In the early morning of December 16, Dongfang Selection suddenly issued an announcement, announcing the temporary suspension of broadcasting, thinking about it behind closed doors, and apologizing to the majority of netizens. The announcement revealed that Oriental Selection will be relaunched on the 17th.
The direct reason for the suspension of the broadcast was the inappropriate remarks of an Oriental selection anchor Tianquan. On the evening of December 15th, Tianquan complained to netizens during the live broadcast: "I've been scolding all day, you don't repeat it, netizens are really very cultured, we have set up so many blocking words, you can still change the way." ”
Tianquan also said: "It's all here, before you are blocked, you use up these three coupons before leaving." He claimed that many goods were sold at a loss that night, and every order was losing money, "If you want to break us, we will buy it, and the fruit sticker will be ten yuan, and if you want to break the Oriental Selection, the very simple way is to buy our eggs like crazy." ”
The staff on the side not only did not stop Tianquan's behavior, but also fanned the flames. Tianquan claimed to himself: "You have to understand me, I've been holding it for two days." He said that his consistent style is like this, "I am not afraid of big things, and this is the style of live broadcasting with colleagues and CEOs." ”
These provocative remarks and the recent occurrence of Dong Yuhui incident instantly angered consumers. Netizens expressed their disappointment and anger, and canceled their attention to Dongfang Selection.
As public figures, anchors should pay more attention to their words and deeds. Their words represent not only the individual, but also the brand image and values. Therefore, streamers should always be humble and respectful of consumers, and avoid making any remarks that may cause controversy or harm consumers.