Public opinion risk refers to the negative impact on the company's reputation due to certain events being known to the public, which may lead to related operational risks and legal risks, and further affect the company's business interests. In foreign exchanges and communication, central enterprises, as the image representative of national strategic backbone enterprises, public opinion guidance and prevention and control are more related to national interests and enterprise development.
1.Risk points.
Emergencies on the Internet: More and more people rely on the Internet to obtain information, and once negative news appears, the pressure is huge, and it is easy to form a crisis of public opinion.
Public relations issues: Public relations is a mirror of the corporate image, and if it is not handled properly, it is easy to detonate the public**.
Legal risks: Some behaviors involving morality or even legal margins, such as environmental protection and production safety, may trigger large-scale public opinion.
2.Prevention and control measures.
Timely delivery of information: When a negative event occurs, take the initiative to issue an official statement to avoid misreading the information and causing greater damage.
Establish good public relations: regularly publish corporate information and activities to create a good corporate image, and pay attention to public relations methods to avoid causing public dissatisfaction.
Strengthen the study of typical cases: By learning typical cases of public opinion crisis handling, improve the ability of enterprises to respond to emergencies.
Improve compliance with laws and regulations: Enterprises should abide by laws and regulations to avoid causing negative news. At the same time, it is necessary to pay attention to policy dynamics, make timely adjustments, and prevent risks.
The above measures cannot ensure that enterprises are completely free from public opinion risks, but they can effectively prevent and reduce the negative impact of public opinion risks on enterprises.