Jiangjin green pepper processing.
Jiangjin green pepper "overseas trip".
In order to find a broader overseas market, Jiangjin green pepper exports, first across the ocean to Japan, South Korea, and then south to Southeast Asia, through the Strait of Malacca to Indonesia, Singapore, Malaysia, and then across the Eurasian continent to France, and then across the Atlantic, landing in the United States, Canada.
In order to find a broader overseas market, Jiangjin green pepper exports, first across the ocean to Japan, South Korea, and then south to Southeast Asia, through the Strait of Malacca to Indonesia, Singapore, Malaysia, and then across the Eurasian continent to France, and then across the Atlantic, landing in the United States, Canada.
600 catties of green peppercorns have been packaged, and you will ship the goods immediately after you call the final payment. At noon on December 12, Yang Huazhong, chairman of Fengyuan pepper *** in Jiangjin District, said to the other end of the ** with a mouthful of "Trump", and his words revealed persistence.
The caller ordered the order from a Chinese customer in Vietnam. Although the other party was in a hurry to ask for the goods, Yang Huazhong insisted on waiting for the full payment to arrive before loading the car.
The popularity of Jiangjin pepper in the overseas market has given him sufficient confidence - this year, the sales of Jiangjin green pepper in the overseas market reached 10 million yuan, a year-on-year increase of more than 40% after last year, and the unit price is much higher than that in China.
In contrast, the domestic pepper market continues to be weak, and the lowest ** of pepper has dropped to 2 yuan catty, and it is even impossible to protect the capital.
It is precisely because of the downturn in the domestic market that we have set our sights overseas. Liu Hong, deputy director of the Jiangjin District Agriculture and Rural Committee, said frankly, "For Jiangjin, which has planted more than 500,000 acres of peppercorns, this is also a self-help!"”
Jiangjin green pepper planting base. Photo courtesy of the Propaganda Department of the Jiangjin District Party Committee.
Pepper "Consideration." Bumper yields but no increase in income pepper farmers are "very hurt".
Yang Huazhong sells peppercorns, but he didn't grow them before, but bought them from local farmers, so he is familiar with many pepper farmers, including Yu Dacheng.
Six years ago, Yu Dacheng, a villager from Jiangjin who was engaged in the wholesale business of vegetables and fruits, contracted a piece of land in the five communities of Dongxi Village, Shijiao Town, Shijiao Town, and 500 acres of it was planted with peppercorns.
In the first two years, the first level of pepper rose steadily, and dried pepper (generally 1 kg of dried pepper per 5 catties of fresh pepper) even reached a historical high of 60 yuan catties, and Yu Dacheng felt "very smooth".
But the situation soon took a sharp turn for the worse, the first pepper continued to fall, the unit price of the pepper hovered in the range of 3-5 yuan, and the first dried pepper never went up to 20 yuan, Yu Dacheng "very hurt".
I can't count the accounts. He told reporters that the price of agricultural materials and labor continues to rise, counting the cost of land transfer, freight and other costs, the early investment of an acre of pepper reached 4,000 yuan, and the downturn of pepper **, so that the cost of inversion has become an indisputable reality.
In a fit of anger, Yu Dacheng even thought about shoveling pepper seedlings and planting vegetables and fruits.
Yu Dacheng's experience is by no means an isolated case. Tang Daoxiang, a pepper farmer in Langjia Village, Wutan Town, Jiangjin District, has been planting pepper for many years, and has personally witnessed the "Waterloo" of pepper, "In the past, the yield per mu was 1,500 catties, and more than ten acres of land could be sold for sixty or seventy thousand yuan, and now the yield per mu is several hundred catties more, but it can only be sold for more than 40,000 yuan." Seeing ***, he was very anxious.
Compared with other cash crops, Zanthoxylum bungeanum is drought-tolerant and adaptable, and the planting technology is relatively simple. "Moreover, the production period of Sichuan pepper is only about two years, so it can be said that the benefits can be seen soon after planting. Therefore, the planting area has been rising in recent years. Liu Hong said.
According to the data released by the Zanthoxylum Branch of the China Economic Forestry Association, from 2014 to 2022, the output of the main producing areas of Zanthoxylum in China increased from 2890,000 tons grew to 5740,000 tons, while the current annual domestic market consumption is about 420,000 tons.
The output is saturated, the supply exceeds demand, the relationship between supply and demand has reached an inflection point, and the popular industry is always unable to avoid the cycle dilemma, and the pepper industry is no exception.
Sea. Open up new markets** doubled.
Since the domestic market is "involuted", why not look for a broader market and set your sights overseas?
This was the consideration of Jiangjin District at that time, and what made them have this idea stemmed from Yang Huazhong's mistake.
