ARCFOX Alpha T5 was launched
When the progress bar of 2023 is in the last week, the mentality of migrant workers will inevitably be relaxed, but the clockwork of the automotive industry is still tight, and 2023 will come to an end with a round of new car launches.
On December 27th, ARCFOX Alpha T5 chose the 94th floor of the Shanghai World Financial Center, a famous landmark in China, to be listed, on the one hand, it is convenient to use Shanghai Lujiazui, a land where every inch of land is valuable, to attract attention, but more of the highest expectations for this product are revealed in my heart.
Compared with the pre-sale given at the end of November**,The final price of Alpha T5 still gritted its teeth and gave a certain degree of reduction,In addition to the entry model,The remaining three models each dropped by 4000 yuan。 Although the decline is not enough to cause too much applause at the scene, but the Alpha T5 is undoubtedly the most competitive market segment of new energy products, in this ** range, even if it is more cheap than 1,000 yuan, it will effectively translate into a huge market lethality. However, even so, Alpha T5's ** still maintained the same level as the main opponent, and did not adopt the suicidal strategy of "kill 800 enemies and damage 1000 self".
In the range of 150,000-200,000, there is a wide choice of new energy products, in addition to BYD Yuansong PLUS EV, Galaxy L7, Deep Blue S7, Leap C11 and other independent top streams, and even Volkswagen ID4The actual ** also falls in this range,Shoulder the "hope of the whole village"Extreme Fox Alpha T5It is not easy to achieve what you want.
In this wave of involution frenzy in 2023, Jihu is faltering, and it is gradually moving away from the first place in new energy that it once had, but it still maintains a very positive attitude. First of all, in June, the ARCFOX Alpha S T Forest Edition was launched, which lowered the ** threshold of 250,000 yuan for the previous two products to 180,000 yuan, keeping up with the pace of price involution. This was followed by 13 in September180,000-16The affordable price of 980,000 yuan ** launched a pure electric MPV Koala focusing on the concept of intelligent parenting, which should have been a niche product, but it has boosted the market performance of Jihu. It's just that compared with the great progress of the new and old opponents, these heavy punches of Jihu can't play a role in breaking the game and solving the dilemma. From January to November 2023, the cumulative sales volume of Jihu will only be 21,457 units, which is only half of the monthly sales of brands such as Ideal and Aion. At present, JiHu is in urgent need of a popular model that can catch up with the mainstream team in terms of sales, and it needs to drive the brand through popular products to bring JiHu back to the field of vision of consumers, and Alpha T5 is this "chosen son".
Dai Kangwei, Secretary of the Party Committee and General Manager of BAIC BJEV, introduced at the pre-sale press conference, "When developing the definition, Alpha T5 is defined as a new quality of life to meet the needs of Chinese families, a hexagonal warrior to protect happiness, and a good partner to help families in multiple scenarios such as parenting, self, work, and socialization."
Design and practicality are the hexagonal warrior's first selling points. In terms of styling design, Alpha T5 adopts the design concept of "walking towards the light", the style pursues simplicity, compared with Alpha S T, its appearance is less unconventional components, more mainstream, and more in line with public aesthetics. In addition, the dynamic styling of the Alpha T5 also brings the lowest drag coefficient of China's pure electric SUV products, 0245, the energy-saving effort falls in every detail.
In order to perfectly meet the various scenarios of family cars, the interior space is the most basic part. The Alfa T5 has a length of 4690mm and a wheelbase of 2845mm, with an axle-to-length ratio of nearly 61%. The length of the car can be used 1793mm, the longest in the same class, 69% of the space utilization, the best in the same class, although the front and rear legroom is not the best in the same class, but it is extremely easy to crush the same level of fuel models in the same level of BBA. Alpha T5 adopts a large opening and regular shape design in the luggage compartment, with a conventional space of 400L, and the loading space can be expanded to 1546L after the second-row seats are folded down, plus 21 storage spaces in the car, in terms of space and practicality, Alpha T5 can easily get high scores.
