The Kpop event "2023 MAMA Awards" award ceremony was held at Tokyo Dome in Japan for two consecutive days last month, in which the girl group NewJeans not only won 2 awards, becoming the biggest winner of the girl group. However, this time, NewJeans not only did not attend the event, did not record the award-winning video, but also did not publicly express their gratitude, so many netizens were curious.
NewJeans' cold reaction sparked heated discussions.
NewJeans, who swept the MAMA awards this time, sparked a discussion because of the cold reaction, which made former entertainment reporter Lee Jin-ho say on YouTube that everything was related to MAMA last year, telling that NewJeans received a huge response when they debuted on their debut, and after being invited, they sang and danced 4 songs on the stage in a row. However, NewJeans lost to IVE and failed to win the Newcomer Award, which also caused heated discussions at the time.
In addition, the special award F**Orite New Artist and Newjeans, which were newly established last year, did not win, but Lee Jin-ho also explained: Although only newcomers are eligible for the award, there is a condition that the cumulative sales volume must exceed 1 million copies within the selected period. As a result, NewJeans failed to win the award. It's fair to say that NewJeans sat on the bench completely and went home empty-handed at the 2022 MAMA Awards.
Lee Jin Ho revealed that NewJeans has a grudge against Mama.
After the "2022 MAMA Awards", NewJeans has not starred in the organizer at all, that is, the MNET** program "M Countdown", except for MBC, which has just reconciled with Hybe, other programs will appear and play. Lee Jin-ho also revealed: NewJeans seem to be quite resentful of Mama's treatment.