Recently, known as BYD's "most beautiful SUV" Song L was officially launched, the car is positioned as a hunting SUV, including 550km beyond the type, 662km excellence, 602km four-wheel drive excellence type including 5 versions, the official guide price of 18980,000-24980,000 yuan. It is worth noting that the official selling price of Song L is about 30,000 yuan lower than the pre-sale price, and the current cumulative order volume has exceeded 280,000 units.
BYD's "most beautiful SUV" is officially priced at 30,000 yuan lower than the pre-sale price
Since its debut at this year's Chengdu Auto Show, BYD Song L has attracted much attention from the industry. In terms of styling, Song L adopts the new generation of "Pioneer Dragon Face Aesthetics" design language of Dynasty Network, and the decorative parts officially called "Dragon Teeth" are added on both sides of the front grille, and the 3D three-dimensional dragon whiskers of Longjing headlights are known as BYD's "most beautiful SUV". The new car will also be available in six body colors to meet the needs of different consumers.
From the configuration point of view, Song L is based on BYD E platform 30 build, using CTB battery body integration technology, the maximum output power is 380kw, and the acceleration from 000 kilometers is 34 seconds. In terms of intelligence, Song L is equipped with three major configurations: DiLink intelligent cockpit, Dipilot intelligent driving assistance system, and digital key intelligent entry.
At the end of October, BYD Auto's official Weibo announced that Song L officially opened pre-sale, and the pre-sale ** was 220,000-280,000 yuan. After the announcement of the pre-sale, it sparked heated discussions, and some voices believed that Song L's pricing was too high, which would weaken the competitiveness of the product and was not conducive to its occupation of the market.
The official price has dropped by more than 30,000 yuan compared with the pre-sale price, and many consumers who complained about "really expensive" have also changed their words to call Song L "really fragrant". According to industry analysis, after the price reduction, Song L's competitive situation is very different from before, whether it is product power or cost performance, it can be said that it is crazy.
It is worth noting that before Song L released the official **, some potential competitors such as Xiaopeng and Zhiji made adjustments in terms of **. For example, the price is 2099-27.690,000 Xpeng G6, the overall price of the terminal is reduced by 10,000 yuan;22.The Zhiji LS6 is sold from 990,000 yuan, and the actual price is about 21790,000.
At present, the order volume of Song L has exceeded 280,000, the product matrix of Dynasty Network has been further improved
Since the beginning of this year, BYD's sales have been rising. According to the latest sales data released on the evening of December 1, in November, BYD's new energy vehicle production totaled 31650,000 units, compared to 230,000 units in the same period last year;Sales in November were 30190,000 units, a record monthly sales of 230,000 units in the same period last year. Following October this year, BYD's monthly production and sales continued to remain above 300,000 units.
Previously, Wang Chuanfu, chairman and president of BYD, had said that "BYD's goal this year is to become China's largest automaker, with a sales target of 3 million vehicles." At present, BYD's cumulative sales from January to November have reached 26720,000 units. This means that in order to meet the annual sales target of 3 million units, BYD will need to sell about 330,000 units in December.
Specifically, Dynasty Network and Ocean Network are BYD's most popular brands at present. In November, BYD Dynasty and Ocean series sold a total of 288501 units, a year-on-year increase of 274%。"The competition in the new energy vehicle market is becoming increasingly fierce, and the difficulty and pressure on BYD to challenge the sales target of 3 million units will further increase. This requires further efforts from the two brands of Dynasty and Ocean. Industry insiders analyzed.
As BYD's blockbuster model in the last quarter, the release of Song L can be described as very timely. Industry insiders said that in the price range of 180,000-250,000 yuan, Song L has completed the filling of the gap in the field of personalized pure electric SUVs for young people, and the product matrix of Dynasty Network will be further improved.
At present, the order volume of Song L is very considerable. At the press conference, BYD officially said that Song L's current cumulative order volume has exceeded 280,000 units. Among them, 70% of the users are from young families.
Written by: Nandu Bay Finance Society reporter Qiu Moshan.