Yang Huazhong, 62 years old this year, has been purchasing, processing and selling peppercorns since 2006, and has accumulated a lot of contacts over the years. Once, his friend brought a Taiwanese businessman to Chongqing to play, Yang Huazhong recommended his own green pepper to him, but he didn't expect the other party to take a fancy to him, and directly brought 10 packs of green pepper back to Taiwan, China to test the water, and the response was good.
In this way, the "overseas journey" of Jiangjin green pepper first crossed the ocean to Japan and South Korea, and then went south to Southeast Asia, through the Strait of Malacca to Indonesia, Singapore, Malaysia, and then across the Eurasian continent to France, and then across the Atlantic Ocean and landed in the United States and Canada.
Exports are 50%-100% higher than those in China. Yang Huazhong said that the 600 kilograms of dried peppercorns exported to Vietnam on the same day were sold at 40 yuan per catty, which was more than double that of the domestic market, and the net profit was also 178 yuan. This year, although Yang Huazhong's company's pepper exports were less than 10 million yuan, its net profit was basically the same as the profit of 70 million yuan from domestic sales.
The high price naturally needs high quality, and the export of Zanthoxylum pepper has higher requirements for quality - from the construction of Zanthoxylum pepper base, pesticide residue control, production links, storage environment, as well as the inspection and identification of soil, products and water, etc., each link needs to be strictly controlled, so that Yang Huazhong came up with the idea of looking for farmers to cooperate in building a base.
In 2021, just when Yu Dacheng was "murderous" to the pepper seedlings, Yitong ** made him put down the shovel.
* On the other side, it is Su Jiakui, a member of the chief expert team and senior agronomist of Jiangjin District, and Yang Huazhong came with him. They carried out a detailed test of the soil environment of the pepper base, and the results were satisfactory: first, there were no industrial enterprises in the general environment, and there was very little pollution;Second, the soil is acidic medium loam rich in organic matter, which is suitable for pepper plantingThird, the pesticide residues and heavy metals in the soil did not exceed the standard.
Are you willing to grow peppercorns according to the requirements of export?Yang Huazhong asked Yu Dacheng.
The latter full of promises, from last year's 5 acres of water test to this year's expansion to 70 acres, with the opening of export channels and the purchase of pepper ** steady rise, Yu Dacheng completely dispelled the idea of shoveling out pepper seedlings, "next year to 500 acres of land in accordance with the requirements of export to plant, but also for the integration of water and fertilizer project and the whole process of socialized service project ......."”
Escort. Incentives have been introduced to actively promote exports.
For the export of Sichuan pepper, channels, bases and processing are indispensable.
Yang Huazhong's "unintentional willow insertion" has opened a channel for the export of Jiangjin green peppercorns, and the base construction and processing upgrading must also keep up with the pace.
Last year, Jiangjin issued relevant documents on the high-quality development of the Zanthoxylum pepper industry, which mentioned in sales that it would actively promote the export of Zanthoxylum pepper productsIn terms of bases, support the construction of pepper export bases, and cash in on the 10,000 tons of pepper export incentive policy;In terms of processing, it will "standardize the processing technology and process flow of Zanthoxylum pepper to ensure the quality of processed products".
These policies have stimulated the businesses involved.
From January to November this year, Yang Huazhong exported 376 tons of fresh peppers, 147 tons of dried peppercorns, 473 tons of pepper oil - according to the aforementioned policy, he is expected to receive a lot of rewards.
Incentives also benefit pepper farmers like Yu Dacheng. For example, if it is planted in accordance with the export standards and the test is up to standard, the purchase price of the fresh pepper will rise by 2 yuan on the basis of the market price, "if the market unit price is 4-5 yuan, then I can sell it for 6-7 yuan." Yu Dacheng said.
This is not a small amount. Originally, the average market price of fresh peppers this year was 44 yuan catty, the profit is only about 04 yuan, plus this 2 yuan, the profit per catty reached 24 yuan, the profit per mu is close to 4,000 yuan, which is a very good income in the agricultural industry.
In order to expand the total amount of exports, Jiangjin has successively introduced 6 senior agricultural merchants serving organic food production and local planting owners to build 12 EU standard Zanthoxylum pepper export bases, providing a steady stream of high-quality Zanthoxylum pepper raw materials for export enterprises.
In terms of processing, digital technology is used to transform the workshop, realizing the transformation from human-oriented to machine-based, and standardizing quality control, filling, packaging, etc., so that the color, fragrance, and hemp degree of pepper oil are more consistent.
In Liu Hong's view, the current export volume of Jiangjin pepper is still low, but it is increasing significantly, indicating that the trend is good. "The key is to work internal skills. He said, "how to judge the quality of pepper, how to grade, how to trace, how to achieve full coverage of quality inspection, we must continue to make efforts in these areas, we are not afraid of competition with other places, Jiangjin pepper 'going out' is also more confident." ”