Recently, the word "involution" can be said to be popular all over the Internet, social involution, workplace involution, and peer involution......
Everyone can roll, everything can be rolled, and only after experiencing the volume of the volume can you become a master.
"Involution" is not only a kind of self-ridicule, but also a true portrayal of social people facing various pressures. This term actually describes excessive competition, which leads to meaningless internal friction and even vicious competition.
We have also noticed that as the competition in the industry has become more intense, the phenomenon of "involution" has become more and more common among optimizers.
For example, when they first take over a new project, many optimizers will try their best to open accounts and pile up infrastructure, and no matter what the effect is, at least let the boss see that they are actively working.
For another example, before the big promotion, I frantically made materials, and I did all kinds of styles over and over again, and I didn't consider whether these materials could run the volume, so I made them first and then said, which led to low efficiency, and I had to work overtime.
In the view of Sanlitun information flow, there are many behaviors in this that are "ineffective involution", which not only makes oneself mentally exhausted, but also does not contribute to the improvement of the effect. In order to break this "involution cycle", we must find the key point to solve the problem and determine the right direction of efforts.
As the key point to leverage the delivery effect, content is undoubtedly the most worthy direction for all optimizers in the current industry to improve and work hard, and it is also a breakthrough to get rid of ineffective involution.
As it is often said in the advertising industry: the material determines the consumption, and the consumption determines the salary.
So, how exactly should an optimizer roll up content?How does AIGC help optimizers make popular creatives?How can future optimizers better play with content?To this end, we specially invited Mr. Ma Che, a professor at the School of Advertising of Communication University of China, and Han Wenjing, a senior optimizer, to participate in this "Marketing Open Mic" activity, and to work with you to ** these most worthy of the attention of optimizers at the moment.
If you are caught up in the shackles of ineffective involution, you are eager to find a real breakthrough;If you're struggling with how to efficiently produce traffic footage and improve your content capabilities;If you have a keen interest in how to unleash the full potential of AIGC in the delivery industry. Then you must not miss this live broadcast!Pay attention to the Sanlitun information flow, and we will reveal the secret of improving the content ability of the optimizer for you**!