If you haven't heard of the ** battle between "Hema Fresh" and "Sam's Supermarket", please raise your hand!
If you think that "Hema Fresh" and "Sam's Supermarket" are fighting, please raise your hand!
If you think that "Hema Xiansheng" is not fighting a ** war, it is attracting traffic to your own private domain, please raise your hand!
It is believed that "Hema Fresh" is a "commercial 5."0 mode "Prologue, please raise your hand!
If you know that "Hema Fresh" ** goes to school to play community operation and play service, please raise your hand!
This is the information gap.
What is the use of knowing different information for you?
Let me first briefly introduce the "Hema Fresh ** Battle".
Hema is fresh, backed by such a majestic tree, and this year's new moves are frequent, because the world has really changed, and the new continent is really not found on the old map.
First of all, Hema Xiansheng, put down his body, and started the most direct ** battle with Sam head-on.
A box of 1kg durian mille-feuille cake dropped directly from 128 to 99 yuan.
And Sam chose to fight, lowering the ** to 989 yuan, 1 cent cheaper than Freshippo. As a result, Hema looked at it and continued to drop, 89 yuan.
After a few rounds of fighting, Hema simply dropped to 79 yuan. And promote the campaign to more of the same products in Sam's 15 cities, such as air-dried beef jerky, Thai soda, and so on.
The second action is also related to **. Hema launched a comprehensive price reduction in offline stores in October.
Hema fought the battle of "moving mountains", and at first the whole market thought it was a short-term activity. On October 13, Hema announced at the same time on various official online channels such as Douyin and Weibo:
More than 5,000 products in Hema offline stores across the country have been reduced in price, and the campaign is valid for a long time. The title of the official announcement is also very high-profile, just "Please visit a very cheap Hema horse".
Of course, this kind of price reduction activity is mainly aimed at dairy products, biscuits, and instant food, and the average reduction is about 20% - this is not a proper drainage design!
What is the third action?Learn to jump into the sea tavern to play community operation.
One day, the manager of Hema sent a notice saying that the store was going to organize an offline sketching activity for the children, and asked teachers from a nearby art training school to teach the children to draw delicatessen stalls, king crabs, or other landscapes in the Hema supermarket. Family Solitaire Sign-up with time.
This case of "Hema Fresh" is to give you a look at business 50 Typical cases of wealth creation model, don't find it difficult to understand. Ordinary people can't imitate it. Learn about Business 5The historical development of the 0 mode, you will understand it better.
From Business 10 times to say.
In the era of reform and opening up to 2002, there is a relative shortage of products, and it is in the period of demographic dividend and low-cost dividend. It's a proper seller's market. In this era, if you want to start a business and make money, you don't need to think about product differentiation at all. If you are bold, you can make money.
Next Business 20 times.
At this time, everything from small drinks to large household appliances began to pay attention to brands, such as Gree, Midea, and Jianlibao at that time, all of which rose in that era.
With the increasing number of brands, everyone's choices have become more and more, and the market has gradually transformed into a buyer's market.
Brand involution, come to business 30 times.
If you want to start a business in this era, you have to subvert all the traditional logic of sales channels and brands.
So there was **, JD.com. In the past, as long as you had a brand and controlled the channels by yourself, even if you were a leading businessman, you could lie down and achieve high profits. But when it comes to business 30 era, the era of e-commerce network platform, where entrepreneurship can be separated from 20 thinking limits, can rely on this era to make a fortune, at this time the entrepreneurial logic becomes to choose an industry to deepen a category, to achieve single product explosion.
At this time, commodities still rely on middlemen to make the difference, and all of them are eliminated and subverted. So if you want to start a business, don't go against the trend, there is no fixed industry and product, only the trend!
Business 40 times.
It is since the ** era, and it has subverted the traditional e-commerce, a live broadcast of a super Internet celebrity can be worth hundreds of millions of transactions of an ordinary listed company, but in the traditional offline model, if you want to achieve such a performance, it takes at least a team of thousands of people to do it. But since the ** era, a live broadcast, an IP and ten people can be easily completed, this is business 40 times.
So what is Business 5What about the 0 era?
You find that what used to make money on e-commerce platforms has become difficult to doIn the past, it was also difficult to make money by doing short ** and live broadcasts.
It is because of a single venture that it has become more and more difficult to make money. Therefore, it is necessary to create a global entrepreneurship model, for example, a certain bucket may not make money, but the traffic is imported to other platforms, or its own private domain platform, you can make money, and so on.
So now the money-making thinking of entrepreneurship has completely changed, if you only have a profit model, then it is difficult for you to fight with this kind of mastery of more profits, you such as people do not rely on the front end to make money at all, you can take the cost, take the loss of money ** to compete with you, do you dare to fight with others?Therefore, under the trend of the times of this global entrepreneurship model, many people are bound to be eliminated.
That's Business 50 entrepreneurial model, why the lower the ** or even close to the cost price, is not that the economy is bad, but another manifestation of economic prosperity.
Do you understand this historical change?Every time you involute, a new change will be born, and you can make money at the forefront of the change.
"Hema Fresh" uses products with reduced prices to attract traffic, and there are explosive products and profitable products at the back end. I also started to do the service. That's the trend. Do you still think that personal entrepreneurship is not landing?
First of all, this is an era suitable for every individual entrepreneur. "The Book of Navarre", a book that is out of the circle. Navarre asserts: "Through the Internet, everyone can find their own audience. By expressing yourself uniquely online, you have the opportunity to spread happiness, build wealth, build products, and start businesses. "Because the Internet platform can amplify, scale and replicate everyone's products. And this is the logic of the rich creating wealth. Copy a product of time into countless portions in order to have as much "after-sleep income" as possible. The great age of the Internet, the most friendly era for ordinary people.
So, don't you want to take action to start a business?There are so many powerful people, they have told you, and so many grassroots have counterattacked!As long as you keep reading about those who have started businesses on the internet, you will find that you can too. If you don't want to make any products, you can't think about how to design drainage products, back-end explosive products, and profitable products. How to drain traffic, how to make money. That's right.
Light Entrepreneurship Landing Manual", will escort your entrepreneurship, the most cutting-edge trend plus the landing of the "Light Entrepreneurship Manual", you are the lucky one of this era, it is you!
That's why information is so important, and every era earns money by poor information, and they are all people who are at the forefront of trends!