Winter is the best time for the health drink industry. At this time, a drink shop called "Hetian Water Shop" quickly became popular and became the champion of the major hit lists. Whether it is *** located in Qingdao, Shandong Province or the first new store recently opened in Shenyang, Hetian Water Shop is firmly at the top of the list. Amazingly, Hetian Shuipu has received 3 rounds of financing in less than 3 years and opened more than 60 stores across the country. So, how did Hetian Shuipu seize the opportunity of the track of national style health preservation?
1. Do a good job of drinking good-looking health tea
Hetian Shuipu takes health preservation and health as the primary consideration, and integrates the concept of "medicine and food homology" into its products. Their signature drinks include Oriental stewed drink series, daily boiling and suction cream, hand-made health pot stew, etc., all of which are priced at 18-22 yuan, and they also provide a variety of experiences such as boiling tea, boiling wine, and eating medicinal meals, so that customers can enjoy a comprehensive health experience in the store. The lotus water shop pays attention to the appearance of the drink, and carefully adjusts the saturation and clarity of the color to increase the appetite and avoid making customers feel that the taste is bland.
2. The best chain to ensure product quality
For "medicine and food" beverages, it is very important to ensure the quality and safety of raw materials, and can efficiently transform them into delicious drinks. Hetian Shuipu has established a medicinal and edible planting base in Longnan, Gansu Province, and a joint venture factory in Bozhou, Anhui Province to ensure the quality of raw materials. In order to ensure the customer experience, they are also constantly optimizing the production process of products in their stores. In addition, they also make popular products into health tea bags, which are sold on e-commerce and offline to meet the needs of customers in various scenarios such as office and home.
3. Strengthen the store design of national style attributes
The store design of Hetian Water Shop is closely centered around the theme of "national style", and the brand name and store layout evoke customers' associations with traditional Chinese culture and wellness. The interior of the store uses a large number of solid wood decorations and classical elements, such as wooden screens, paper lanterns, calligraphy and paintings, etc., to create a strong Chinese style. In addition, Hetian Water Shop also integrates traditional handicraft displays into the store, such as tea art performances, medicinal food boiling, etc., so that customers can feel the charm of traditional Chinese culture up close.
4. Establish a strong social ** operation
Hetian Shuipu operates very successfully on social networking, and they are good at using platforms such as short** and WeChat for marketing promotion. Their WeChat *** updates the content every day, including tutorials on making healthy drinks, popular science on health knowledge, and introductions to special events. Through these channels, Hetian Shuipu has established a good interactive relationship with fans, increasing user stickiness and loyalty. They also cooperated with some social ** celebrities, and under their promotion, the brand influence of Hetian Shuipu was further expanded.
To a certain extent, the successful experience of Hetian Water Shop reveals the opportunities in the national style health drink industry. With people's pursuit of a healthy lifestyle, more and more people are beginning to pay attention to health drinks. While maintaining the characteristics of traditional culture, the national style health drink can also meet the needs of modern people for health. Therefore, there is great potential for the development of national style health drinks.
However, with the fierce competition, the national style health drink market is also facing some challenges. First of all, how to ensure the quality and safety of raw materials is a continuous test. Since some Chinese style health drinks use traditional herbs and plant materials, the quality of raw materials is required. Secondly, how to maintain product innovation and differentiation is also a difficult problem. The taste and practice of many Chinese-style health drinks are relatively similar, and customers are prone to aesthetic fatigue. Finally, how to maintain the consistency of quality and service in expansion is also a question that needs to be considered. With the increase of stores, how to manage each store well to ensure the stability of products and the quality of services is a task that cannot be ignored.
In general, the development prospects of the national style health drink industry are broad, but it should not be taken lightly. Only by constantly innovating and maintaining the consistency of quality and service can we stand out in the fierce competition and achieve greater success.