Looking back on the liquor market in 2023, the light-flavored liquor has ushered in rapid development, showing a trend of all-round development. Shaanxi Dukang Liquor Group (hereinafter referred to as "Baishui Dukang"), as a typical representative of fragrant liquor, will firmly raise the banner of "great country fragrance" in 2023 with high-quality products, forums with in-depth analysis, and blooming on domestic and foreign stages, accelerating its transformation from a "historical famous liquor brand" to a "national well-known brand". 
Counting the brand building actions since Baishui Dukang in 2023, many international and professional events such as China International Wine Industry Expo, China International Consumer Goods Expo, China Grain Trade Conference, and National Sugar and Wine Fair will appear in the construction process of Baishui Dukang. Since the beginning of this year, Baishui Dukang has frequently appeared in many domestic and foreign industry events with its full range of products such as "Baishui Dukang", "Thirteen Dynasties Series" and "Liquor Sea Aging Series", which not only demonstrates the charm of its core products and brand development strength, but also fully demonstrates the international vision and place occupation of Baishui Dukang, and its brand awareness has risen sharply, successfully interpreting the brand charm of "Great Country Fragrance", and continuously sending the voice of Baishui Dukang for the high-quality development of China's liquor industry to the whole country and the world. 
One after another on the international stage
Baishui Du Kang continues to interpret the "fragrance of a great country".
Chinese liquor has been exploring the direction and path of internationalization, especially in the context of the current competition in the liquor industry entering the "deep water area", and integrating with international standards has become an important competition track for the development of liquor brands. In 2023, Baishui Dukang, who has a foresight, can be described as a "young man in fresh clothes and angry horses, and a good time with high spirits", firmly seizing the opportunity of the 10th anniversary of the "Belt and Road" initiative and the development opportunity of national brands "going global", shining on the "international stage" one after another, and spreading the unique charm of Chinese liquor and national brands to the world. 
Looking back on the internationalization of Baishui Dukang in 2023: In January, Baishui Dukang appeared at the 6th Boao Enterprise Forum and won the "2022 (Industry) Mark Brand";In February, Baishui Dukang Chao Liquor and Chao Brand Red Sorghum Liquor attracted widespread attention at the "2023 Zimbabwe International ** Expo Promotion Conference";In March, Baishui Dukang's products were awarded the honorary certificate of "Designated Wine for the 33rd Anniversary Reception of the Republic of Namibia".In April, Baishui Dukang made a wonderful appearance at the Chengdu Sugar and Wine Fair and the 3rd Consumer Expo, and also won the honorary title of "Brand Value Communication Enterprise" at the 5th China Industry Integration and Development Summit ForumIn May, WhiteWater Dukang brought a series of products to the 26th Charity Dinner of Commonwealth Member States, which was well received by foreign ambassadors. In June, Baishui Dukang deeply participated in the 9th Xinjiang International Sugar and Liquor Commodity Trade Expo and the 7th China Time-honored Brand (Shandong) Expo, which attracted widespread attention. In July, Baishui Dukang appeared at the 2023 Envoy to China Voyage City and Asia-Africa Economic and Trade Cooperation Fair, attracting great attention from Chinese and foreign guestsIn August, Baishui Dukang shined at the 5th China Grain Trading ConferenceIn September, Baishui Dukang was successfully selected as the "10th Anniversary of the Belt and Road National Gift Brand".In October, the 20th China Time-honored Brand Boutique Expo 2023;In November, Baishui Dukang shine......d at the 6th CIIE
Overall, whether it is due to the excellent product quality or excellent brand culture of WhiteWater Dukang, WhiteWater Dukang has been shining on the international stage with different "attitudes" from January to November 2023. And Baishui Dukang, which has stepped onto the international stage, represents not only Shaanxi liquor, but also Chinese liquor. At the same time, it can be seen from these frequent international brand actions that Baishui Dukang is constantly exploring the international market, enhancing the brand voice, and constantly presenting the confidence and charm of Chinese liquor culture and national liquor brands to the world.
Constantly appear in domestic events
WhiteWater Dukang continues to tell the story of Whitewater Dukang
Frankly speaking, the development of any brand is from small to large, from the local to the country, and then from the country to the world, and Baishui Dukang is no exception. As a representative of Shaanxi's fragrant liquor, the development of Baishui Dukang not only draws strength from Shaanxi's profound historical and cultural heritage of liquor and natural natural geographical advantages, but also starts from Shaanxi, constantly carries out brand promotion, and continues to output the story of Baishui Dukang. 
Since 2023, on the one hand, Baishui Dukang has deployed brand promotion advertisements in different regions such as Shaanxi and Shenzhen, and has also made full use of the CCTV national platform and network media such as ** to promote the brand in an all-round and three-dimensional way, enhancing the brand's popularity and influence nationwide. On the other hand, it also participates in sugar and wine fairs, sponsors various events, holds Baishui "Du Kang Cup" calligraphy art temporary exhibition activities, China Millennium Du Kang ancient temple fair cultural festival, and hosts the fragrant liquor summit forum on both sides of the Yellow River, etc., to interpret the brand responsibility and responsibility, and show the style of "great country fragrance". At the 2023 Spring and Autumn Sugar and Wine Fair, Baishui Dukang further enhanced the brand influence of Baishui Dukang nationwide and spread the brand story of Baishui Dukang through product display and introduction, in-depth docking with distributors, etc. Most importantly, on June 29, 2023, the 4th Yellow River Fragrant Liquor Summit Forum and Baishui Dukang 2023 Annual Cooperation Conference was successfully held. 
It is not difficult to see that in 2023, Baishui Dukang will continue to increase advertising investment, establish a rich communication matrix, hold major events, etc., and form a strong publicity offensive with high-frequency display and intensive brand display across the country. Deeply rooted in the fertile soil of Shaanxi Province and radiating to the whole country, Baishui Dukang is blooming with a more distinctive brand image, blooming with the brand light of "great country fragrance". There is no doubt that in 2023, from domestic to international, Whitewater Dukang will continue to move and develop non-stop. Of course, in 2023, Whitewater Dukang's brand development actions will not stop there. Since the beginning of this year, Baishui Dukang has also established school-enterprise cooperation with Weinan Normal University to lay out talent strategies, and has also won many honors such as "The 10th Anniversary of the Belt and Road National Gift Brand", "2023 China Fragrant Liquor Qingding Award High-end Logo Product", "2023 Asia (Liquor Industry) Consumer Trust Brand" and so on. 
At the same time, Baishui Dukang is also using a series of actions in 2023 to convey to the industry, the whole country, and the world that Baishui Dukang will continue to focus on quality improvement, brand promotion, etc., continue to release brand potential energy, help the development of fragrant liquor, and write a gorgeous chapter of Baishui Dukang's "great country fragrance" to the whole country and the world, and contribute to the strength of Baishui Dukang for China's national liquor brand to "go global".