Dragon and Tiger Network News (Reporter Luo Xiangyu, Xiao Lei, Correspondent Zhou Peng) The red leaves in the mountains dye all the forests, and the flowing pills everywhere are sprinkled with the wind. In the alternating season of late autumn and early winter, Qixia Mountain ushers in the best season for viewing maple leaves. During the stroll, you can see the red maple dyed mountains and forests, the cultural customs of the ancient town of Pinqixia, and meet the "good things of the plateau" from Huangzhong District of Xining City ...... unexpectedlyFrom November 28th to December 3rd, the 6-day "East-West Collaboration and Cohesion, Consumption Assistance and Revitalization" 2023 Nanjing Qixia "Red Maple Festival" Huangzhong High-quality Products Exhibition was held in Qixia Ancient Town.
A famous mountain, an ancient town, an art festival, a "across thousands of miles" exhibition, when "Hehuang culture" meets "Qixia Danfeng" will collide with what kind of sparks?
Industrial butterfly changes: "Hehuang culture" is riding the wind
Located in the middle and upper reaches of the Huangshui River Basin in Qinghai Province, Huangzhong District is the only way to pass through the ancient "Silk Road" and "Tangbo Ancient Road", and is also one of the representative areas of Hehuang civilization in Qinghai. The special geographical location and profound cultural heritage have given birth to the unique local characteristics of the eight-petal lotus folk art in Huangzhong, including murals, clay sculptures, pile embroidery, etc.
With the sound of tinkling percussions, a delicate silver hairpin is gradually taking shape between the hammers and chisels. Located at the exhibition site, many tourists stopped here in front of the Huangzhong silver and bronze craft processing booth, and the person in charge of this booth is Jin Guangzhi, the inheritor of the silver and bronze production and gilding skills of the post-90s generation from Yangpo Village, Lushaer Town, Huangzhong District.
Huangzhong copper and silverware processing industry has a history of 300 years, among which Yangpo Village is known as "Qinghai silver and bronze to see Huangzhong, Huangzhong silver and bronze to see Yangpo" reputation. In 2011, Huangzhong's silver and bronze production and gilding skills were included in the list of national intangible cultural heritage. However, due to the production mode of family workshops, the scale of copper and silver processing and production in Huangzhong is small, and it is difficult for the industry to form a scale.
"Break the problem" with the industrial agglomeration effect, and help the silverware industry shift gears and speed up, change lanes and overtake from cultivating and expanding the inheritor team. Taking advantage of the east wind of "Qihuang cooperation", investing 10 million yuan in east-west cooperation funds and leveraging social investment of 10 million yuan, the largest silver and bronze industry demonstration base in Qinghai Province - Huangzhong Lushaer National Handicraft Processing Base has been accelerated, realizing the transformation of the silver and bronze processing industry from a scattered small workshop to a comprehensive processing base.
The completion of the processing base not only provides us with more opportunities to Xi learn and communicate with our predecessors, but also gradually integrates traditional intangible cultural heritage into people's daily life and rejuvenates it. Jin Guangzhi said. Nowadays, more and more young craftsmen like Jin Guangzhi choose to return to their hometowns for development.
The landing of the Huangzhong Lushaer National Handicraft Processing Base has become a vivid example of the transformation of Qihuang cooperation from "blood transfusion assistance" to "hematopoietic cooperation". Guided by integration and innovation, through the joint construction of intangible cultural heritage industrial parks, the establishment of cooperation and exchange platforms, and the promotion of intangible cultural heritage products from Qingdao to Jiangsu, Qixia and Huangzhong have embarked on a new path of deeper and higher-level cultural industry cooperation.
Two-way empowerment: "cultural and tourism integration" glows with new charm
Complementary advantages, mutually beneficial cooperation, and two-way empowerment are the solid cornerstones of Qihuang cooperation. The rich intangible cultural heritage products of Huangzhong have been able to go out of Qinghai and "settle" in Qixia, continuing to enrich the cultural life of Nanjing citizensAt the same time, the industrial resources from Nanjing have "lit up" the innovation road of Huangzhong's intangible cultural heritage.
For Qu Ji Angxiu, a master of folk arts and crafts from Huangzhong and a representative inheritor of Tsongkha Thangka Province, this trip to Qixia can be described as full of harvest. "With the opportunity of Qihuang cooperation, we will 'hand in hand' with Nanjing enterprises to launch cultural and creative products with Thangka elements. Qu Ji Angxiu introduced that different from the previous form of scroll painting, the cultural and creative products launched this time will integrate the two traditional cultures of ceramics and thangka.
