In the past two years, the domestic consumer market has quietly changed. Some brands that were once prosperous, such as Starbucks, LV, MH, etc., have suffered a decline in revenue, and have even been surpassed by emerging brands in China. Does this mean that consumers are downgrading their spending?In fact, this is an upgrade of consumers' consumption outlook, and they are more rational in choosing products that suit them, rather than blindly pursuing brand effect.
According to the data, Apple's market share in the high-end mobile phone market of more than 4,000 yuan decreased by 21 percent year-on-year7%, while domestic mobile phone brands such as Xiaomi and Huawei achieved year-on-year growth and occupied a dominant position in the market. These domestic brands no longer only rely on cost performance to attract consumers, but through quality upgrading, design innovation, service optimization and other ways, they have improved their own quality-price ratio and won the trust and recognition of consumers.
Consumers' needs have never been low-quality and low-priced, but reasonable** and excellent products. This is also a common feature of these new consumer forces. They are more willing to pay for quality purchases that enhance their quality of life and reflect their personality and emotional value. For example, the Xiaomi 14 series mobile phone is such a product that makes consumers excited, it is positioned in the high-end market, with a unique design, personalized service and high-end experience, as soon as it was launched, it triggered a rush to buy, sales exceeded more than 1.4 million units in the first week, and even appeared in short supply.
Xiaomi has not only achieved success in the field of mobile phones, but also created a smart world with full scene interconnection in the field of smart homes. Recently, Xiaomi released the surging OS, which connects the entire Xiaomi ecological chain together, realizing full coverage of products from office, home to travel scenes, people and vehicles, and the whole ecology, with a mobile phone and a system to achieve intelligent interconnection, so that consumers feel a full sense of science and technology.
Whether it is consumption upgrading or consumption downgrading, consumers' pursuit of quality life will not change, and only enterprises that can meet the needs of consumers can unlock the growth code of the new era.
Consumption Article Debut Challenge