Recurring shopping is a business model that stimulates consumers to make repeat purchases in specific commercial services in the form of rebates or points. In the recurring purchase model, consumers will return a certain percentage of the amount or points for the goods they purchase, which can be used to purchase the goods again, so as to achieve recurring purchases.
Specifically, the operation process of the revolving purchase business model is as follows:
1. When consumers buy goods on the recycling platform, the platform will return a part of the energy value to consumers.
2. Consumers can use the returned amount or points to purchase goods again, thus forming a circular purchase.
3. The platform will reward consumers according to their consumption behavior and contribution value to motivate users to actively participate and contribute.
Hypothesis: A buy 2000 yuan products, then the platform will give 2000 energy value and a contribution value, the energy value can be used as a personal dividend pool, the contribution value can be used as a platform equity, the contribution value is based on the daily value, dividends, assuming that the platform turnover today is 2w, then the platform will put 10% into the dividend pool. Then the dividend pool is 2000 yuan, so assuming that the contribution value of the platform is 100 now, then the contribution value of the day is 2000 divided by 100 equal to the value of the shared value is 20 yuan, then a can get 20 yuan on that day, and the energy value will be deducted accordingly by 20 until the energy value of 2000 yuan is converted. This is a static reward system, and there is a dynamic reward system, if you want to know more about it, you can follow it privately.
The ways to play the recurring purchase business model include:
1. Create a platformThe revolving purchase platform needs to take out a part of the total turnover generated on a daily basis for platform-wide weighted dividends.
2. Establish a membership system:Provide consumers with exclusive benefits and benefits, such as member day activities, point redemption, etc.
3. Community marketing:By building a community, bringing consumers together to form a strong user base, and enhancing consumer trust.
4. Data analysis and optimizationThrough the analysis of consumer purchase behavior, we can understand the changes in consumers' purchasing preferences and needs, and optimize products and services.
The advantages of the revolving business model are:
1. Reduce costsBy optimizing the ** chain and reducing inventory costs, the circular purchase business model can reduce the operating costs of merchants and improve profitability.
2. Improve customer loyaltyBy providing high-quality goods and services, establishing a membership system and community marketing, the circular shopping business model can increase consumer loyalty and promote consumers' continuous purchase.
3. Innovation-driven:The circular shopping business model encourages merchants to continuously innovate to meet the changing needs of consumers. This innovation-driven business model helps merchants stand out in the fierce market competition.
4. Sustainable developmentThe circular shopping business model focuses on environmental protection and sustainable development, encouraging merchants to adopt environmentally friendly materials and sustainable production methods to provide consumers with more environmentally friendly products and services.
In conclusion, the circular shopping business model is an innovative consumer-centric business model with the advantages of reducing costs, improving customer loyalty, innovation-driven, and sustainable development. For merchants, mastering the connotation and gameplay of the circular shopping business model will help them stand out in the fierce market competition and maximize their business value.
Business model