Shanghai, December 3, 2023 – Ice cream brand Stecco Natura Gelaterie from Sicily, Italy, has opened its first store in Chinese mainland with its first store in the artsy New Bund 31. The new store opened, and the Stecco Natura Gelaterie came prepared.
Stetecco Natura Gelaterie advocates naturalness, carefully selects fresh and high-quality ingredients, inherits the traditional Italian production technology, and hopes that every bite customers taste is a natural Italian taste, and every time they eat is a healthy and happy ice cream experience. The name "stecco natura" is derived from the Italian word "stecco", which means "stick". The public has the impression that Gelato is an ice cream that is eaten in a paper cup, but Stecco Natura Gelaterie has creatively made Gelato in the form of a popsicle, which can not only mix and match various ingredients, but also add a higher content of fresh fruit ingredients. Take a bite and it's like tasting fresh fruit with a stick. "Natura" means "natural" and represents the brand's insistence and commitment to nature. Originating from the pursuit of quality life, Stecco Natura Gelaterie carefully selects all kinds of natural ingredients to ensure that the products are natural, light and healthy, and the brand is committed to making ice cream taste natural and good taste for everyone, including children.
Originally from Sicily, Italy, the island on the shores of the Mediterranean Sea has always been known for its beautiful landscapes and diverse civilizations. The abundance of produce and cuisine is equally impressive: lemons, red oranges and pistachios are also very freshAuthentic traditional gelato making ......Let Sicilian-inspired gelato shine. Because of Sicily's abundant products and long-standing ice cream culture, the founder Cristian Ielo had the idea of sourcing high-quality natural ingredients and making his own natural and additive-free ice cream. The pursuit of quality and naturalness has also entered the brand's DNA from this moment, and has been strictly implemented and adhered to in all aspects of material selection and production.
In the winter of 2012, he opened the first Stecco Natura Gelaterie in Sicily, Italy, and Cristian Ielo believes that ice cream made with natural and high-quality ingredients can bring joy like desserts. It doesn't mean that the happy satisfaction disappears because of the winter, but in the winter, a high-quality gelato can activate the dullness of the cold winter. In fact, Stecco Natura Gelaterie, bred in Sicily, thanks to the strict selection of natural ingredients and the tireless inheritance of traditional Italian craftsmanship, produces gelato that is not only softer and more delicate in taste, but also richer in taste. In particular, the special Italian popsicle is very popular, with a variety of natural flavors bringing colorful colors and innovative dipping stick concepts to meet the different tastes and interests of each customer, and they can freely match their own exclusive popsicles.
For 11 years, the Stecco Natura Gelaterie has never given up on the pursuit of nature, pleasure and quality of life. In 2023, the brand's first store in mainland China will also open in winter, echoing the brand's original intention, and Stecco Natura Gelaterie is confident that customers will fall in love with Italian gelato regardless of the season. The location of the first store in Chinese mainland is adjacent to the 31 Performing Arts Center in Qiantan 31, which coincides with the style and quality pursued by STECCO Natura Gelaterie. The overall environment of the store is characterized by a Sicilian theme, and the design incorporates Italian elements such as tiles, lemon trees, and inspiration from the artistic towns of Sicily and the cultural heritage of the region, etc., and the overall color palette is bright, creating a relaxed and pleasant Italian atmosphere. There is a specially opened open rest and check-in area, where customers can take a break, relax, check in and take photos, as if they are in the romantic and leisurely scene of Italy. As Stecco Natura Gelaterie said, they not only want to sell good ice cream, but also want to bring the sunny Sicilian style to Chinese mainland and pass on a high-quality lifestyle to everyone. Eating gelato isn't just about the pleasure, it's about being healthy, relaxing and having fun.
About Stecco Natura Gelaterie:
STETECCO NATURA GELATERIE is an ice cream brand from Sicily, Italy, adhering to the concept of advocating nature and delivering authentic Italian flavor. Carefully selected natural and high-quality raw materials, inheriting traditional Italian craftsmanship, to ensure that every bite of ice cream can present a pure natural Italian taste;Gluten-free and suitable for a wide range of dietary preferences and needsAdvocate creative mix-and-match to bring customers exclusive taste combinations. It is not only to make delicious ice products that everyone can enjoy, but also to bring everyone a healthy and happy delicious experience.