FruitsThe market has encountered the first two days, domesticFruitsDead at a low price, importedFruitsWhat about the influx of fruit farmers?FruitsIt's people's daily lifelifeIt is indispensable in food, it can not only provide vitamins,Mineralsand other nutrients, it can also increase appetite, beautify the skin, and prevent diseases. However, in recent years,FruitsHowever, there have been some unexpected phenomena in the market, domestic productionFruitsSupply exceeds demand, **all the way**, and importsFruitsBut the supply exceeds demand, **all the way**. Why is that?What does it mean for domestic growers and consumers?
1. Climate change has led to an increase in production
In recent years, due to global warming, our countryFruitsThe growth period is extended and the yield increases. According to statistics, in 2022, our countryFruitsThe total production reached 2700 million tons, a year-on-year increase of 56%。Among them,Apples, pears,CitrusBananasGrapesand so onFruitsproduction has increased. This has led to a surplus in the market
In addition,Climate changeThere are also some unforeseen effects. For example, this summer's high temperature and dry weather have adversely affected the growth of some fruit trees, resulting in problems such as poor fruit growth and dry cracking of the peel, which has further dragged down domestic productionFruitsquality and market price.
2. The impact of the epidemic has led to a decrease in demand
On the other hand, due to the continued impact of the new crown epidemic, people's travel has been restricted, and catering, tourism, entertainment and other industries have been impactedFruitsconsumer demand has also decreased. Especially some high-endFruits, such as:CherriesStrawberriesBlueberriesDue to the high **, consumers are more rational, and the purchase volume has dropped significantly. It was reported that in 2022, our countryFruitsThe consumption is 2400 million tons, down 38%。
3. Rising logistics costs lead to sales difficulties
Moreover, due to the needs of epidemic prevention and control, different measures such as testing, isolation, and lockdown have been introduced in various placesFruitsThe shipping and sales of the company brought great difficulties. FruitsIt is a perishable product and needs to be sold in a timely manner, otherwise it will cause losses. However, due toLogistics costsof the ascent,FruitsThe freight is also **, and in some places it is even as high as 1 yuan per kilogram. This makesFruitsThe cost increases, the profit decreases, and even there is an upside-down situation, that is, sellingFruitsThe money is not enough to pay for the freight.
To sum up, domesticFruitsThere are many reasons for the unsalable low price, including the imbalance between supply and demand, as well as the impact of the epidemicLogistics costsfactors. These factors interact with each other, forming a vicious circle that makes domestic productionFruitsThe market situation is becoming more and more severe.
with domesticFruitsThe downturn corresponds to importsFruitsBut it presents a scene of prosperity. ImportsFruitsThere are also many reasons for the influx and **, mainly including the following:
1. Variety advantages lead to increased demand
ImportsFruitsA distinctive feature is that they are more diverse and can better meet the diverse needs of consumers. For example, importedDurianAvocadoDragon fruitCoconutetc., all of which are difficult to produce in China or have less productionFruits, they have a unique taste and nutritional value, and are favored by some consumers. According to statistics, in 2022, our countryFruitsImports reached 9.5 million tons, a year-on-year increase of 124%。Among them,DurianAvocadoDragon fruitand other imports have increased.
In addition, imported with an attractive name and a delicious tasteFruits, has also become the new favorite of young people. They pursue fashion, quality and individuality, and are willing to choose to enjoy imports in order to satisfy their appetitesFruitsBring a taste on the tip of the tongue. This trend of consumption upgrading has boosted importsFruitsExpansion of the market.
2. Quality advantage leads to ***
ImportsFruitsAnother distinguishing feature is that they are of better quality and better able to ensure the safety and health of consumers. ImportedCherriesGrapesOrangesetc., all of which have been strictly inspected and certified to meet international standards, nonePesticide residues, no additives, no GMO, color, shape, taste are more attractive. theseFruitsThe quality advantage also makes their ** more expensive. It was reported that in 2022, our countryFruitsThe average import price was 3. per kilogram$2, year-on-year **85%。Among them,CherriesGrapesOrangesand other average import prices are more than 10 US dollars.
3. Consumption upgrading has led to market expansion
Moreover, due to the development of our economy and the peoplelifelevel of improvement of consumersConsumption conceptand spending power has also changed, with a greater focusFruitsquality, nutrition and health, more willing for importsFruitsPay. Especially some young people and middle- and high-income people, who are more in pursuit of fashion, taste and individuality, importedFruitsIt has become their consumption choice. According to the survey, in 2022, our countryFruitsAmong consumers, young people aged 25-34 account for 40%, and those with a monthly income of more than 10,000 yuan account for 35%. These groups of people are interested in importsFruitsBoth demand and willingness to pay are high, driving importsFruitsExpansion of the market.
To sum up, importsFruitsThere are many reasons for the influx, including the factors of variety and quality, as well as the factors of consumption upgrading. These factors interact to form a virtuous circle that makes importsFruitsThe market situation is getting stronger and stronger.
For domestic growers, the current market situation does bring some troubles. They are faced with domestic productionFruitsThe dilemma of unsalable low prices requires appropriate measures to deal with market imbalances. On the one hand, fruit farmers can adopt technical and management means to improve domestic productionFruitsquality and taste, increase market competitiveness. On the other hand, fruit farmers can seek diversified sales channels, explore domestic and foreign markets, and seek more sales opportunities.
For consumers, they can choose according to their needs and financial means. If for importsFruitsIf there is a demand and are willing to pay**, there is an option to importFruits；If you pursue cost-effectiveness and support domestic production, you can choose domestic productionFruits。At the same time, consumers can also pay attention to the poverty alleviation base of agricultural productsFarmersCooperatives and other direct sales channels, supportFarmersrevenue increase and sustainable development. In general,FruitsThe first double day of the market is a complex issue, involving the relationship between supply and demandClimate change, the impact of the epidemic and other factors. For growers and consumers, it is necessary not only to understand the laws of the market, but also to seek appropriate coping strategies and promote them togetherFruitsThe development of the industry.