Most of the optimization is carried out around the whole site, so the whole site SEO optimization is currently a more popular job in the industry, compared with single-page optimization, the whole site SEO optimization can get more traffic keywords to show, and the function is much better than a single page, and many of the whole site SEO optimization is mostly enterprises, all hope to be able to use** Show yourself in an all-round way, so a single page is more suitable for optimizing a specific product, and the whole site SEO optimization is more suitable for all-round and multi-level display, since the whole site SEO optimization is the current mainstream optimization work, then it is necessary to carefully analyze the specific work content of the whole site SEO optimization in detail, in order to prevent the whole site SEO optimization is not in place.
The first thing to do in the specific work of the whole site SEO optimization is to set the domain keywords, without keywords, the whole site SEO optimization work can not be carried out, according to their own product characteristics, industry field to set the keywords that need to be optimized, which is equivalent to setting a goal for the whole site SEO optimization, so that the optimization is more directional.
The setting of TDK is particularly important for the SEO optimization of the whole site, and it is also a thing that many **optimizers must do first, T refers to**title, D is the keyword, and K is** Description,Learn to set up TDK when the basic introduction of the whole site SEO optimization,It is also an important factor affecting the ranking,Only if the TDK is set more reasonably and the search engine friendliness is better, you can get a good ranking display in the later stage,It can be said that the setting of the TDK is to lay the foundation for the future SEO optimization of the whole site,It is enough to see the importance of its work。
Building a good link structured data plays an important role in the SEO optimization of the whole site, what is a good link structured data, in fact, it is a good URL link hierarchy designed for the first time, and it can also be recognized that the search engine-friendly link structure is a flat link structure, and the article is uniformly archived under a column and the column page can effectively pass the weight to the first homepage, so that the main keywords optimized by the home page can be displayed in a good ranking.
The next thing to do is to lay out the words on the whole site, the purpose of the words is actually to improve the relevance of the keywords, add the keywords you want to optimize in different places of the main content, so that the search engine thinks that the relevance of the words is better, so as to improve the keyword ranking, for the words, you should pay attention to the words that appear in the sentence should be clear semantics, the reading flow is smooth, the keyword layout in the order of the web page should appear in the "z" shape, in addition, you should also pay attention to the page keyword density of the word, generally 2% 8% is appropriate.
The construction of external links should ensure that the external links are the same as the keyword fields optimized by the site, and at the same time, we should try to choose high-weight, high-traffic platforms to publish external links, and external links should be published in the form of anchor text as much as possible, and at the same time, we should pay attention to whether the link is added with nofollow attributes, and secondly, external links can also be published in the form of text external links and external links.
Whole site SEO optimization is the current mainstream search engine optimization, which requires the best optimizers to be familiar with the specific work content of the whole site SEO optimization, avoid the confusion of the optimization sequence, and prevent the occurrence of the situation that the whole site SEO optimization is not in place, but as the old saying goes, "a good memory is not as good as a bad pen", so many professional SEO personnel will build a daily SEO optimization log of the whole site, analyze and record the work content, in short, if you want to do a good job in the whole site SEO optimization, you also need to optimize the personnel to do everything.