"I never expected that I could withstand external disputes, but I didn't reach my own yard**. This is the emotion after the outbreak of the "small essay incident" of Dongfang Selection. The situation has intensified, and not only has it not subsided, but it has become even more out of control.
Dongfang Selection's latest live broadcast preview shows that at least in the last three days, Dong Yuhui will stop live broadcasting. His signature has also been modified, and the IP location is in his hometown of Shaanxi. The impact of this small essay incident is so great that we have to look at the response of the capital market.
On December 13, the stock price of Dongfang Selection was **1296%, and in the last three trading days, it has accumulated nearly 20%, and the market value has shrunk by nearly 6 billion. Dongfang Selection's fans are also decreasing significantly, with the number of Douyin fans falling by 1.11 million since the 9th, and only 30.55 million as of today. On the contrary, the number of followers of Dong Yuhui's personal account increased by 1.16 million in a few days.
At the same time, companies like Gaotu Jiapin, which have also transitioned from the education industry to live streaming, are also growing wildly. On the evening of the 11th, more than 600,000 people poured into Gaotu's live broadcast room, and sales soared 250 times that night, and Gaotu's stock price also soared by 35%. Some fans even suggested that the boss of Gaotu go and dig Dong Yuhui quickly. Developments have revealed a crisis.
Yu Minhong, as the founder of Oriental Selection, came forward to mediate. In the end, CEO Dongfang Xiaosun had to come out and apologize. A trivial matter that could have been solved by a meeting within the company had to be made on the whole network. The surging public opinion has only brought the loss of real gold. At the moment, both sides of the incident are in an awkward position. Can we get back together? Or maybe you're in trouble? Part company with? It's a lose-lose situation. This tragic scene reaffirms the old adage: after the gunshot, there is no winner.
Smart people know how to support each other and achieve together; Stupid people will only tear each other down, destroy people, and collapse together.
In fact, the cause of this small essay incident is very simple. A few days ago, Dong Yuhui read aloud a "small composition" promoting Jilin in front of the camera. This was the usual operation of the Oriental selection of various cities in the past.
However, this time, they particularly emphasized that the copywriting was not written by Dong Yuhui, it was created by the team, and Dong Yuhui was just a reader. This sparked skepticism in the comments section, which added: "He sometimes writes himself, but it's usually too busy, and most often it's the work of the copywriting team." An argument immediately sparked in the comment section.
Some fans said: "Yu Minhong said that it was written by Dong Yuhui." Continue to explain: "Mr. Yu doesn't know the details of the business, and it is difficult to evaluate the literary style. These words seem to be an explanation, but in fact they are like pouring oil, because everyone knows how popular Dong Yuhui is.
The official account tried to calm the turmoil, Dong Yuhui and Xiao Sun tried to deal with it in a joking way in the live broadcast room: "My original intention was to appease the fans, I didn't want the matter to expand, and I would end it with a step." But this may have provoked more grievances. So, the official continued to explain: "I didn't reply at will. He listed the writers of several small essays on cultural tourism, and pointed to fans under the banner of love and protection who were stirring up trouble and cyberbullying.
This conflict angered consumers, and CEO Xiao Sun immediately came forward to explain. He first criticized the communication method, and then revealed that Dong Yuhui's annual salary is tens of millions, and the company is well treated, so he doesn't have to worry about him being mistreated. However, in the end, it refused to accept the fan circle culture to consumers. His original intention may have been to guide fans, but the way he threw his phone on the table with emotion and "held a meeting" with consumers with a serious attitude caused some people to be dissatisfied. After all, the consumer is God, so why should I listen to your criticism and education?
Eventually, the incident evolved into the awkward situation it is today. Dong Yuhui stopped broadcasting, Dongfang Selection's market value evaporated, Dongfang Xiaosun apologized, and he may even face unemployment. It is only now that it is truly understood: after the gunshot, there is no winner. It's easy to be reckless with emotions, especially in an otherwise intimate partnership, and the more you know the other person, the better you know the best direction to hurt.
In fact, I think Dong Yuhui has done his best to maintain decency. In the early hours of the morning after the storm, he posted a long article that did not erase the team's shared credit. He hopes that with the joint efforts of everyone, we will do a good job in helping farmers and companies, so that more people can benefit. Truth be told, this long essay shows his pattern.
There was a ** report before that a company poached Dong Yuhui with an annual salary of 200 million, but he refused. This is enough to prove that he understands that the platform and the individual achieve each other, and cooperation can achieve a win-win situation. However, this long-term vision is not shared by everyone.
Society has its own division of labor. The anchor is in front of the camera, and the team is behind the scenes, performing their duties and sharing benefits. There are many glamorous hosts in front of the stage, and there is a huge team behind them, and the results are attributed to everyone, but have you ever heard of the behind-the-scenes team stealing the credit?
But why is this happening now? The answer may be simple: distribution of benefits. The copywriting team naturally felt unfair when they saw that their hard work was being robbed. They desperately want to prove it, but in fact they want to seek "justice". But I didn't expect that in this way, I might lose everyone's attention.
To be honest, there are many people who can write Dongfang Selection copywriting, but only Dong Yuhui may be able to maximize its value. That's his charm. There are countless honors when the team works together, but they have to expose and criticize each other, and finally give the hard-earned achievements to others. Obviously, it can be communicated internally and solved privately. But on the public network, you come and go, attack each other, and lose your dignity.
There is a saying in "The Grandmaster": "In one door, if someone is the face, someone must be the insider." "You can't get a little dust on your face. If the blood is shed, the inside has to be contained, and it can't be contained, and it leaks to the face, which is a major event to destroy the faction and destroy the door. "I didn't understand it before, but now it seems that this may be the real great wisdom.
Really smart people never attack each other, but support each other. Because they know that win-win cooperation is the right way. The self-interest of smart people is not just to pursue the superficial glamour, but to weigh the pros and cons, give full play to their respective advantages, and achieve others and themselves, so as to maximize their interests.
What is happening now is not what we expected. For a long time, whether it is Dong Yuhui or Dongfang Selection, they have left a special impression. In many live broadcast rooms, some people are noisy, some are vulgar and obscene, and the words "I want money" are almost written. But few people talk about poetry and songs, interpret mountains and rivers, and share their own insights and opinions in the live broadcast room.
At the beginning, Dong Yuhui and Dongfang Selection were able to become popular precisely because they brought more purity and tranquility to people in a utilitarian world. No one wants to see them end up being clichéd because of conflicting interests. However, this incident may make us realize that at the end of life, we care more about the pattern.
After the turmoil, Dong Yuhui changed his signature to Confucius's "Four Don'ts". I think that's probably the best way to interpret the pattern.
The top of the form.