Recently, Shenzhen successfully held the 2023 Amazon Global Selling Cross-border Summit, highlighting the strong performance of Chinese sellers on the international stage. According to the data of the summit, in 2023, Chinese sellers will achieve impressive sales growth through the Amazon platform. Sellers with sales of more than $1 million increased by more than 25% year-over-year, and the number of sellers with sales of more than $10 million increased by 30% year-over-year. During the year, the number of items sold by Chinese sellers to consumers and businesses around the world increased by more than 20% year-on-year. Among the 35 cities with the highest total sales of Amazon Chinese sellers, some cities even have 60% of total sales.
It is no exaggeration to say that the outstanding performance of Chinese sellers in the field of cross-border e-commerce is eye-catching, showing the strong resilience of selling goods, and also allowing global consumers to appreciate the charm of "Made in China".
In the recent Black Friday Network promotion, Chinese sellers once again achieved outstanding results and made significant breakthroughs. For example, the Baleaf brand, which is mainly engaged in sportswear, has successfully opened four major sites in the United States, Europe, Japan and Australia through the layout of multiple sites around the world on Amazon, and its sales have increased by 110% compared with the same period last year. For another example, the performance of the Ekouaer brand, which focuses on casual home apparel, soared by 140%, and the Deli brand, which focuses on office stationery, achieved an overall sales increase of 108% year-on-year in the United States......
Perhaps it is precisely because of the huge selling potential of Chinese sellers that at the 2023 Amazon Global Selling Cross-border Summit, Amazon announced the official opening of the Brazilian site to Chinese sellers. It is reported that the Brazilian station opened trial operation to domestic sellers in April this year, becoming the 18th overseas site opened by Amazon to Chinese sellers.
Cross-border e-commerce still has broad room for development.
As we all know, Amazon is the only choice for sellers to enter the international market, and with years of experience, Amazon has almost become a "cash cow" for sellers in the field of cross-border e-commerce. According to Cindy, Amazon's global vice president, as of 2023, Amazon's e-commerce turnover is as high as 5At $78 trillion, this figure is expected to reach $8 trillion by 2027, which is staggering.
In fact, from the macro perspective of the entire cross-border e-commerce industry, it is still a blue ocean worth exploring. In other words, cross-border e-commerce is still an incremental market, there are many industry opportunities, and its explosive potential is quite amazing.
According to the global cross-border e-commerce market** data released by Juniper Research, a market analysis agency, the global cross-border e-commerce market is expected to reach 1$6 trillion, with a 108% growth over the next five years and a doubling of 3 percent by 2027$4 trillion.
While some argue that overseas demand is weak, the reality is not so bad. On the contrary, in the tough battle of the year-end peak season, the cross-border e-commerce industry successfully triumphed, showing its strong dominance.
Judging from the achievements of major cross-border e-commerce platforms in the recent promotions, we have to admit that cross-border e-commerce does have investment value.
Taking TikTok Shop's Southeast Asia cross-border Double 12 promotion as an example, the platform has achieved gratifying growth. It is reported that TikTok Shop's cross-border GMV has skyrocketed by 493%, the cross-border completion rate is 108%, and the five major sites have achieved a global outbreak. For another example, on the day of Shopee's Double 12 promotion, 12 million products were sold on Shopee Live in the first two minutes, and the number of orders from cross-border sellers increased by 17 times compared with usual in the first two hours.
Although these achievements are inseparable from the large discounts provided by major e-commerce platforms, it is undeniable that it is precisely because of the high cost performance of cross-border goods that attracts consumers and allows the entire cross-border e-commerce industry to have more development possibilities.
It is foreseeable that the cross-border e-commerce industry will still have a broad space for development in the future. It is hoped that e-commerce practitioners who want to get a piece of the pie can choose the right category and the best overseas platform based on the specific situation of the target market, so as to successfully and deeply reach global consumers and achieve the goal of sales growth.