With literature as the medium, Qihuang collaboration not only blossoms at the point, but also results on the surface. On November 30th, walking into the "newly unveiled" Qixia Ancient Town, although the temperature is low, there are still many tourists visiting and checking in here. From the ancient buildings of high and low to the gently flowing meandering river to the ancient town archway of "repairing the old as the old", step by step "telling" the past and present life of the ancient town in 2,000 years. And one of the wooden buildings located in it is particularly eye-catching, which is the Nanjing Sales and Exhibition Design Center of Hehuang Cultural Intangible Cultural Heritage Handicrafts that "opened its doors to welcome guests" in May this year.
First, Jinling Mingxiu Mountain, "Qixia Mountain, how to build a Hehuang culture display "window"?"Based on the 'Ningning Cooperation', Huangzhong District has comprehensively deepened the two-way rush with Qixia District's 'needs' and 'capabilities', and carefully done a good job of intangible cultural heritage taking advantage of the situation, borrowing boats to go to sea, and borrowing ladders to climb the heights. Wang Tianjiao, librarian of Huangzhong District Cultural Center, introduced that relying on the profound cultural and tourism resources of Qixia Mountain and the abundant passenger flow, the center exhibited nearly 2,000 pieces of Huangzhong characteristic intangible cultural heritage products including silver and bronze ware, thangkas, wood carvings, etc., with the mode of "exhibition + sales", so that the majority of Nanjing citizens can enjoy the unique charm of Hehuang culture "zero distance" without leaving the city.
From integrity to innovation, from industrial assistance to cultural dissemination, the connotation of cooperation between Huangzhong and Qixia has become richer and richer, and the driving effect has become more diverse. Taking advantage of the express train of east-west cooperation, Qihuang and Huanghuang firmly grasp the relationship between "help" and "support", and promote the rejuvenation of Hehuang culture in the new era in the integration of culture and tourism.
Consumption assistance: "out of the green into the Soviet Union" to go in all directions
On the one hand, the cooperation between Qihuang and Huang has set off a boom in the development of Hehuang culture, and on the other hand, it has also opened up the "fast road" of "green goods out of green", so that more and more agricultural products hidden in the depths of the plateau have become "hot goods" in the eyes of Nanjing citizens. At the scene of this exhibition, nearly 700 items of goods from 5 enterprises in Huangzhong were dizzying.
The first batch of products we brought this time have all been sold, but I didn't expect the dairy products from the plateau to be favored by the citizens of Nanjing. Talking about the sales situation since the launch of the fair, Zhang Lizhong from Qinghai Hubang Agricultural Development *** hereinafter referred to as "Hubang Agriculture") was so happy that he couldn't keep his mouth shut.
Successfully completed the technical guidance for the implementation of the project infrastructure, and relied on Nanjing Weigang Dairy to achieve high-yield dairy cow supply, operation management and other service guarantee work to continue to improve ......In recent years, with the help of the Xibao Town Ecological Dairy Farming Base, an east-west cooperation project built by Nanjing and Xining, Hubang Agriculture has not only solved the problem of insufficient fresh milk production capacity and single product variety, but also further enhanced its brand competitiveness. Zhang Lizhong introduced that taking this exhibition as an opportunity, the company will promote more dairy products to enter the "Nanjing market" in the future.
Industry assistance "send on the horse", consumption help "send a ride". Under the cooperation of Qihuang, the significance of consumption assistance is not only to "sell products", but to take consumption as the entry point, open up the production, circulation, market and other links behind the products, and help Huangzhong products better integrate into the unified market.
In May this year, as the second experience hall opened in Nanjing, the Qinghai Consumption Assistance Nanjing Life Experience Center was officially opened, where Nanjing citizens can realize a "one-stop" purchase of Qinghai's self-produced and self-sold agricultural productsWith the help of the opportunity of the cooperation between the east and west of Suzhou and Qingdao, Huangzhong District signed a cooperation agreement with Suguo Supermarket and established a ...... of "Green Organic Qinghai Counter".From "short-term assistance" to "long-term assistance", Qixia and Huangzhong actively connect with the resources of the two places, explore new ideas for consumption assistance, and help more "green flavors" to enter the market in all directions.
If you have a heart, the road will not be far. Qixia Mountain to the shore of Huangshui, after seven long years, spanning 2,000 kilometers, Qixia and Huangzhong continue to expand the depth of cooperation, innovate cooperation methods, optimize cooperation mechanisms, and write a new chapter from blood transfusion to hematopoiesis, from help to cooperation "mountain" and "water" two-way running.