On December 20th, Solendino (Shanghai) International released its motorcycle protective equipment brand Bike;Berik's 2023 annual revenue report, according to the report, the overall revenue of the brand in the first four quarters of 2023 is 24.1 billion yuan, a year-on-year increase of 127%, the brand's riding protective equipment business revenue accounted for 93%, and the total revenue was 19.9 billion yuan, a year-on-year increase of 134%, and other derivatives revenue was 41.98 million yuan, a year-on-year increase of 142%.
Bicker;Berik was born in 2002 by Mr. from ItalyMauricio and designer MrMr. Riccardo and Chairman of King Wo Group in Hong KongDereck co-founded the motorcycle equipment brand, which was registered in Europe, the United States, Japan and China in 2003. In the early days, motorcycle supplies such as motorcycle riding clothes and one-piece leather jackets were mainly used in domestic and foreign markets. mr.Berik Big Eye Logo motorcycle protective equipment designed by Riccardo focuses on the competition of major MOTOGPs, and officially entered the Chinese market in 2019.
With the impact of the 2008 financial crisis and the adjustment of brand strategy, Bike;Berik gradually gave up the operation of the domestic market, and as one of the brand initiators, Dereck Chin, chairman of Jinghe Group, focused on the development and production of the brand.
Bicker;In addition to providing professional track leather clothing, Berik (China) also provides split leather clothing, street cycling clothing, high-end rally clothing and other products, and will provide personalized customization in the future. In 2003, Berik entered the world market, focusing on the major MOTOGP arenasIn 2006, Brazilian star Alex Barros became the spokesperson of the Berik brandIn 2019, Berik officially entered the Chinese marketIn 2019, Chen Ling, a well-known female driver in China, became the spokesperson of the Berik brand in China.
In addition to that, Bicker;Berik is also an avid sponsor of motorcycle events, including in 2005, several runners such as Maki Nakano (No. 56 Kawasaki Factory Team), Alex Barross (No. 4 Car Camel Honda Team), Makoto Tamada (No. 5 Car Konica Minolta Honda Team) and several others. In 2007, Hector Faubel, Gabor Talmacsi, Lukas Pesek of the Bancaja Aspar team. In 2020, it sponsored the Xi'an Beastmaster Junior Motorcycle Team from China's early Moto GP racing school, which won the CSBK Team of the Year Championship and the top three in the CRRC modified 150cc class, to contribute to the cultivation of outstanding Chinese young riders in the future. (Zhang Xiaolong).