In recent years, China's automobile industry has developed rapidly and has become the world's most advanced new energy market by leaps and bounds. Recently, Miao Wei, member of the Standing Committee of the National Committee of the Chinese People's Political Consultative Conference, deputy director of the Economic Committee, and former minister of the Ministry of Industry and Information Technology, shared a data at the 18th China Automobile Industry Forum in 2023: At present, the penetration rate of new energy vehicles in China will reach 28 in 20222%, exceeding the target of 20% set in the 14th Five-Year Plan three years ahead of schedule, and the penetration rate of new energy vehicles in China's passenger car market is expected to reach more than one-third this year. The electrification of China's automotive market is a foregone conclusion.
However, with the continuous improvement of the market penetration rate of new energy vehicles, the "tide" of blind expansion of the new energy vehicle industry in the early days has also receded, and the accumulation of pure quantity can no longer bring any advantages, and those empty "naked swimmers" are also accelerating their exit. Therefore, whoever can achieve real high-quality development in the energy transition period can pass through the fog to reach the other side. In such a wave of the times, Toyota chooses to stand with consumers. The desire of the heart is nothing more than to create greater and more happiness.
Under the guidance of the concept of "happiness in mass production", Toyota has gone all out to promote all-round electrification and intelligent development. From the perspective of top-level design, Toyota has tailored a value chain from technology research and development to production to service for Chinese users, striving to transform from an automobile brand to a mobility company, bringing many excellent products and services to Chinese consumers to meet the travel needs of different scenarios.
From the perspective of the location conditions of the single market, China has a vast territory and diverse climates, but it generally presents the characteristics of less oil and rich coal energy and a diversified user group. Based on such environmental considerations, Toyota did not push for a single technology path like most new energy starters, but chose a variety of power technologies to advance together. Whether they choose pure electric, plug-in hybrid, or even more advanced hydrogen applications, consumers can find the right model in Toyota's product list. Growing up with tens of millions of users for decades, Toyota knows that the real companionship is not discipline and persuasion, but the comfortable enjoyment and choice tolerance created with technology and strength.
The surging wave of electrification has arrived, and the "knockout game" of China's new energy vehicle market has also been opened simultaneously. "The joint venture is not good for new energy" and "independent brands should drive the joint venture brand out of the market" are endless. While we witnessed the scenery of some high-rise buildings rising from the ground, we could also catch a glimpse of the dust raised by the collapse of some buildings. More and more fresh cases are proving that the upward movement of the brand is inseparable from its own research and efforts, and it also needs to conform to the process of history. For Toyota, only by taking root in the local market and comprehensively promoting the transformation of electrification can it continue to effectively give full play to the long-term advantages of Toyota's brand in terms of excellent quality, technological innovation and excellent service, and maintain the initiative in the new stage of development.
It is true that the introduction of electrification technology is not new to Toyota, on the contrary, the global sales of Prius models have proved the mature application of gasoline-electric hybrid technology in Toyota's product system and excellent environmental adaptability. Based on the personalized needs of domestic users, Toyota's intelligent electric hybrid technology is not self-contained, but continuously improved according to the experience of thousands of users.
At present, the intelligent electric hybrid dual engine technology has developed to the fifth generation, which has achieved a comprehensive evolution and upgrade in electric drive performance and intelligence, providing stronger power and longer cruising range for the vehicle, while also more in line with the Xi habits and oil conditions of domestic consumers. It is understood that Toyota's intelligent electric hybrid lineup will continue to expand, not only on Corolla, Lei Ling and other models, but also in the future will be further popularized to all fuel models of the Toyota family.
In terms of the accumulation of pure electric models, the pure electric sedan BZ3 and the pure electric SUV Bozhi 4X have made excellent examples. With excellent range, lower energy consumption than their peers, and Toyota's usual reliable quality, they are accelerating to become an important part of smart urban mobility.
In the rapid development of on-board intelligent technology in the past two years, Toyota has also come up with the strong integration and optimization capabilities of traditional manufacturers. First of all, in terms of driver assistance, Toyota's T-Pilot intelligent driving assistance system has been implemented in various family models, and has demonstrated excellent stability and smooth intervention experience in daily use. For passengers, the Toyota Space intelligent cockpit, which was planned and developed by the Chinese R&D team, brings a brilliant human-computer interaction experience. On the pure electric model BZ3, we can not only use voice recognition to smoothly operate various in-car functions, but also customize in-car function calls according to personal preferences, greatly simplifying the operation process during driving and taking the user's driving experience to a higher level. It is particularly worth mentioning that at this year's Guangzhou Auto Show, we saw a new generation of Camry equipped with 8155 chips. The addition of top-level hardware has brought objective growth space for the continuous evolution of new models in terms of intelligence.
Is the relationship between people and cars only a tool?Apparently not in Toyota's vision for future mobility. "Mass production happiness" should be good for everyone who needs to travel. With such a sense of responsibility, Toyota has accelerated the commercialization of autonomous driving technology, and the unmanned taxi service in cooperation with Pony.ai is now in operation in Nansha, Guangzhou. In the face of the travel needs of disadvantaged groups, Toyota adheres to:"mobility for all"The concept of accelerating the application of welfare vehicles in China. Not only did it bring a variety of welfare products to the Expo, but it also launched 240 welfare vehicles to assist athletes in the 2022 Winter Paralympics. At present, these cars are still active in the service work of the China Disabled Persons' Federation, so that more people with physical disabilities can enjoy a wider world.
Ten years of trees and 100 years of people, the introduction of any technology and the implementation of the strategy is not an overnight achievement, only by adhering to long-termism can we continue to mass produce more happiness and continue to bring more travel value. 2023 is just a full beginning for Toyota's electrification process, and adhering to the long-term development rhythm has accumulated thousands of user reputation for Toyota, and will bring more beautiful technologies and travel scenarios to Chinese consumers in the future. By 2025, Toyota will introduce 35 new electrified models, and 5 models in the BZ series will be introduced to China, and by 2025, Toyota will have as many as 10 pure electric models in China to meet consumers, bringing a variety of green and smart travel options. In addition, solid-state battery technology, hydrogen energy internal combustion technology and fuel stack technology are all accelerating, and the future Toyota family models will have more different flavors waiting for the market to taste.
Toyota is confident that by 2025, the brand will achieve its goal of 50% electrified vehicles. At that time, Toyota will bring the most suitable products to more and different consumers, so that "mass production happiness" can truly reach everyone.
For a long time, Toyota has been a firm practitioner of new energy technology, and in the face of the electrification changes in China's auto market, Toyota is embracing the changes with a more positive attitude and welcoming the baptism with unprecedented determination. From the perspective of top-level design, Toyota has accelerated its evolution around the three themes of "electrification", "intelligence" and "diversification", breaking the stereotype of Toyota's "stability", "tradition" and "rigidity" in the past, and reshaping Toyota's pioneer image in the era of electrification. In terms of user experience, Toyota not only attaches importance to the technology and quality of products, but also attaches more importance to the feelings of people in future travel scenarios, and is committed to bringing the most comfortable and intimate service experience to every user. Continuous evolution in the transformation is the long-term strategy and pattern of mature manufacturers.
If you pay attention to quality and comfortable personal experience in travel, and are willing to create more value for the ecological environment and human civilization, then Toyota's next new car will be very worthy of your attention.