased synchronously, only more than 100 kilograms. This situation of buying less and selling more has led to a large number of unsalable fruits in the hands of fruit farmers, which eventually becomes a headache for them.
Behind the imbalance between supply and demand, a significant problem is overcapacity. Chinese fruit farmers grow a lot of fruit during the harvest season, but due to the lack of market demand, the fruit is unsalable. This imbalance between supply and demand is directly reflected in the commercial fruit yield of fruits, which is only 50%-60%, compared to 80%-90% for imported fruits. This huge gap means that the competitiveness of domestic fruits in the market is relatively weak.
High attrition rate: The cost of transporting fruits in China
In addition to the imbalance between supply and demand, the high loss rate is also an important reason for the fruit ***. According to relevant data, the loss rate of domestic fruits is as high as 30%, while the loss rate of imported fruits is only 5%-8%. Behind this figure is due to the relatively high logistics and transportation costs of fruits in our country.
In order to prevent the fruit from rotting, logistics must ensure that it is delivered to the market in the shortest possible time. However, the uneven distribution of fruit production and consumption areas in China has led to long transportation distances, especially in remote mountainous areas, and transportation costs remain high. This makes the problem of fruit transportation cost a pain point that cannot be ignored in the fruit industry.
Information asymmetry: Growers face a lack of sales channels
The fruit market is extremely high, but the fruit in the hands of fruit farmers is difficult to sell, which is also related to the asymmetry of market information. Although fruit farmers are producers of high-quality fruit, they do not have a good understanding of the market** and lack of sales channels, making unsalable fruit a real problem.
This information asymmetry results in the market** being much higher than the farmer's selling price. In the traditional mode of grain, the connection between grain depots and grain stations and producers is relatively smooth, while the small-scale and scattered nature of the fruit industry makes it difficult for large commercial institutions to find a single fruit farmer for docking. This situation further weakens the bargaining power of growers in the marketing process, making them more passive in the face of market volatility.
The market price is much higher than the farmer's selling price: there is a lack of information communication mechanisms
The phenomenon that the market is much higher than the selling price of fruit farmers is fundamentally due to the lack of a stable and long-term information communication mechanism in China's fruit industry. Growers lack an understanding of the market, and large commercial organizations find it difficult to effectively connect with scattered growers, resulting in instability. This makes the market affected by the asymmetry of market news, forming a huge gap with the selling price of fruit farmers, and harming the interests of the entire fruit industry.
Ways to solve unsalable fruits: reduce transportation costs, unite fruit farmers, and establish a sales mechanism
On the basis of a correct understanding of the problem of the fruit market, we need to think about how to solve the problem of unsalable fruits. First of all, starting from the circulation system of fruits, we can reduce the loss of fruits by reducing the transportation cost of fruits and solving the problem of information asymmetry, so as to save the annual loss of white flowers.
Second, growers can increase their voice in the market by joining forces with each other and expanding their scale. It is often difficult for large commercial organizations to effectively connect with scattered fruit growers, but through cooperation, fruit growers can not only provide a stable supply of goods, but also better protect their rights and interests in the market.
In terms of sales structure, we need to establish more first-class people who speak for fruit farmers, and strive for fairer sales conditions for fruit farmers from the perspective of "loving farmers and protecting farmers". Only through the establishment of a stable and long-term sales mechanism can consumers truly enjoy the fruits of hard work from thousands of fruit farmers, rather than being deprived of this right through an excessively high market.
Conclusion:
To sum up, the problem faced by China's fruit market is not only the best fluctuation, but also the combined effect of multiple factors such as supply and demand imbalance, high loss rate, and information asymmetry. To solve this problem, it is necessary to start from multiple angles, including reducing transportation costs, strengthening the alliance of fruit growers, and establishing a stable and long-term information communication mechanism. Only through systemic reform can China's fruit market develop in a truly healthy and orderly manner, benefiting both growers and consumers.
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