Everyone has a self-aware enlightenment period, and the sooner or later of this enlightenment period often determines his wealth and destiny. In the original work of "The Way of Heaven", the author depicts the human greed of all beings, and also shows the different realms seen by the difference in cognitive level. If the cognitive level is compared to the rank, Lin Yufeng, president of Lesheng Group, and Han Chufeng, the boss of Zhengtian Group, are undoubtedly in the highest diamond rank, that is, the seventh layer of cognition. Their comprehensive management, management ability, and overall view are all excellent. However, behind the success is not only personal struggle and the help of nobles, but also the guidance of masters.
The master behind Han Chufeng is **Ying. In the book, there is another character who can compete with ** Ying, that is, Zhou Jianhua, the eldest brother behind Lin Yufeng. Zhou Jianhua started from scratch and once wandered in black and white, if ** Ying is a business wizard in the market, then Zhou Jianhua is a leader in the underworld. However, when faced with a major life decision, Han Chufeng chose trust, so he went further. However, Lin Yufeng couldn't accept other people's advice, chose anger and stubbornness, and finally ended up in a predicament.
As a leader in the audio industry, Lin Yufeng single-handedly founded Lesheng Company, which has a very high position in the HiFi audio industry. He has always adhered to the corporate culture spirit of "offense, offense, offense", and has not given in the slightest. However, he eventually fell into the trap of "killing the rich and helping the poor" carefully designed by **Ying. The cause of this incident has to start from the road of **Ying and Han Chufeng to worship Buddha on Wutai Mountain. On the way, Han Chufeng asked ** Ying a question, and ** Ying explained that this was a gift that his girlfriend Rui Xiaodan wanted, that is, to write a myth of poverty alleviation in Wangmiao Village, a poor county. On that night in the spotlight, his deep voice echoed in the air: "You, have you heard of Lesheng Company?".”
The head of the house is called Lin Xuefeng, who has a strong capital of 64 million. And Glossy, as a new brand, does not have his abundant funds, without his professional talents. There are only a few audiophiles who dream of a place in the mature audio market. To succeed, they must find a different path, find a strong partner, and get a piece of their bowl.
Lin Yufeng, chairman of Lesheng Company, when he first heard the name of Glushi, he saw a joint-stock company supported by Han Chufeng, the CEO of Beijing Friend Zhengtianda Group, which had the evaluation report of a German authoritative organization, the best merchants in European cities such as London, Paris, and Berlin. In the eyes of outsiders, Gregory is a rising star with unlimited potential.
However, what Lin Yufeng saw was a shell company with an empty surface. He thinks that Glericht is a hodgepodge, without its own core technology, using their Lesheng flagship kit and the front and rear power amplifiers of their peer Slack company. In his eyes, such a company is just a useless showcase.
However, the evaluation reports at home and abroad in the audiophile circle, the exquisite cabinet, and the natural sound quality have attracted attention and sensation in the "audiophile" circle. Lin Yufeng wanted to suppress it, and wanted to take this opportunity to let Gregory know the power of Lesheng Company, and even wanted to change the contract of Gregory to purchase only 100 sets of Lesheng flagship kits per month to a one-time purchase of 1,000 sets per year. He concluded that he couldn't sell much at the current price of Gregory, and he wanted to put this million-dollar order into the pocket of Lesheng Company at one time.
At the trade fair in Beijing, colorful flags were displayed in the wind, and large advertisements were everywhere, and Gregory was facing the market for the first time, facing many merchants, customers and audio fans, but the excessively high price was prohibitive. On the second day of the fair, ** Ying began to use marketing methods and greatly reduced the price. The wholesale price has dropped from 7,600 yuan to 3,400 yuan, and the retail price has dropped from 11,600 yuan to 3,900 yuan.
This kind of price reduction, which is almost robbery, coupled with the evaluation report of foreign authoritative institutions, the core technology is the big-name Lesheng audio, and the products of Lesheng company are much lower than the Glushi audio, which makes the 500 sets of Glushi audio sold out at the beginning of the listing, covering more than 20 large and medium-sized cities. However, behind this success, it has brought huge troubles to Lesheng. Because Lesheng's products were overpriced, consumers complained and boycotted, and its reputation was seriously impacted. The company's production and sales are in trouble, and Lesheng's market position is in jeopardy.
