Jimu News.
Jimu News commentator Qu Jing
Recently, a number of netizens posted on social platforms, saying that when they were shopping in a fruit store recently, they found that the newly listed Golden Cheerilee looked good, but they were scared by ** at the checkout. A netizen in Shaoxing, Zhejiang Province, said that she bought 1672 catties of gold cherries, the total price is 58353 yuan. (According to the upstream news on December 20).
The cherries themselves are already relatively expensive in the fruit, and the general market price is about 30 yuan a catty, and the "golden cherries" that look like they are not good-looking, and look similar to the big cherries, are actually sold for more than 300 yuan a catty, which can definitely be regarded as a "fruit aristocrat". No wonder some netizens ridiculed: I don't know if these people who bought it are complaining or showing off their wealth?Some netizens also questioned whether this was deliberately hype, "Buy it and then complain about it?".Don't you look at the ** when you buy it?”
The staff of the brand chain responded that the reason why Golden Cherries are so expensive is because of the reduced production due to the impact of the climate, and the high cost of air transportation. It also said that the price is set by the company, and the same fruit is not the same in different cities, which shows that this still recognizes the consumption level of Shaoxing citizens.
The regulatory authorities responded that cherries are commodities with market-adjusted prices, and the selling price is set by the market operators independently, which is in line with the provisions of the ** Law of the People's Republic of China. From the perspective of the principle of voluntariness, if the price of the goods is clearly marked, the operators follow the principles of fairness, legality and good faith in setting prices, and the buyer has a full understanding of the use, quality and nature of the goods, then even if the price is expensive, it does not violate the law.
Although it is not illegal, why is it easy for "sky-high fruits" to sting consumers and cause discussions?On the one hand, in the eyes of general consumers, fruit is a very common food, but also the necessities of life, belongs to civilian consumption, should make most people affordable, but now some high-end fruits are often sold for dozens of yuan a catty, and from time to time there are golden cherries This frighteningly expensive fruit will leave people with the impression of "can't afford to eat fruit" and increase the anxiety in the hearts of consumers.
On the other hand, in order to sell expensive fruits, some merchants use ** logo is not obvious, mixed goods at different prices, price tags do not correspond to the goods, blurred, confusing pricing units, concealing key information in advance, etc., confusing consumers' sight, playing the "edge ball" of the law, so that many consumers do not notice for a while, do not grasp the exact information on the choice of goods, and after learning the truth, they grit their teeth and pay the bill, slap the swollen face and become fat, and finally let the business maximize profits. In recent years, most of the "consumer assassins" that have appeared frequently have been complained by consumers because of playing this kind of trick.
Therefore, for this ridiculously expensive commodity, neither consumers nor regulatory authorities can simply pass it by saying "clearly marked the price, love to buy it or not". At that time, some people also said that the price was clearly marked, and it was too expensive not to buy, but then the regulatory authorities intervened in an investigation, and the merchant was suspected of making false or misleading commercial propaganda for its goods, and was fined 500,000 yuan for violating the relevant provisions of the Anti-Unfair Competition Law of the People's Republic of China. Therefore, for this phenomenon of "sky-high" prices for daily goods, it is always right to be vigilant, have multiple eyes, and strictly supervise.
In the face of the "sky-high" goods that have been repeatedly tested on the edge of violating the law, consumers should also have more "anti-stab" skills, don't be stabbed every time and then shout pain, before consumption, we must see clearly, not only to see the unit price but also to see the pricing unit, encounter problems such as non-standard pricing, incomplete information, etc., to consult in a timely manner, for goods without clear prices, we must resolutely refuse and actively complain, and we must bravely refuse unreasonable goods, do not empty your wallet for the sake of face, and do not blindly think that ** It's the same as advanced. If it is found that the merchant has ** fraud, even if the payment has been made, it is necessary to fight for reason and actively protect its rights.
Only when everyone consumes rationally and is good at avoiding pitfalls, can we urge operators to operate legally and honestly, and play less tricks on the first, so that consumers can fully enjoy the rights and interests of clear price marking and independent choice, and consumption can be more assured and comfortable.
Jimu News commentator Qu Jing
Editor: Huang Lin.
Review: Xie Likui.