Canalys' latest release of Q3 2023 GlobalFlat platesMarket trackingThe report shows, worldwideTabletsShipments reached 33 million unitsSequential growth8%, marking the worldFlat platesThe market is starting to recover. Although it is down 7% compared to the same period last year, looking at the month-on-month data,TabletsThe market is showing positive momentum. This suggestsTabletsAsMobile phone brandOne of the important ecological products, it is still competitive and attractive in the market.
In the present dayTechnologyIn the era of rapid development, people generally attach importance to innovation in the fields of smartphones and new energy vehicles. However,TabletsAs a powerful and portable mobile device, it has received relatively little attention. In fact,TabletsIt plays an important role in meeting the needs of work and play. Mobile phone brandOne after anotherTabletsThe field has invested heavily in the realization of mobile phones,Tabletsand individualsComputersto improve productivity and user experience. Therefore, globallyTabletsThe recovery of the market is imperative.
According to Canalys' report data, Q3 2023 is globalFlat platesThe top five brands in the market are:Apples, Samsung,LenovoHuaweiwithXiaomi。Surprisingly, despite the decline in market share,ApplesIt still holds the champion position, with shipments reaching 12.54 million units, accounting for 38% of the market share3%。Although it decreased by 12 year-on-year8%, butApplesGloballyFlat platesThe leadership of the market has not wavered.
Among the top five brands, only:HuaweiwithXiaomiyear-on-year growth, among themXiaomiThe performance is particularly eye-catching. According to the data,XiaomiThe shipment volume was 1.62 million units, a year-on-year increase of 1197%, with a market share of 49%。It isXiaomiFor the first time in the worldFlat platesTop five in the market, visibleXiaomiInTabletsCompetitiveness in the market is gradually increasing.
XiaomiThe year-on-year increase was as high as 1197%, which is undoubtedly a remarkable number. In a highly competitive worldTabletsmarket,XiaomiDemonstrate strong market expansion and user recognition. withHuaweiThe gap between them is very smallXiaomiThe future is expected to be globalFlat platesThe market continues to achieve better results, and it is even possible to surpassHuaweito squeeze into the top three. This is for youXiaomiIt's a huge breakthrough and it also makes consumers rightXiaomiThe strength and potential of the brand are even more convinced.
GloballyFlat platesThree of the top five brands in the market are domestic brands from China. They are:HuaweiLenovowithXiaomiIt shows the competitiveness and development potential of Chinese brands in the global market. HuaweiTabletsShipments reached 1.87 million units, a year-on-year increase of 282% with a market share of 57%。LenovoTabletsShipments were 2.6 million units, with a market share of 80%, down 41%。Although these two brands fluctuated slightly year-on-year, they still have certain market advantages.
However,AmazonBut on a global scaleFlat platesThe market has suffered a certain squeeze and has been squeezed out of the top five by domestic brands. AmazonTabletsThe competitive disadvantage is mainly limited by brand awareness and technological innovation capabilities. AlthoughAmazonAs an e-commerce giantTabletsThe market has a certain competitive strength, but it needs more efforts to win consumer recognition and market share.
In conclusion, the 2023 Q3 global released by CanalysFlat platesMarket trackingThe report shows, worldwideTabletsThe market is recovering and showing positive momentum. ApplesAs a leader, continue to hold the championship position;WhileXiaomiIt entered the top five for the first time with a rapid growth trend and is expected to further squeeze into the top three. At the same time, Chinese brandsHuaweiwithLenovoIt also shows strong competitiveness and development potential.
For consumers, choose a suitable oneTabletsNot an easy task. Consumers should conduct a comprehensive evaluation of the products of various brands in the market according to their own needs and preferences. At the same time, brand reputation, technological innovation, after-sales service and other aspects are also important factors in determining purchase willingness and satisfaction.
In my opinion,TabletsAs a mobile device, its combination of portability and functionality brings convenience to people's work and life. withTechnologyof progress,TabletsThe market will usher in more innovation and development. I'm rightXiaomiGo globalFlat platesThe performance of the top five in the market is full of anticipation, I believeXiaomiIt will continue to improve its strength in the future development and bring more surprises and convenience to users. At the same time, hopefullyAmazonand other companies can strengthen technological innovation and brand image building, and win more recognition and market share from consumers. Let's look forward to it togetherTabletsFurther development and growth of the market.