After Tesla's Shanghai Gigafactory was officially put into operation, it also began to operate in the domestic market. Since the beginning of this year, Tesla has sold more than 10,000 vehicles in a single month for more than five consecutive months. Of course, Tesla is not without competitors in the domestic market, in addition to the strength of a number of new car manufacturers, BYD and other traditional manufacturers have also brought challenges to Tesla.
For example, BYD's latest Hanmid-size car clearly competes with the Model 3. But will this situation bring great difficulties to BYD Tesla, or even "damage", as some netizens said?In the long run, Tesla has managed to position its brand image above 800,000 with Models and ModelX.
This has a long-term positive impact on the brand. For consumers, Tesla is already an undoubted luxury brand, and now it only needs a budget of more than 200,000 yuan to realize the dream, and the more than 200,000 Model 3 has a wonderful driving experience, and the vehicle system and other aspects are not inferior to the models and model X.
Now everyone is more willing to pay for this model 3. Not only is Tesla unable to compete with BYD in the global order, but its ** range has also made most car owners out of control. Tesla's ** is much higher than BYD's, thus excluding two-thirds of its customers outside the European and American markets, as well as the wealthy who buy it.
In the field of all-electric trucks, in overseas markets such as the United States, Singapore, and Brazil, BYD electric trucks have won unanimous praise from customers for their reliability, economy, and environmental protection. It occupies more than 60% of the all-electric truck market, ranks first in market share, and is the largest all-electric truck manufacturer in the United States.
BYD's pure electric field includes pure electric sprinkler trucks, road sweepers, earthmoving trucks, concrete mixer trucks, port tractors, mining vehicles, buses, etc., with outstanding power performance. Tesla has newly launched and launched an electric truck. Tesla's car business is still losing money, and if it can't find funds, it will go bankrupt in minutes.
Traditional car companies make money by selling cars, and Tesla would have gone out of business long ago if it had relied on selling cars. Some people say, why can't Mercedes-Benz and Toyota make electric cars as cheap as Tesla, I want to ask, aren't Xiaomi's mobile phones cheap?Can I buy it when it's cheap?Do you still think it's cheap when it's on sale?The same goes for Tesla.
BYD has made progress step by step in recent years, from the copycat king in previous years to having its own core technology, and I believe that the day when it has accumulated a lot of experience will come soon. When it comes to Tesla, what comes to mind is how to come up with a new concept, then quickly speculate, and then show it to investors.
From this point of view, Tesla's nightmare should be that no one invests. It costs an average of $8,000 per minute, or $480,000 per hour, and it can't survive for more than a year if it loses the trust of investors. Technically speaking, BYD has mastered the three major electric technologies, and has basically opened up the people of electric vehicles.
You can do whatever you want. We are currently working on an open system and are fixing various defects. The exterior has changed, so has the interior, and in the future it will be a more well-styled coupe. Tesla only has an industrial design and battery management system, and the rest is outsourced and assembled. It can be said that these limit its development.
At the beginning of the listing, Tesla models won the appreciation of consumers with their ultra-high coupe appearance, and after the launch of BYD Han, the ultra-high appearance became the same as Tesla models, and the ** level has become relatively low. Entry-level models of medium and large cars, with a guide price of 21.98 million.
This ** level only meets the standards of medium-sized joint venture ordinary fuel vehicles, so BYD's overall competitiveness and advantages are very strong. Therefore, today's consumers pay attention to cost performance, Tesla focuses on the high-end consumer segment, and the ** level is very high, while BYD models are different, and the ** range is more in line with consumers' car selection standards.
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