"I didn't expect the audience of the micro-short drama to be my dad".Netizen Xiao Shu complained on social platformsJust one mealMy father watched a short drama"Passion recharged" 200 yuan
A Mini Program recharge page. In fact, it is understandable for parents to watch a drama occasionally, but behind these micro-short dramas there are hidden consumption traps, which have to be managed. The platform uses those cost-effective micropayments, which look ordinary on the surface, but are actually full of traps!
WeChat bill for micro-short drama consumption, courtesy of the interviewee. Some reporters sorted out the annual membership fees of various ** platforms and found that now,Micro-short drama mini programs are generally higher than long-term platforms. Compared with the long-term ** platform with an annual membership fee of 198 yuan and 258 yuan, the annual fee of some micro-short drama mini programs reaches 365 yuan or even 392 yuan. There are also some Mini Program members** priced on a monthly basis, calculated at 99 yuan per month, with an annual fee of up to 1188 yuan;The monthly membership price of a short drama mini program is 268 yuan, and the whole year is 3216 yuan.
The "new continent" of micro-short dramas is obviously a "blind spot" of supervision. Therefore, the regulatory authorities must speed up the pace and increase supervision, so as not to let these micro-short drama platforms with consumption traps take advantage of the situation.
Recently, WeChat, Douyin, and Kuaishou, the three major short ** platforms, actively responded to the State Administration of Radio and Television's standardized management of the ecology of the online micro-short drama industry, and successively banned a large number of accounts that published micro-short dramas in violation of regulations. Posted on WeChat"Announcement on Further Regulating the Content of "Micro Short Dramas" of Mini Programs".and"Announcement on the Phased Governance of the Content of the "Micro Short Drama" of Mini Programs".said that some illegal micro-short drama repertoire was removed from the shelves, and the relevant illegal mini programs were disposed of. In addition, Kuaishou removed more than 10 illegal micro-short dramas from the shelves, and at the same time punished 13 accounts that published illegal content according to the degree of violation. Douyin has the largest rectification efforts in this round, with a total of 119 illegal micro-short dramas removed from the shelves recently, and 1,188 Douyin accounts that illegally promoted micro-short dramas have been disposed of. StillIf you want to say that the most effective way is to accompany your parents more, it is better to accompany your parents for a few hours after persuading countless times. In addition, today's parents may still be a "novice" in technology products, and they need not only technical guidance, but also guidance on consumer concepts.
I also hope that more attention and resources will be devoted to this group in the future, so that they can also gain a firm foothold in the wave of digitalization and enjoy the convenience brought by technology, instead of becoming the object of consumption. After all, the happy and secure life of parents is what we want to see the most.
Have you ever watched a short drama?Does anyone around you pay for a short drama?What do you think about this?Welcome to chat in the comment area
*: Jiangxi Communist Youth League comprehensive collation of Ziqing news client, southern ***n**, etc. **Please specify**.
Editors.