Lin Yufeng, as the president of Lesheng Company, although he is usually strongly aggressive, he is not a brainless person. He decided to take action to save the situation and sued Gregory on the grounds of unfair competition, demanding 6 million yuan in compensation. He invited the major ** to confront several shareholders of Gregory and hyped up the audiophile design and craftsmanship of their new lattice box on **, trying to prove that their audio was worth the money and re-establish Lesheng's credibility and brand awareness.
At the negotiation table, Lin Yufeng faced the provocation of Ouyang Xue, chairman of Gregory, and he decided to fight against the water. When he faced reporters, he said in a firm tone that if there was no justice, he would jump from the ninth floor of the company. Although this sentence created a momentum for the public to strike at the "enemy", it also pushed itself to the forefront. As an important figure in the audio industry, his words and deeds have attracted much attention, and once this statement comes out, not only may he not be able to fulfill his promise, but also may bring himself a greater dilemma.
In a conversation with Zhou Jianhua, Lin Yufeng learned that Gregory is a poverty alleviation company, which is composed of small farmer workshops and low-cost and high-quality production bases in Wangmiao Village, and is an individual independent of Gregory Company. This information made Lin Yufeng realize that his previous judgment was wrong, and he began to rethink how to deal with this crisis.
He never thought that ** Ying, who could be friends with Han Chufeng, the president of Zhengtian Group, and Gianni, a German casino giant, would create high-quality products in a surprisingly winning way, using the most basic and simple methods. Ying used the weapon of cost performance to give him a fatal blow, and he admitted that at that moment, his pride, contempt and self-righteousness became his weakness.
He was reluctant, but there were only two ways to go. One is to give up the lawsuit, choose to cooperate with Gregory, become its leading business, accept the fate of no one cares about the product, and watch Gregory, a low-cost, high-quality product, dominate the market and occupy a dominant position, while his company can only rely on Gregory to survive. The second is to continue to fight to the end, fight to the death, and protect your own hard work for many years. Lin Yufeng resolutely chose the latter, he was a bloody man who was unwilling to waste more than ten years of hard work.
After Lesheng Company lost the lawsuit under the hype, Glerich became famous overnight. For a time, all the halos were focused on Gregory, and praise such as high-quality and inexpensive products and charity to support the poor made Glyss brand famous. Lesheng Company is in a desperate situation, production and sales have stagnated, and bankruptcy or transformation is a foregone conclusion. He decided to visit ** Ying in person.
Before taking action, he visited Zhou Jianhua, the big brother of the underworld. Zhou Jianhua told him from the bottom of his heart: Brother, I am not a good person, but full of evil. I know why you're here, you want to solve ** Ying with extraordinary means. With that, he took out the gun from the lounge and handed it to Lin Yufeng.
Zhou Jianhua further explained: It is not difficult to get rid of a person, but how not to leave future troubles is very tricky. If you want to leave no hidden dangers completely, you must first be willing to spend your money. You should be prepared with enough funds, regardless of whether the company is bankrupt or not, you need to pay these "life money". And it is even more difficult to really get rid of worries, you need to carry a life for the rest of your life, and this psychological burden may become a mental terminal illness that is difficult to ** in your life.
Zhou Jianhua admonished Lin Yufeng as a person who came over: enterprises should compete fairly, and products should be recognized by the market and users. Don't take the wrong path easily, otherwise you will be doomed if you stumble. The lifeblood of an enterprise is actually its social image and public evaluation. Market competition is not a simple question of winning or losing, but an overall strategy. **Ying, if this person is solved, Lesheng Company will not be saved because of this, but may collapse faster. Every sentence of Zhou Jianhua is full of wisdom and deep meaning, showing his rationality and big picture as a mature man. However, anger can sometimes make people lose their minds and rush into dangerous situations like a wild horse that has escaped the reins.
