Fangcun's "financial tea" thundered, and 500 million huge sums were swept away
Fangcun's "financial tea" thundered, and 500 million huge sums were swept away
Greased"Chinese Tea Wall Street"Fangcun, Guangzhou, is even more thunderous.
Recently, in the Fangcun Tea Wholesale Market in Guangzhou, in a company called"Changshi tea"Outside the shop, hundreds of tea merchants surrounded and demanded money, and some held up white banners with the words on them"Pay back my hard-earned money"。
This question has to start two months ago, at that time"Zhangxi tea"Born out of nowhere, in Fangcun claimed that its tea has a huge investment value, launched four tea products, and put each mention (1 mention = 2.).5 kilograms, the same below) The unit price of tea has increased from 30,000 yuan to more than 70,000 yuan.
As a result, when Changshu Tea launched its fifth tea and attracted gold at 52,000 yuan per cup, the brand's tea fell rapidly from 50,000 yuan per cup to 2,000 to 3,000 yuan per cup overnight, and the relevant tea merchants suffered heavy losses.
According to preliminary statistics, the number of tea merchants involved in the dispute is more than 500, and the amount involved exceeds 500 million.
Actually, Fangcun's"Money Tea"It's not once or twice, it's not bad every time, but there are always people who keep it"Scammed"。
What's wrong?Don't these tea merchants know how to learn a lesson?
At the end of the day, the tea merchants are just here"Bet", They believe that they are not the one with the worst luck, they just didn't expect that this time the Zhangxi tea game would be so high and would be so"Absolutely"。
It works"Financial tea"Routine.
So-called"Financial tea"To put it bluntly, it is"Knock on the door and pass the flowers"The old trick, nothing unusual.
Let's take the minefield of Changshu tea as an example:
The first is to refresh and see"Prohibitive"of high-end stores, to create their own high-end image, for the next step to launch"High-end tea"Do a good job of foreshadowing.
For example, some tea merchants in Fangcun said that when they first came to the store, they found that the layout of the store was very organized, and it had the taste and beauty of a branded tea shop.
Once you've made a high-quality image, you're ready to go"Cut leeks"Active.
Chang Kee Tea launched one on September 19"Limited edition"High-end tea, its subscription price can be as high as 41,888 yuan, the key is that even if you sell such a high **, it does not mean that you can buy it if you have money, you must get the purchase qualification.
When this batch of tea is used up, there will be tea merchants who will start selling goods in the group, and every time they will sell hundreds of yuan or thousands of yuan, as long as someone sells and someone collects, the tea will go up, which is very important.
Imagine that you are a tea merchant in Fangcun, and you see that this tea sells for 40,000 yuan today, 50,000 yuan tomorrow, and 70,000 yuan next week, how will you feel?
Isn't that a fantasy?Isn't it faster than selling tea, and more exciting than buying **?Hurry up and buy it!
Behind the concoction of Chang's tea, three high-end teas have been launched one after another, each of which is as high as tens of thousands of yuan, and each tea is **every day**, but these high-end teas are still reluctant to sell, and they always see people buying in the group.
As the tea ** gets higher and higher, more and more people participate, and the plate gets bigger and bigger, Chang Ji Tea Industry has launched the 5th high-end tea, which is priced at 52,000 yuan per cup.
This time, however, after the tea merchants bought the teahouse, they suddenly realized that things were not going well:
Those shouted"Don't believe it"None of the people who went to collect tea disappeared.
The final result is that the tea ** that was originally 50,000 yuan per mention was reduced to 2,000 yuan and no one bought it, and the blood in the heads of the tea merchants instantly cooled down and lost their confidence.
Old routines, new tricks.
In fact, this kind"Financial tea"Not new at all, it has long been"famous"The old trick.
One of the key figures to be mentioned here is Wu Yuanzhi, the founder of Taetea tea.
In 2004, the former state-owned Menghai Tea Factory was restructured"Senior financier"Wu Yuanzhi bought the control of Menghai Tea Factory with 100 million yuan.
Since he is an elite in the financial world, of course, there are ways to play in the financial world, so Wu Yuanzhi brought the financial world to drink tea.
Originally, Taetea was just an ordinary Pu'er tea and there was nothing special about it, but Wu Yuanzhi's packaging skills were superb"Yunnan Pu'er Tea, Ruigong, Beijing"The story is decorated, plus the publicity hosted by CCTV, Taetea tea"Tea Moutai"'s reputation spread. "Tea Moutai"The reputation is far and wide, and the value has risen again and again.
And the ones we mentioned earlier"Financial tea"set, Wu Yuanzhi packaged Taetea as a luxury product, turned it into a financial tool, and even developed a special one"** "Trading platform.
People buy Taetea not really to taste the charm of aged Pu'er, but to look at the ** picture every day, that is, to wait for the appreciation, and throw it away when they make a lot of money.
Of course, as always"Financial tea"Compared with the old form, this time Chang Shi Tea also has some new ways to play.
On the one hand, Cheung Kong Tea is more cautious.
In the past, if these tea producers wanted to finance their own tea, they first had to make a commitment that their tea had collection and investment value, and was willing to take it back from the tea merchants.
This time, although Cheung Kong Tea Industry gave a verbal agreement, it did not leave a written proof, and the pressure from the tea merchants could not prove that the other party had a ** commitment.
On the other hand, Changxi tea makes it even more delicious.
In general, this kind"Financial tea"of longer running times - after all, to get the money circulating, you have to lift the plate first.
But this time, Changshu tea appeared in front of the world, until the turmoil occurred, it took less than three months, which means that the tea merchants did not react at all, and most of the tea merchants cut leeks.
Are they speculators, or are they cut off"Innocent leeks"?
Let's get back to the original question:
Since it is an old trick, everyone should be mentally prepared, why are so many tea merchants fooled?
At the end of the day, these tea merchants belong"Knowing that there are tigers in the mountains, he prefers to go to the tiger mountains"of the group, it was originally"Stir-fried tea party"。
Fangcun is known as China"Tea Wall Street"It's been a long time, who is the real angel in white?
We have long been surprised by similar routines, except that the figure of the tea merchant is someone else's interest rate, and the figure of someone else is the capital of the tea merchant.
At first, everyone had it"Take it when you see it"The idea of not being hit by the stick in the end, but the tea ** is too tempting, and the dream of making a fortune is too close to himself.
Especially this time, Changshu tea does not play cards according to the routine, and it will only take a year or two for people to play financial tea, but Changshu tea began to cut leeks for more than two months, so the tea merchants did not react.
From another point of view, in the past, people ran the tea business honestly, worked hard for a whole year, could not earn a few dollars, and had to cope with the high rent in Fangcun.
When the financial tea arrived, Pandora's box opened:
Countless stories of getting rich overnight began to emerge in Fangcun, some people made 100,000 a day, some people made millions a day, and who else was willing to go to great lengths to sell tea piece by piece?
This may also be the case"Financial tea"The roots of the plan: everyone is a participant, everyone prays not to be the last loser, but they always walk by the river, where there are no wet shoes.
Write at the end: in"Financial tea"Behind the constant destruction, the greedy nature of people is exposed.
There is a fine line between being a millionaire and being penniless, the key is to rely on yourself, remember"Tea doesn't think about food", and certainly not leeks.
Kunpeng Project.