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The new power automobile market reshuffle: Li Auto beats its competitors.
In February 2022, the domestic auto market ushered in a relatively cold month, especially in the field of new power automobiles, and major car companies have encountered the pressure of a month-on-month decline. This trend is mainly due to the impact of the Chinese New Year holiday, as well as the continued tension in the global automotive chain. However, in this "market winter", Li Auto still maintained a strong performance and successfully won the crown of the February sales list.
Li Auto is a must-have
In February, Li Auto delivered a whopping 8,414 vehicles, albeit down 31 percent month-on-month4%, but still managed to top the sales chart. Ideal ONE has become its biggest sales highlight, and the cumulative delivery has reached a staggering 144,770 units. This shows that Li Auto has successfully attracted the attention of many consumers with its product strength and ingenious market strategy.
What's more exciting is that Li Auto is brewing new moves. It is reported that they are about to launch the ideal X01 model, which is expected to further promote the growth of sales. This series of successes marks Li Auto's steady foothold in the new power market and lays a solid foundation for future development.
Nezha Automobile Suddenly Rose to the Top in February's sales list, with 7,117 deliveries of Nezha Automobile winning the second place, a year-on-year increase of 255%. This result was unexpected, which made Nezha Automobile successfully squeeze out Xiaopeng Motors and Weilai Motors, which were originally hot in the market, and firmly sat in the top spot of the second echelon.
Nezha Motors is not satisfied with its immediate success, they have ambitious plans behind them. In 2022, Nezha Automobile's delivery target will be as high as 150,000 units, and the first model of the Shanhai platform will be launched, Nezha S. This new action is expected to fill the gap of Nezha Automobile in the field of sedans and further consolidate its competitive position in the market.
Xpeng Motors has experienced short-term volatility.
Xpeng had a relatively weak performance in February, with deliveries of 6,225 vehicles, up 180% year-on-year, but down 51% month-on-month83%。Despite this, Xpeng said in the announcement that due to the technological transformation carried out during the Spring Festival, production efficiency has been improved, which will help speed up the delivery of orders. This means that Xpeng has only experienced short-term fluctuations, and is still expected to recover and remain competitive in the future.
NIO fell again
NIO's sales in February were still not out of the predicament, with 6,131 new cars delivered, down 36% month-on-month47%。Since July last year, NIO has been experiencing constant ups and downs in the sales list, and has not been able to maintain its leading position in the market consistently. The ES6, ES8, and EC6 in the product line seem to be difficult to support the market, and the new models ET7, ET5, and ES7 have not yet been mass-produced and delivered, resulting in NIO failing to achieve monthly sales exceeding 10,000 for two consecutive months.
The challenge of Leapmotor.
Leapmotor also encountered sales challenges in February, with 3,435 deliveries, down 57% month-on-month5%。Although Leapmotor delivered a total of 11,520 new vehicles in the first two months, the impact of the Spring Festival holiday was still significant. Leapmotor said that although the month-on-month data was not mentioned, the year-on-year data and cumulative delivery data were still remarkable.
Market competition has intensified.
Overall, the competition in the new energy vehicle market in 2022 will become increasingly fierce. The decline of subsidy standards has made new energy vehicles the most important, and the tension of the global chain has also brought challenges to new power automobile companies. Major manufacturers not only need to continue to innovate in product strength, but also need to flexibly respond to market changes to ensure that they are invincible in this fierce competition. In this major reshuffle of the automobile market, there may be more new power companies emerging to become a new round of leaders.