Fashion trends are constantly changing, but there is one style that always occupies people's hearts, and that is the design of oriental aesthetics. On December 8th, Mingpai Jewelry's new brand - Mingpai Xiaojinxi press conference was opened in Shaoxing Puqi Art Hotel, at which the guests were shown the new fashion spark of the collision of oriental color aesthetics and jewelry design, and the brand concept and original design of Mingpai Xiaojinxi were vividly displayed, injecting new vitality into the fashion jewelry industry.
Superior quality embodies the essence of fashion design
Mingpai Xiaojinxi is a young and energetic fashion brand under Mingpai Jewelry, with oriental culture, oriental craftsmanship and oriental trend as the core, creating a unique brand DNA system.
Mingpai Xiaojinxi visual symbol by the Hangzhou 19th Asian Games Olympic Sports Center official name naming and logo design, CCTV, China Telecom, Unicom, Huawei logo designer, China's top ten brand experts Zhengbang to create, with the "tide" and "fun" two words as the theme, "tide" is the color, "fun" is the vitality, the Chinese artistic text is displayed in the brand building, highlighting the cultural heritage of the national tide design and brand culture confidence.
Mingpai Xiaojinxi designers extract the iconic oriental colors suitable for Chinese women from the national style aesthetics, and create a national color oriental series such as Fulu red, lapis lais blue, glazed gold, peacock green, mica white, etc., to create daily highlights for young consumers with color surprises, highlighting the essence of fashion design.
Oriental charm shows the magnificent traditional culture
From "Dai Ji Rope, Tie the Fortune, Pray for Good Fortune" to "Man Ting Fang, National Color", which is unique to China's color aesthetics, to the traditional items and symbols such as ornaments and coins rich in ancient charm, ......At this press conference, Mingpai Xiaojinxi launched a number of sub-series of accessories such as the Oriental series, the national Oriental series, and the Modern Oriental series. The jewelry is inspired by traditional Chinese culture, through modern design and production technology, the traditional elements are combined with modern aesthetics, helping the wearer to show their own charm and emotional sustenance.
Among them, the Oriental series focuses on the co-creation design of consumers, and links the cosmic energy contained in Chinese civilization with fingertip art knotting culture. The works will not only stop at bracelets or charms, but will also expand to rings, necklaces and other products, which can be freely combined and matched with multiple occasions.
In addition, the national color Oriental Mantingfang series products select the unique Chinese color aesthetics from the national color landscape, using pure gold high-temperature enamel, showing a gem-level color matching effect under the blessing of high-temperature blue-burning technology, and also incorporating fashionable dopamine and macaron colors, giving new vitality while taking into account the tradition.
Tailor-made to meet the six major scenarios in life
At the press conference, the brand official of Mingpai Xiaojinxi shared the design concept and creative inspiration of Xiaojinxi series products** and the consumption scenarios suitable for young people, using the online media platform as the entry point to create a brand-exclusive topic community to maintain, develop and expand the user group.
Explosive marketing accurately attracts interested users
Mingpai Xiaojinxi will focus on a new channel to form a large-scale effect, relying on the official data of the platform, it will increase the investment in grass planting on the marketing side in the future, and take single products as an independent marketing target to empower new business growth paths.
In the future, Mingpai Xiaojinxi will continue to strengthen its product power and brand power after setting sail, and forge ahead towards a more challenging future, so as to continuously bring surprises to the market.