Lin Yufeng, the man who has struggled for half his life and led the Lesheng company to be invincible, was defeated by a poverty alleviation company produced by small farmers, and his feelings were complicated. He found Han Chufeng and asked for ** Ying's address, and decided to go to him in person, this time, he had hatred and killing intent.
When Lin Yufeng pointed a gun at ** Ying, he saw this haggard man and sighed at his design and wisdom. **Ying's strategy of "killing the rich and helping the poor" makes the best use of all possible resources, and he is a master of the game. However, Lin Yufeng questioned ** Ying's strategy, and he asked ** Ying, can "killing the rich and helping the poor" really save the poor?Ying's answer made him feel like a knife, he said: Killing the rich and helping the poor cannot save the poor, the Savior is not a human being, it is the Tao, it is enlightenment, and it is themselves. Lin Yufeng felt deeply stung, **Ying seemed to understand everything and did everything, but so what?Lesheng is still in trouble. In that cramped situation, what ** Ying did seemed to push Lin Yufeng into the abyss. He was furious and listed in harsh words the four major crimes of the United Kingdom: enslaving farmers, ignoring the law, corrupting the market atmosphere, and destroying the national brand. However, these charges are untenable.
Although the farmers work in an unhealthy environment, most of the farmers in Wangmiao Village are grateful to **Ying. **Ying made them abandon the idea of waiting for them, and changed their living conditions through labor and prosperity, so that they could live a good life. As for ignoring the law, in fact, Lin Yufeng should be blamed for not raising the company's risk awareness to the highest level.
As for destroying the market atmosphere, Gelu poetry can not be recognized. If the poems are not sold at a low price, Lesheng will raise the purchase volume of the poems, then Lesung will also destroy a poverty alleviation company. This can only prove that market competition is cruel, not you die or I die.
It is better to say that **Ying ruined a national brand, but it is better to say that **Ying made the unruly Lin Yufeng unacceptable. Under Lin Yufeng's series of questions, **Ying chose to remain silent. In the face of the predicament, he no longer explained more, and firmly believed that the eyes of the world were clear.
100 help plan
After Lin Yufeng came out of Ying's house, he drove to Dabie Mountain. It has been a whole day since I left Beijing, driving more than 1,000 kilometers, and it is not far from Jigong Mountain. The end of his life that he designed for himself is getting closer and closer. He is going to die here with his unyielding head raised like a rooster, this is the stubbornness of the last moment of his life.
He knew that the shareholders, creditors, and employees of the company were waiting for him after the company lost the lawsuit, and all of them would do his job, let him contact Gregory, negotiate, compromise, and sign the pledge. He couldn't dodge. But he really didn't want to face this, he felt humiliated, he didn't want to die in a nest, he was once a hero in the audio industry. He could not make people see that his suicide was due to an accident caused by fatigue driving.
His sedan winds its way up the mountain, and its original color is no longer visible. Lin Yufeng was so sleepy, and the song he often heard when he was a child came to his mind in a trance: The sky is full of stars, the crescent moon is shining, and the production team held a meeting Lin Yufeng once sighed sadly that when a person is trapped in pain and grievances and can't extricate himself, he may be suffocated to death. His death teaches us a profound truth: when a person reaches a certain height and is on par with competitors of the same level such as Han Chufeng in terms of ability, resources and knowledge, the key factors that determine success or failure are often personality and mentality.
Han Chufeng knows how to be patient, has a long-term vision, and can take action at critical moments, so he can go further. He trusted ** Ying's guidance, took advantage of the power struggle within the Zhengtian Group, and eventually became the chairman. On the contrary, Lin Yufeng failed to fully follow Zhou Jianhua's advice and went to a dead end. He is like a sandpiper or a clam that refuses to let go, and in the end he does not find the middle point.
This just confirms the saying: the height of cognition determines how much money you can make, and your personality and mindset determine how far you can go. Writer Liu Tong once said: "There is no word for the trough of life, and all the difficulties are just the uphill road that must be passed in order to reach the top." If you can't control your emotions, stop climbing, give up, that's the bottom. If you are still going on, change your mindset, know how to be patient, and start all over again, it is uphill. "In fact, maturity often begins at the moment of loss.