GUANGZHOU, China, Dec. 26, 2023 /PRNewswire/ -- In December 2023, Mars China announced that it has made another new step in the sustainable upgrading and iteration of packaging, with its brand Snickers launching a low-sugar[1], low-GI[2] black microfiber grain bar, and its single flexible packaging adopts a mono-material[3] packaging film"Designed for"[4] can be used in specific channels [5]. At present, Snickers Low GI Black Slim Grain Bars have been launched in select channels[6], providing consumers with lightweight[7] and delicious products, while their packaging is easy to recycle and more environmentally friendly.
Snickers New Black Slim Grain Bars in Mono-Material Flexible Packaging
The use of a single material is more environmentally friendly
Flexible packaging is widely used in the food industry because of its advantages of light weight, good softness, moisture-proof and moisture-proof, and common bagged instant noodles, biscuits, and candy packaging bags are all used in flexible packaging. Flexible packaging is usually made of multiple layers of films of different materials through a composite process, which not only meets the requirements of ensuring food safety, but also is soft and lightweight. However, because of its complex structure and material, it is not conducive to recycling and reuse. The corresponding mono-material flexible packaging refers to the use of a single plastic component of the packaging film, such as a single polypropylene (PP) or a single polyethylene (PE) material, which is easier to ** and recycle, helping to reduce the impact on the environment. At the same time, in order to achieve the same food quality assurance requirements, the quality of raw materials, packaging structure design and equipment are required to be higher. The new Snickers Low GI Black Slim Fiber Grain Bar is a single polypropylene material for a single flexible package, which complies with"Circular design"principles to meet the requirements of the corresponding national standards. Mars has also developed more detailed internal validation and quality standards to ensure that Snickers packaging films meet food safety requirements while protecting the quality of the products inside.
In addition, the outer packaging box of Snickers Low GI Black Slim Fiber Bar is also selected"Forest Stewardship Council"(FSC)-certified paper materials that support sustainable forest management while reducing the use of plastic. Snickers The packaging design of this new product not only demonstrates Mars' commitment to promoting sustainable packaging iterations, but also embodies the company's vision of building a sustainable tomorrow with real actions today.
Snickers Black Slim Slim Grain Bar outer packaging box is made of FSC-certified paper materials
Designed for ** Can be used on specific channels**
As a responsible brand, Mars has always actively promoted the sustainable upgrading and iteration of its product packaging, so that the packaging is recyclable, renewable and degradable, and will not become a waste that pollutes the environment. At the same time, Mars is also actively advocating and promoting the construction of a closed-loop system for China's circular economy.
In view of the current difficulties and challenges faced by the utilization of plastic flexible packaging, Mars China collaborated"Joint Working Group on the Green Recycled Plastics Chain"(grpg) and"Recycled Plastics Branch of China Material Recycling Association", co-sponsored with Procter & Gamble, PepsiCo and Dow and other companies"Soft plastic rebirth"Project. The project aims to unite the upstream and downstream forces of the industry, take the community as the pilot unit, and explore the construction of China's plastic flexible packaging utilization system from multiple perspectives such as design, innovation and recycling. The new Snickers Black Slim Grain Bar is packaged in a mono-material flexible packaging that complies with the requirements"Soft plastic rebirth"Designed according to the requirements of the project**. The brand looks forward to promoting more easy-to-use and easy-to-recycle packaging applications through its own sustainable packaging practices, and also hopes to get the support and participation of consumers. Consumers only need to put into the same mono-material flexible packaging as Snickers Low GI Black Slim Fiber Grain Bars"Soft plastic rebirth"The designated points covered by the project can help the recycling of packaging, reduce waste pollution with actions, and promote the sustainable development of environmental protection.
Snickers Black Slim Slim Grain Bar Single Flexible Packaging adopts a single material[3] packaging film, which follows the concept of "designed for **" [4] and can be used in specific channels [5]].
Sustainable and lightweight to meet the new needs of consumers for snacks
In addition to its sustainable packaging, the new Snickers Low GI Black Slim Bar is a lightweight and delicious new snack. Its new formula is made by Mars with"China Food and Fermentation Industry Research Institute"Jointly developed, the outer layer of the product is made of zero-sugar pure cocoa butter black chocolate[8], and is equipped with high-quality ingredients such as hazelnut paste, almonds, pumpkin seeds, and black sesame seeds imported from Turkey, which is committed to providing consumers with delicious taste while maintaining nutritional balance. Each 30 grams of black slim grain sticks not only have"Low"GI value (40)[9] and"Low"The GL value (4) [10] is also high in dietary fiber [11] and prebiotics [12], which is low in sugar"Low"GI's brand new snack options.
The channel-specific launch of Snickers Low GI Black Slim Bars not only demonstrates Mars' commitment to providing consumers with more lightweight, delicious new snacks, but also builds a healthier planet and a sustainable tomorrow for our next generation through continuous iterative practices in sustainable packaging and supporting the construction of a circular economy.
1] According to the "GB 28050-201 General Principles for Nutrition Labeling of Prepackaged Foods", the low sugar content is less than 5g 100g, and the sugar content of this product is 4 per 100g8g。[2] Low GI Hypoglycemic Index, according to the GI classification of food in the "Methods for Determining the Glycemic Index of Food" (WS T 652-2019), GI 55 is a low GI food. [3] The packaging film is made of a single polypropylene material, which is more conducive to **. 4] * Yu"Soft plastic rebirth"Related information. [5] Such as"Soft plastic rebirth"The scope of the project. [6] Available on Douyin and Tmall Snickers official *** and in some Hema Fresh stores. [7] Compared with Snickers Peanut Chocolate Product (51g), the gram weight of each pack is reduced by about 41% and the energy is reduced by about 45%.*Internal data. [8] *From third-party testing data to internal data. [9], [10] Test method basis: WS T 652 2019 "Food Glycemic Index Determination Method" and ISO26642:2010 "Food Products Determination of the Glycemic Index (GI) and Recommendation for Food Classification" [11] According to "GB 28050-201 General Principles for Nutrition Labeling of Prepackaged Foods stipulates that the content of high dietary fiber is greater than or equal to 6g 100g of 100g, and the content of dietary fiber per 100g of this product is 129g。[12] This product is supplemented with prebiotic (inulin) about 16 g packets, inulin consumption 15 g a day.