The interior of the Alfa T5 is also dominated by a simple style. The traditional instrument cluster has been eliminated in the car, and instead the image size can reach 22The 8-inch HUD makes the information clearer and easier to read, and the most important thing is to keep up with the popularity of new energy products. The interior of the car is equipped with 156-inch large screen, and with Qualcomm Snapdragon 8155 chip blessing, in addition to supporting QQ**, Himalaya and other essential items, it also has on-board KTV, Migu fast travel and other icing on the cake entertainment functions, adding a little bit of flirtation for young consumers. In addition, Alpha T5 also has a unique programmable cockpit in the same class, supporting air conditioning, doors and windows, lighting, seats, navigation, voice, photography, ** and other 17 categories of 93 atomic functions of free customization, making daily use more convenient.
Perhaps due to cost constraints, the Alpha T5 did not fit Huawei's hotspots in terms of intelligent driving, but the U360 Tracker perception technology developed in conjunction with Aptiv can also achieve a high level of L2Level 5 intelligent assisted driving experience. Alpha T5 parking system is particularly worth mentioning, its perception hardware consists of 4 surround view cameras + 12 ultrasonic radar, there is no difficulty of ordinary standard parking spaces only need 25 seconds to park in one step, the completion time is faster than the same level30%, and as for extremely narrow parking spaces, corner parking spaces and other difficult parking spaces Alpha T5 can also "punch the old driver", silky parking.
In terms of power, the Alfa T5 offers two versions of the drive motor with a maximum power of 185 kW and 200 kW, matched with a 65 kWh lithium iron phosphate battery and an 80 kWh ternary lithium battery, respectively, for a range of 520 km and 660 km (CLTC mode). After all, it was originally positioned to serve families, so the performance of the Alpha T5 is not aggressive in terms of power performance, but the 660 km range version still has a lot of highlights, which is enough to compete with any rival in the same price range. In addition to the 80kWh CATL ternary Shenxing super rechargeable battery, the self-developed Jifeng power equipped with silicon carbide (the motor efficiency reaches 98%, and the control efficiency of silicon carbide reaches 995%), equipped with a heat pump system, to achieve 13 energy consumption per 100 kilometersIn addition to 9 kWh, the 660 km version of the Alpha T5 is the only product in the same price range with an 800V high-voltage overcharging platform, which can achieve 135 km of fast energy replenishment in 5 minutes, 260 km of 10 min of energy replenishment, and only 10 minutes of range anxiety if the symptoms are more obvious**.
For the 500V charging pile on the market, an intelligent booster module has been developed, and the Alpha T5 is also equipped with a fast charging boost system as standard, which can automatically identify the charging pile voltage when charging, and if it is a 500V pile, it will automatically start the fast charging boost system, which can also be charged quickly.
Like the Polar Fox Koala, which is known as the "baby walking artifact", this time the Alpha T5 still takes the concept of a healthy and safe cockpit as the main promotion, the whole car uses healthy and environmentally friendly materials with zero aldehyde and zero benzene, and the seats, steering wheel and armrest box skin are also made of anti-allergic ecological and environmentally friendly materials, plus the cockpit interior made of teether-grade materials, which is lower than the electromagnetic radiation ...... of mobile phonesThese have become the differentiating characteristics of Alpha T5 among many competitors in the same class, and it also caters to the needs of mother-and-child or parent-child scenes in the family.
According to data, the sales of new energy vehicles priced at 150,000-200,000 yuan are expected to be about 2.2 million units in 2023, an increase of about 61 over the same period last year4%, so this huge tempting cake has also attracted all mainstream car companies to hunt it. Although the ARCFOX Alpha T5 has a martial arts body and is known as the "hexagonal warrior", in terms of brand aura and brand attention, the current ARCFOX is obviously at a disadvantage and cannot empower the product, so the breakthrough cannot be expected to be solved after improving the product power.
In 2023, Jihu has obvious changes, basically abandoning the previous beautiful "rushing" reverie, from the Alpha S T Forest Edition, Koala, to this Alpha T5, JiHu not only has a more pragmatic product strategy, but also a significant downward migration of the ** strategy. According to the latest data, as of the end of September 2023, JiHu Auto has a total of 112 dealers and 214 operating stores, covering a total of 67 cities, and the coverage rate of third-tier cities can also reach 70%.
After the continuous improvement of the product series and a more pragmatic attitude, JiHu's 2024 will definitely have a big leap forward compared with 2023, and as for how big the improvement is, the fortune of Jihu 2024 will first fall on Alpha T5.