Looking at the circle of friends, this year's Christmas seems to be less lively than before, in previous years, it was a gift and a promotional activity of a business, which was very lively, and this year it seems that everything has stopped, and everyone is very quiet.
It's not something I'm alone, and my friends have told me that this year it seems like everyone is not going to be on holiday.
This is not an individual phenomenon, but a group trend, and everyone is very conscious and unified.
This reminds me of a point, everyone seems to care more about how life is going, and does not care about these flashy things, and the hustle and bustle of the past has come to an abrupt end this year.
The least incomprehensible thing is that often you rely on life, let individuals go up, and everything can be understood, after all, living in the present is the most basic and essential need, this is the real life.
Of course, these are some of the phenomena that happen to us as individuals, on the other hand, on the other hand, the decline in their business activities and business promotions is more worthy of our attention.
In previous years, whether it was a variety of offline **, preferential activities, or a variety of online full reductions, general coupons, but the trouble was extraordinary, although this year's online and offline activities were also done in the name of Christmas, but there were relatively many less.
From this phenomenon, we find that the relationship between enterprises and consumers is quietly changing.
Companies are looking for a more durable and healthier marketing model and taking a sustainable development route, while consumers are becoming more rational in consumption.
On the one hand, consumers benefit from a long period of market education, on the other hand, everyone really has little money in their hands, so every penny wants to be spent on the blade, no longer pursuing a flashy lifestyle, after all, to live well, survive, eat and dress warmly is the king.
At the same time, schools and some education and training institutions have also begun to downplay Christmas, and instead of blindly following Christmas as in the past, they have become more rational.
This shows that everyone has begun to pay more attention to traditional culture, which is a kind of cultural self-confidence and reflects the society's understanding of the essence of the festival.
Does all this mean that we don't value the holidays anymore?
No. This is just a subtle change in form, and everyone has begun to pay more attention to local festivals, such as New Year's Day and Spring Festival, which are our festivals and carnivals.
These festivals are not just buzzing on the surface, but they are lively from the heart, which reflects the awe and respect for traditional festivals, and we are all looking for a way to celebrate them that is more in line with our local culture.
Although this year's Christmas is not as lively as ever, it does not mean that there is less enthusiasm and celebration for the holidays.
It's just that we're more culturally confident and want to celebrate in a more mature way that is more in line with our local values.
After a few years of the epidemic, we have survived, knowing that everything is not easy to come by, and it is not easy to survive, we have become more mature, more rational, more concerned about some small details in life, and no longer blindly block things that are false and unreal.
Whether the shoes fit or not only the feet know, whether the life is good or not, only they know, everyone is more and more ideal, more and more pragmatic attitude to life, I think this is a good way of life.